ExpertCPG Commerce (formerly Charmac)

🚨 Want to scale your brand on Amazon? Learn the key to building a solid foundation for growth from a demand planning expert! In this episode of the ExpertCPG Commerce podcast, we talk with Ryan Moore, co-founder and CEO of Modus Planning . Ryan shares valuable insights on the importance of demand planning and how an effective strategy can drive profitability while ensuring your brand stays ahead of the competition. 🔘 Understand the true cost of poor planning — from lost profitability to environmental impact. 🔘 Learn how to align your sales, operations, and supply chain teams to work in sync, even with retail promotions. 🔘 Discover how demand planning software can future-proof your brand, saving time and reducing errors. We dive deep into the challenges faced by growing brands on Amazon, especially when traditional spreadsheets and outdated methods no longer cut it. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/e7VZzyev 📈 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg #ecommerce #amazon #podcast #demandplanning #supplychain #growthstrategy #amazonstrategy #retailersuccess

Struggling with spreadsheets and lack of visibility in your business operations? 📉 You’re not alone. In the latest episode of the ExpertCPG Commerce podcast, we sit down with Ryan Moore, Co-Founder & CEO of Modus Planning, to talk about how brands can stop relying on error-prone spreadsheets and start building a more scalable, efficient demand planning system. Ryan shares his insights into how brands can streamline their operations, plan for promotions, and ensure they’re set up for success, especially when dealing with complex retail and e-commerce networks. We dive into: 🔘 The risks of using spreadsheets and why they lead to costly errors 🔘 How Modus Planning helps brands build efficient, connected systems across sales, operations, and supply chain 🔘 Why having a single source of truth is essential as your business scales 🔘 Tips on forecasting and inventory management, particularly when selling on Amazon and other retail channels If you're looking to reduce errors, improve your margins, and grow your brand, this episode is a must-listen! 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/e7VZzyev 🌱 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg, #ecommerce #amazon #podcast #demandplanning #supplychain #retail #growthstrategy #brandgrowth #scalablebusiness

📊 Growing brands still running on spreadsheets? You’re not alone. But there’s a better way to scale. In this episode, we talk with Ryan Moore, Co-founder & CEO of Modus Planning, about how brands can streamline demand planning, trade spend, and inventory management—without the chaos of disconnected spreadsheets. 🔘 Why so many brands—even large ones—still rely on spreadsheets for critical operations 🔘 How inefficient planning leads to costly mistakes in trade promotions and inventory management 🔘 When brands should start investing in structured planning to future-proof their growth 🔘 The key factors that drive profitable decision-making in CPG and e-commerce If you’re scaling your brand on Amazon and in retail, this conversation is packed with insights you can’t afford to miss. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/e7VZzyev 📈 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: www.expertcpg.com #cpg #ecommerce #amazon #podcast #supplychain #demandplanning #tradepromotion #brandgrowth #retailstrategy

Looking to scale your brand's presence while staying true to your roots? 🌟 In this episode of the ExpertCPG Commerce Podcast, we talk with BG Purcell, the inspiring founder and CEO of Mouth Party Caramel, about how she turned a family recipe into a thriving artisan caramel enterprise. From navigating manufacturing hurdles to crafting standout products for boutique retailers, BG offers valuable insights into building a brand rooted in purpose and passion. Whether you're juggling limited resources or trying to break into new markets, this episode is packed with actionable advice for overcoming obstacles and building a sustainable, customer-first brand. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/eiUHnaeC 🌱 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg #ecommerce #amazon #podcast #smallbusiness #branding #retailgrowth #entrepreneurship

🎙️ Discover how BG Purcell, Owner & CEO of Mouth Party Caramel, turned a cherished family recipe into a thriving business with products in 1,400+ retail locations across the U.S. From navigating distribution challenges to balancing creativity with strategy, BG shares key insights for growing brands in the competitive CPG landscape. 🛠️ In this episode, we explore: 🔘 The realities of maintaining margins while scaling. 🔘 Overcoming obstacles, including devastating floods and cash flow challenges. 🔘 The power of community and how staying true to a product's roots can drive success. We also discuss strategies for handling perishable goods and the importance of building partnerships that align with your long-term goals. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/eiUHnaeC 📈 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg #ecommerce #amazon #podcast #smallbusiness #entrepreneurship #gourmetfoods #distribution

