Exverus Media

Curious how publishers like Warner Bros. Discovery ensure consumer privacy while delivering stellar results for advertisers? Talia Arnold got to ask Evan Giamanco that and more at last year's Cynopsis Media Big TV Summit in NYC! To see more of their conversation, head to our YouTube channel (in comments 👇) #ctv #ctvadvertising #ott #digitaladvertising #tvadvertising #mediabuying

Happy 2025! Hope you had a fun and restful break. This popular tip from Ryan Schuster, MBA last year will really come in handy now that AI search is deepening and evolving. What is generative engine optimization (GEO) and how can your brand adapt its strategy to the changes? Catch up below. #generativeengineoptimization #searchengineoptimization #searchenginemarketing #paidsearch #digitalmarketing #AIsearch

In 2024, we saw several major partnerships between CTV platforms & retail media networks. Learn how your brand can take advantage of these big players combining their powers: https://lnkd.in/gvCavs-n #retailmedia #retailmedianetwork #ctv #ott #brandmarketer #cpg #cmo

We're firing on all cylinders to get 2025 planning done this week, and we're keeping an integrated marketing communications (IMC) mindset thru it all...(yes, it's a mindset!) Here's how: https://lnkd.in/g2CfaA47 #marketingstrategy #mediaplanning #communicationsstrategy #omnichannelmarketing #adcampaign

Integrated marketing communications (IMC) is so much more than brand colors and boilerplates - it's about fostering a similar emotional response with consumers and gathering unified data across media channels... Learn how to rise above these common misconceptions in your 2025 planning to leave a lasting impression with your audience and crush your competition! 🍻 (Link in comments) #integratedmarketingcommunications #marketingandadvertising #marketingcampaign #adcampaign #omnichannel

Happy early holidays from our Premier Nutrition: The Good Energy People team visiting the Bay Area last week, who make even the rainiest of football games look cheerful! 🎄✨ Chris Cheever Lorus Samo Nick Perez Claire Cassidy Jessica Lambert Hillary Kupferberg Benji Shepherd

ICYMI: We have a new report out of a brand who increased their ROAS 51% by spreading our their media spend across a longer timeline! Learn how we did it at the link in comments. #mediaplanning #mediabuying #advertising #marketingcampaign

Streaming platforms are competing to provide media buyers (that's us!) with better signal data about our target audiences. Sean Edwards spoke with The Current about what CTV offers us & what we still need: https://lnkd.in/ehy-pBS9 #streamingtv #ctv #ott #mediabuying #advertising #tvadvertising

THE GOOD, BAD & UGLY: Omnicom eats IPG... THE GOOD: Omnicom & IPG investors win. Omnicom and IPG investors get to eat one of the investors' class favorite dishes for the holidays - layoffs. (Okay, at least that's good for somebody...) THE BAD: Much nonsense will be written about this merger, with topics like efficiencies and scale and data. The reality is that there will be far more losers than winners here: - Clients lose choice - Costs will rise - Transparency doesn't have a chance - Many agencies will cease to exist - Client businesses will be disrupted THE UGLY: The worst outcomes will be for: - People (thousands) will lose their jobs - Mid market & smaller clients lose choice, face higher pricing, worse service What's to be done? ACT: Mid-Market & Smaller Clients: There is a legion of fine indies that can serve your businesses with distinction. Enterprise Clients: If you run marketing for a large global operation served by Omnicom or IPG, you have options that can insulate your business from the coming chaos of the next 12-24 months. FREE ADVICE: If you're a client, call us (Mercer Island Group) and we'll be happy to discuss your options. If you're a non-Omnicom or IPG agency, call us and we'll be happy to discuss strategies going forward. Mitchell Caplan Michael Burgi Billy Ryan Nick Manning Indie Agency News Toni Lee Alyssa Siegel Drew McLellan Matt Kasindorf Association of National Advertisers

If "create videos", "summarize audience research", or "build email newsletters" are on your to-do list today, speed it up with these AI tools so we can get back to watching big-merger drama: https://lnkd.in/gxF9VFiH Thanks to Ewan Larkin and Ad Age for speaking with us! #AI #AImarketing #marketingandadvertising #adagency #mediaagency