Farland Group

Is your customer advisory board creating real strategic value? 5 key traits set exceptional boards apart: > Strategic Focus & Alignment > Executive Sponsorship & Participation > Robust Membership > Momentum & Action > Adaptability Swipe through for 5 quick questions to consider about your board and whether it's delivering on its potential. Ready to strengthen your board (or launch a new one)? Download our comprehensive guide for in-depth guidance and practical methods on creating powerful boards: 👉 https://lnkd.in/e8Gy6bD4 #CustomerAdvisoryBoards #B2BStrategy #ExecutiveEngagement

What Members Want: Change The most ambitious board members see potential for impact beyond the company or even industry. As one member expressed: “We are coming together to impact more than each other and more than the strategy of a company hosting us, we want to have impact on our economies. How can we collectively impact national productivity? How can we drive change at a national or global level?” Forward-thinking members seek boards that: > Address larger, longer-term challenges and trends  > Leverage collective influence for positive change  > Connect business decisions to broader global and societal impact Powerful boards regularly reinvent themselves, which may expand their charter and conversations beyond their “day jobs.” Ask your leaders and members: > What is different in the world if this board succeeds?   > What are the larger system dynamics we’re interested in influencing?  > Are we structured and positioned to have that impact?  

In Farland Group’s Expert Guide (https://lnkd.in/e8Gy6bD4), we outline 5 characteristics of powerful customer advisory boards—and the methods behind them.    This week’s method: level up board management and facilitation    Is the way you manage the board community and meetings doing more than scheduling and holding the meetings? Is it empowering your executive team and board members to dig in? Getting the information and action they’re looking for?  To keep your board impactful, continuously improve your management and facilitation skills. Consider:     > Moving beyond event-style management  > Working with facilitators with specific strategy experience and executive presence  > Balancing objectivity with domain knowledge  > Ensuring clear views on priorities and potential pitfalls     Looking to read and think more?    From Farland:     -- "Is Your Facilitation Killing your Customer Advisory Board?" https://lnkd.in/eb7kvza8 -- "The Art of Facilitation: Be Curious" https://lnkd.in/enQpKfKd -- "Meeting Facilitator: Tips and Tricks for Virtual and In-Person Meeting Facilitation" https://lnkd.in/eWWGxV8t      #CustomerAdvisoryBoards #ExecutiveEngagement #B2BStrategy #B2BMarketing 

Anne Taylor offers an end of year / beginning of the year reminder and tool for your customer advisory board: the foundational charter.

Can your advisory board evolve with changing business needs? Adaptability is the final of 5 key traits that set exceptional advisory boards apart: > Strategic Focus & Alignment > Executive Sponsorship & Participation > Robust Membership > Momentum & Action --> 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Swipe through for 6 quick methods to ensure your board stays relevant: * Conduct regular audits and reviews * Refresh membership to align with new priorities * Regularly recommit organizational support * Level up management and facilitation * Stay attuned to customers' evolving challenges * Know when to gracefully conclude a board's run Is your board as adaptable as it needs to be in today's dynamic business environment? Download our comprehensive guide for in-depth strategies and practical methods to sustain your advisory board's long-term value: 👉 https://lnkd.in/e8Gy6bD4 #CustomerAdvisoryBoards #B2BStrategy #BusinessAdaptability

What Members Want: Tangible Impact on Their Industries Ambitious board members seek to drive significant change. One member recently challenged their board hosts: "What functional, tangible objective do we want to come out of this board that is going to change the industry? I would like to focus on one thing that we think we can bring to market, something that we think can make a difference.” Members value boards that: > Focus on clear, actionable outcomes  > Drive meaningful organizational *and* industry change  > Adapt to evolving market dynamics and priorities Looking for ideas on how to convert board insight into action? - ' Closing the Loop: Actions Speak Louder Than Words' https://lnkd.in/eh4YYjb9 - 'Customer Advisory Board Engagement: Strategies for Driving Action in between CAB Meetings' https://lnkd.in/etUrFJJ3 - 'Customer Advisory Boards: It's What You Celebrate' https://lnkd.in/eZ-75XDd 