🎙️ Discover how BG Purcell, Owner & CEO of Mouth Party Caramel, turned a cherished family recipe into a thriving business with products in 1,400+ retail locations across the U.S. From navigating distribution challenges to balancing creativity with strategy, BG shares key insights for growing brands in the competitive CPG landscape. 🛠️ In this episode, we explore: 🔘 The realities of maintaining margins while scaling. 🔘 Overcoming obstacles, including devastating floods and cash flow challenges. 🔘 The power of community and how staying true to a product's roots can drive success. We also discuss strategies for handling perishable goods and the importance of building partnerships that align with your long-term goals. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/eiUHnaeC 📈 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg #ecommerce #amazon #podcast #smallbusiness #entrepreneurship #gourmetfoods #distribution

🚀 Navigating Amazon Growth While Staying True to Your Brand's Roots In our latest episode, we dive into an inspiring conversation with BG Purcell, Owner & CEO of Mouth Party Caramel. From transforming a family recipe into a thriving business to overcoming challenges like natural disasters and COVID-19, BG shares how her brand grew while maintaining authenticity and quality. 🍬✨ This episode is packed with insights on: 🔘 The role of community and creativity in building a business 🔘 Expanding retail presence while balancing online sales 🔘 Tackling the operational challenges of scaling a niche product BG also shares how COVID spurred online growth and why preserving her four-generation caramel recipe remains a cornerstone of her brand. If you're navigating the challenges of scaling on Amazon or want an inside look at a handcrafted CPG brand, this episode is for you! 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/eiUHnaeC 🌱 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg #ecommerce #amazon #podcast #smallbusiness #retailgrowth #entrepreneurship #familybusiness

🎙️ What does it take to turn a cherished family recipe into a nationally recognized brand? In our latest episode, we talk with Evelyn (BG) Purcell, Owner & CEO of Mouth Party Caramel, about her journey from a landscape architect to a gourmet caramel entrepreneur. BG shares how a family recipe and a passion for creativity sparked the birth of her small-batch caramel business. 🔘 From overcoming devastating floods to navigating manufacturing challenges, hear how BG persevered to grow Mouth Party into a brand sold in over 1,400 stores nationwide. 🔘 Discover the secrets behind crafting high-quality caramels that balance tradition and innovation. 🔘 Learn how BG leverages platforms like FAIRE to reach more customers while maintaining the brand's artisanal touch. If your brand is striving to scale and overcome growth challenges, this episode is tailored for you. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/eiUHnaeC 🌱 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: www.expertcpg.com #cpg #ecommerce #amazon #podcast #smallbusiness #brandgrowth #entrepreneurship

Our founder and CEO, Ryan Flynn, was just featured by his alma mater, Northern Illinois University!

In our latest podcast episode, we dive into the critical balance between data and relationships when scaling on Amazon and beyond. Korie Minkus, CEO of Rock Your Product®, shares decades of expertise on building brands, navigating offline and online channels, and mastering the art of storytelling to captivate buyers and customers alike. Whether you're a growing brand ready to expand into retail or a DTC leader optimizing your Amazon presence, Korie reveals strategies for success, including: 🔘 Understanding your brand's differentiators to stand out. 🔘 Preparing for buyer meetings with confidence and clarity. 🔘 Bridging the gap between offline and online channels for a seamless customer experience. This episode is packed with actionable insights to help your brand thrive in the competitive CPG and e-commerce landscape. 🎧📺 Listen or Watch the Full Episode here: https://lnkd.in/e_arpAHC 🌱 Learn more about how ExpertCPG Commerce can help your brand succeed on Amazon: https://ecpg.us/3WzW9hh #cpg #ecommerce #amazon #podcast #brandstrategy #growth #consumerproducts #scalingup #expertadvice