Ezoic

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Great event in New York City with Flippa.com last night - Excited to talk more about first-party data monetization strategies and audience ownership in Boston tonight. Join us!

Are you making the most of your data? 📊 We’re heading to 6 cities starting next week with Flippa.com for The Exit Roadshow, ready to talk #ezID and first-party data strategies. Meet the Ezoic team Gavin Bechtold John Cole Iona Lofrano Alyssa Mitzel, MBA Rob Fernandez and network with other publishers and entrepreneurs. Don't let your data go to waste - register here: https://lnkd.in/gaGx-22R

Ezoic is pleased to serve as an exhibitor sponsor at this year's brightonSEO event in San Diego on November 19th and 20th. Director of SEO, Robert Karow, will be speaking and core members of the team will be wanting to meet you at our booth. Get your tickets here: https://lnkd.in/em6TYtWg

As the digital advertising world evolves with the decline of third-party cookies and a stronger focus on audiences instead of content, leading publishers are adopting #identitysolutions to boost programmatic ad revenue. This approach helps attract more and higher bids by leveraging hashed #firstpartydata effectively. Our latest data shows how utilizing first-party data through ezID has led to: 💸 +40% CPM increase on Google Demand 💸 +25% CPM uplift with other major Prebid partners 💸 +47% CPM uplift for Samsung Mobile browser Check out the full article by our CMO Tyler Bishop on the State of Digital Publishing blog to learn how you can elevate your monetization strategy by collecting first-party data and implementing an end-to-end identity solution. https://lnkd.in/gFzMtEai

We're thrilled to be a sponsor at Pubtech 2024 hosted by State of Digital Publishing! On Day 4, join Harry Brockbanks, our expert yield strategist, as he shares actionable insights on how publishers can boost their monetization strategies by leveraging first-party data and ID solutions. If you're looking to optimize your revenue and stay ahead in a privacy-first era, you won't want to miss this virtual event. 📅 Save the date: Thursday, November 21st 👉 Register here: https://lnkd.in/gYD7fiyF

🚀 Unlock Higher CPMs by utilizing First-Party Data through Identity Solutions! As publishers prepare for the end of third-party cookies, #identitysolutions are proving to be essential for enhancing ad performance, especially on mobile devices. 📈 According to Ezoic data, domains utilizing #firstpartydata through ez-ID have seen significant boosts in ad fill rates and user engagement. More importantly, they've attracted greater competition from ad bidders, leading to higher CPMs. Key stats: 💰 55% average CPM uplift on mobile 💰 2x increase in ad fill rates and EPMV 💰 46% CPM uplift on Chrome mobile devices 💰 104% CPM uplift on Edge/IE mobile Elevate your monetization strategies by collecting and utilizing first-party data! Full insights in our newest article: 🔗 https://lnkd.in/geysvFnq

👑 Content is king? Not anymore! In 2024, audience has overtaken content as the top factor for success. Publishers who prioritize building strong audience relationships and collecting first-party data are staying ahead. 📊 With AI content saturation and stricter privacy regulations, audience-focused strategies are more important than ever. 🔐 Identity solutions are essential for fully unlocking the value of that data and driving higher programmatic revenue. They help protect user privacy while making ad inventory more attractive to advertisers, leading to higher CPMs and revenue. Our data shows that domains using these solutions have seen 2x ad fill rates and significant CPM increases, like a 46% uplift for Chrome mobile. 📈 Check out the full article to gain more insights! 👇 https://lnkd.in/g4fY_PpJ #FirstPartyData #AudienceFirst #IdentitySolutions #DigitalPublishing #EzoicIdentity

The Exit Roadshow allows you to connect with top digital media publishers and investors, while gaining critical insights into #FirstPartyData monetization, #IdentitySolutions and the latest publishing industry trends. If you’re looking to increase your revenue or future-proof your first-party data strategies, then you shouldn't miss these events! Here's where we're headed with Flippa.com in November: 📍 New York City - Tue, Nov. 12 📍 Boston - Wed, Nov. 13 📍 Miami - Thu, Nov. 14 📍 Austin - Tue, Nov. 19 📍 Los Angeles - Wed, Nov. 20 📍 San Francisco - Thu, Nov. 21 Limited spots - Grab your Ticket now: https://lnkd.in/gaGx-22R #USARoadshow

Our Ad Tester product has been chosen as a finalist for the "Best Use of Data" category at the Dynamite 24 North East's IT and Technology Awards. Check it out here: https://lnkd.in/e6n42ziD #Ezoic #DataDriven #AdTech #Dynamites24 #Monetization