In Farland Group’s Expert Guide (https://lnkd.in/e8Gy6bD4), we outline 5 characteristics of powerful customer advisory boards—and the methods behind them.     This week’s method: closing the loop on board advice     The true value of a customer advisory board emerges when you act on the advice received.  Closing the loop is critical:     > Demonstrates you value member input  > Builds trust and encourages future participation  > Transforms insights into tangible business outcomes  > Shows progress and impact to internal stakeholders     Key strategies:    1. Regularly and candidly share progress, hurdles, outcomes, and success stories  2. Be transparent about decisions, even (especially) when you decide not to follow advice 3. Provide regular updates between meetings  4. Celebrate wins and lessons learned from implemented changes      Looking to read and think more?    --"Customer Advisory Boards: Listening Required, Action Mandatory" https://lnkd.in/ekvKwgWx -- "Progressing Customer Advisory Board Advice" https://lnkd.in/e2kxJJHb -- "Three Ways to Operationalize Client Advisory Council Actions" https://lnkd.in/e6UzxwjT -- “Listening to Customers: What to Do with What You Hear” https://lnkd.in/e-vvCKwB       What other tips and resources have you found helpful? 

Does your board's advice lead to business results? Momentum & Action is the fourth of 5 key traits that set exceptional advisory boards apart: > Strategic Focus & Alignment > Executive Sponsorship & Participation > Robust Membership --> 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 & 𝗔𝗰𝘁𝗶𝗼𝗻 > Adaptability Swipe through for 5 quick methods to turn board insights into outcomes: * Close every meeting with action plans and accountability * Empower a dedicated program manager * Integrate insights with other feedback channels * Maintain engagement between meetings * Close the loop on advice Is your board maintaining momentum and generating the action it could be? Download our comprehensive guide for in-depth guidance and practical methods to increase your advisory board's impact: 👉 https://lnkd.in/e8Gy6bD4 #CustomerAdvisoryBoards #B2BStrategy #ActionableInsights

What Members Want: High-Caliber Learning and Debate Advisory board members value the candid, protected time to dig deep on tough topics with true peers, which can be a welcome departure from their usual schedule. As one advisor shared recently: “As a CIO of a large, global institution, I look forward to the meetings where I can learn from other global CIOs and discuss and debate the questions and challenges that we face. This council uniquely brings in the voices of regulators, technical experts, and leading organizations, each offering new perspectives in a confidential environment.” Members appreciate: > Diverse perspectives from various industries and geographies  > Candid, constructive discussions on shared challenges  > Opportunities to shape the board's agenda and direction    A Farland Group board sponsor understands, “It’s not just hearing from us—we want the members to talk to each other, get to know each other, and find out what’s working at their firms. We want them to say, ‘I see the people that are part of this group; this is a group I see myself in.” 

In Farland Group’s Expert Guide (https://lnkd.in/e8Gy6bD4), we outline 5 characteristics of powerful customer advisory boards—and the methods behind them.     This week’s method: a pipeline for member recruitment    A robust succession planning process is crucial for maintaining the vitality and relevance of your customer advisory board. Here's why it matters:     > Anticipates inevitable turnover  > Maintains board diversity and expertise  > Ensures continuity of valuable insights  > Demonstrates long-term commitment to the program     Key steps:    1. Regularly monitor your network and industry for rising stars  2. Maintain detailed tracking processes and databases  3. Anticipate vacancies proactively  4. Identify potential members ahead of time  5. Manage outreach efforts systematically      Looking to read and think more?    -- "A Strong Pipeline is the Key to Revitalizing Customer Advisory Board Membership" https://lnkd.in/eE3ysKYv -- "Keep the Recruiting Rolling" https://lnkd.in/emX82rV4 -- “Help, My Customer Advisory Board is Shrinking!” https://lnkd.in/eSDDbT7p -- "Building a Strong Membership is Key to Customer Advisory Board Success" http://advice-insight/building-a-strong-membership-is-key-to-customer-advisory-board-success    What other tips and resources have you found helpful in finding, recruiting, and replacing strong board members?    #CustomerAdvisoryBoards #ExecutiveEngagement #B2BStrategy #B2BMarketing