FACTORY PR

We celebrated DEREK LAM 10 CROSBY 's first appearance at NYFW with its FW25 collection, “Reflections in Time," hosting an awe-inspiring presentation at the Crosby Street Hotel that attracted key fashion editors and tastemakers. Derek Lam 10 Crosby approached us to assist in the brand's debut at NYFW, collaborating closely to support the presentation with strategic media and influencer relations. Our team secured top-tier RSVPs and earned coverage on an executive announcement ahead of presentation reviews and in-depth features. Against a backdrop of timeless elegance, the collection came to life, capturing the essence of modern femininity with effortless sophistication IRL, in media coverage, and across social media. #pr #events #dereklam10crosby #nyfw

We’re thrilled to share the success of our latest collaboration with Not Your Mother's Haircare — NYM University, providing a crash course in good hair days!📚 The challenge? To bring the brand’s vision to life in a way that was educational, engaging, and unforgettable. And we delivered! Here’s how we did it: We transformed Capsule Studios into a unique, interactive photo shoot experience for beauty editors—blending the nostalgia of school picture day with NYM’s vibrant color palette, Y2K vibes, and upbeat tunes. Through this space, we: * Showcased the product's efficacy by giving editors the chance to glam up with NYM’s styling products. * Nurtured valuable media relationships, inspiring fresh story angles for future coverage. * Generated buzz with fun, shareable content that led to organic social media engagement. With professional hairstyling and makeup, editors experienced firsthand the innovation of the brand's collection creating a truly immersive experience. 🙌 #PR #EventMarketing #ContentCreation #MediaRelations

Our team is headed to MakeUp Conference LA this week. MakeUp is the premier event to accelerate growth for our clients in the beauty sector. It is a source of inspiration and innovation for the cosmetics community. Comment or DM us to let us know if you or your brand will be onsite! Stay tuned for insights into key trends that we see this year.

Our senior leadership team convened for a day of collaboration to outline Factory's strategic direction for 2025. It allowed us to come together and knowledge share around key learnings from 2024, hard-earned insights to top-of-mind industry trends, and how we as an agency will evolve to meet new demands and continue to yield impactful results. We're excited for what's to come... Watch this space!

After an incredible six months in New York, my internship at FACTORY PR has come to an end. I am so grateful for the opportunity to have been part of the Digital team, working with amazing brands like IKEA, ASOS, GU, and REPREVE. From assisting at New York Fashion Week to supporting campaigns and attending events, this experience has been truly inspiring. I’ve learned and grown so much—both professionally and personally. I’ve had the pleasure of working with incredible people at Factory PR, and I’m especially thankful to Addison Higgins ,Allie Diggs and Jeff Woodward for your support and guidance. New York, you will be missed!

We are excited to announce our representation of Dr. Dennis Gross Skincare. Dr. Dennis Gross Skincare is a science-backed, dermatologist-founded brand renowned for its innovative, clinical-grade formulas that deliver visible results. Combining potent ingredients with cutting-edge technology, the brand is best known for its cult-favorite Alpha Beta® Peels, advanced serums, and high-performance treatments designed to achieve radiant, healthy skin. We will drive Dr. Dennis Gross' PR strategy with exciting news on the horizon, exceeding goals to achieve further awareness for its products and treatments. #pr #newclient

We are thrilled to announce our new client J.LINDEBERG, the iconic Scandinavian fashion and performance lifestyle brand! Our team hit the ground running with our first PR initiative, blending sports and style. We swiftly announced J.Lindeberg’s newest ambassadors: Matthieu Pavon, along with Viktor Hovland, the #9 golfer in the world, who has renewed his contract with the brand. Additionally, we introduced its first-ever lifestyle ambassadors, Kathryn Newton and Mia Baker. We look forward to an exciting journey ahead together! #pr #newclient

Factory brought #GU, the sister brand of Uniqlo, to the US with an incredibly impactful 360 communications strategy, including PR, social media, influencer partnerships, and press and consumer events. We secured coverage on the initial store announcement and two press releases as well as carried out numerous events including the Tokyo Press Trip, Press Preview at Canoe Studios, Store Tours, and secured attendance at the launch party. From start of our partnership until now, we helped GU gained 119 media placements and 489M+ media impressions. GU's Instagram and TikTok earned 7.8M+ social impressions with an increased total following of 18,700. TikTok grew from 4,500 followers to 10,400 (+5,900) and Instagram grew from 38K to 50.8K from influencer activity and paid ads (+12,800). During GU's exclusive collaboration launch with Rokh, the paid influencer campaigns saw 3.15M+ impressions across social channels. #influencer #digital #PR

Congratulations to the Factory PR team on being named to PRNEWS's 2025 Agency Elite Top 120. We are honored to be amongst the most innovative PR & communications firms in the business. #pr #agencyawards

Factory brought #GU, the sister brand of Uniqlo, to the US with an incredibly impactful 360 communications strategy, including PR, social media, influencer partnerships, and press and consumer events. We secured coverage on the initial store announcement and two press releases as well as carried out numerous events including the Tokyo Press Trip, Press Preview at Canoe Studios, Store Tours, and secured attendance at the launch party. From start of our partnership until now, we helped GU gained 119 media placements and 489M+ media impressions. GU's Instagram and TikTok earned 7.8M+ social impressions with an increased total following of 18,700. TikTok grew from 4,500 followers to 10,400 (+5,900) and Instagram grew from 38K to 50.8K from influencer activity and paid ads (+12,800). During GU's exclusive collaboration launch with Rokh, the paid influencer campaigns saw 3.15M+ impressions across social channels. #influencer #digital #PR