FELT Marketing for Manufacturers

💣 #FeltFBomb (courtesy of Seth Godin) What truly changes the game is when an organization decides to commit to being better at being better. 𝗛𝗮𝗿𝗱 𝘁𝗼 𝗱𝗼 𝗮𝗻𝗱 𝗱𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁. As a manufacturer, you're In a competitive market and when you offer a new benefit, others will quickly move to match it. Seth Godin suggests that this makes it hard to justify the hard work of creating something better, because it’s just going to become a new standard. "It doesn’t pay for a credit card company to invest in customer service, the thinking goes, because that won’t pay for itself, it’ll just raise costs for the leader and for all of its competitors. That’s how the race to the bottom begins. Perhaps it pays to simply focus on being better at making a profit, or being better at getting new customers, or being better at making the stock price go up. These proxies push short-term thinking and aren’t resilient." (Anyone else feeling a New Year's resolution in here?) #manufacturing #marketing #sales #strategy

💣#FeltFBomb Are you suffering from Me-Too Myopia? [When a manufacturer follows the crowd instead of differentiating out loud and daring to do and say something new or unique.] 𝐓𝐨𝐩 𝟏𝟎 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐂𝐮𝐫𝐞 𝐌𝐄-𝐓𝐎𝐎 𝐌𝐲𝐨𝐩𝐢𝐚 𝐢𝐧 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 1. Focus more on your customers and less on your competitors 2. Differentiate: craft a stronger Unique Value Proposition 3. Be YOU, everyone else is taken 4. Give people something they can't get anywhere else 5. Fear less and create more 6. Invite people into your story, show them their desired hero state 7. Make and market meaningfully for the people who will care 8. Don't be afraid to make a ruckus; be memorable 9. Worry less about offending someone; focus more on mattering to someone 10. Get in the arena and show up before you're ready or comfortable 𝐒𝐈𝐃𝐄 𝐄𝐅𝐅𝐄𝐂𝐓𝐒 𝐈𝐍𝐂𝐋𝐔𝐃𝐄: A healthier culture, more energized sales team, customers finding you, trusting, and choosing you faster, increased loyalty, greater exposure, higher engagement with a growing community, making sales easier, exponential growth. (NO vomiting, rash, excessive weight gain or explosive diarrhea) #marketing #manufacturing #sales #FeltFBomb

Is this you? Are you the one on the call who hears potential and possibilities or immediately descends to the bottom of the EQ scale to fear and despair? Do you stay present during personal customer interactions and tuned in to what's possible or miss out completely because your phone is more important? Meet every new idea with doubt or dismissal because that's not the way you've always done it or it's never been done before. If you've become a POO-POO-iterian (Curt Anderson, this one's for you) consider how it's impacting your business, your customers and team, and ultimately your success! Possibilitarian's see potential, overcome adversity, find a way, try new things, create what customers didn't know they needed, and has so much fun it doesn't feel like work. #marketing #manufacturing #sales #leadership #strategy

You know a well-connected, trade show strategy generates leads, converts sales, and nurtures customers. 💯 So, why do so many manufacturers go to shows without one? Why spend all that money and hope for the best? [head scratch here] Here’s your all-access pass to stop wasting money on trade shows and get blockbuster returns instead https://bit.ly/4fBbp4u 🎟 #manufacturing #marketing #sales #tradeshows #strategy

Do you find it easier to default to NO? That way you don't have to change anything. Put yourself or your company "out there." Risk being wrong or failing. The alternative is to say YES! And, here's how it will change your manufacturing business faster 👇🏼 #manufacturing #marketing #sales #strategy #leadership

As a manufacturer, your high tolerances, technology, and amazing customer support are important, but are they creating conversations? Stirring up industry media and influencers? Spreading your manufacturing mastery all over the place, even while you and your salespeople are sleeping? Cause, you could be. ❤️ I want to challenge you to think beyond your competency. What’s something you could be known for that’s interesting, memorable, talk-worthy, and dare I say it, fun? START HERE 👉🏼👉🏼 https://bit.ly/43mXsBh #manufacturing #marketing #sales #strategy #content

"One of the key, but counterintuitive, elements of word-of-mouth marketing is that it works best when it's NOT rooted in your actual product or service. Of course, you want to be competent in your business. That's what keeps customers coming back. But it's NOT what gets them talking." --Jay Baer 💣 #FeltFBomb Competency doesn't create conversations. Create a talk trigger that makes people FEEL something. Manufacturers, this one's for you! 🚀 It makes sales easier. #manufacturing #marketing #sales #strategy #content

If an old-as-dirt manufacturer, like Stanley 1913, can listen to their audience, rebrand a hundred-year-old product, and expand their sphere of influence (to the tune of $750 million) you can too! Here's how 👇🏼 #manufacturing #marketing #sales #strategy #influence ...well done Stanley, well done! 👏🏼👏🏼👏🏼👏🏼

🎄𝟏𝟐 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐅𝐞𝐥𝐭𝐦𝐚𝐬—𝐃𝐀𝐘 𝟏𝟐: 𝐑𝐞𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐘𝐨𝐮'𝐥𝐥 𝐊𝐞𝐞𝐩   Trailblazer, today is something different and unexpected! Appreciation, Acknowledgement, and Growth 🙏🏼 How many days in 2023 did you spend working IN your business instead of ON your business? How many days this year did you spend working on YOU? Working out counts, sure, but taking a beat, slowing down, and reflecting on your successes and failures and GROWTH? How. Much. You've. Grown. Here's a powerful ritual that's today's 🎁 to you. Take an hour (or three) and think about resolutions for 2024. But, not your typical RESOLUTIONS... 1) How do you want to feel - daily, quarterly, with your team, by yourself? 2) Spend a minute and really savor your growth! YOU did all that! 👏🏼 👏🏼 👏🏼 3) What's your WORD for 2024? Guiding emotion based on how you want to feel? 4) Then answer these two sentences (in longhand for maximum impact): What I want more of in 2024! Circumstances I want to be different in 2024! Do this and I guarantee your GOALS for next year will reveal themselves to you. You'll have this document to reflect monthly/quarterly and at year's end. Share this ritual with your team too! You'll unite them and see transformative results over the next twelve months. GUARANTEED! #manufacturing #marketing #sales #Feltmas #strategy

𝟏𝟐 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐅𝐞𝐥𝐭𝐦𝐚𝐬—𝐃𝐀𝐘 𝟏𝟏: 𝐅𝐢𝐯𝐞 𝐆𝐨𝐥𝐝-𝐞𝐧 𝐑𝐢𝐧𝐠𝐬 💍 Here are answers to the challenges we help manufacturers with all year long that will help you demystify marketing, reveal what you're missing, and transform your business in 2024. PROBLEM #1 : Missing UVP  You're leading with a Unique Value Proposition that's failing you (i.e. quality products and/or customer service OR the fact that you've been in business for over 50 years OR you're the original XYZ.) S O L U T I O N Uncover your unfair advantage and lead with a Unique Value Proposition that's laser-focused on how or why you solve your audience's problem. PROBLEM #2 : Covered in WE-WE  You’re suffering from the WE-WE Syndrome—your website, social feeds, and emails are covered in we do this, we’re experts in, we’ve been in business forever, we have a new product aka your customer isn’t the hero of your story, you are. S O L U T I O N Flip the script and replace most of the we's with you! By doing this, you put your customer front and center and invite them into a solution to their problem. PROBLEM #3 : NPD Disorder  You’re suffering from Non-Personality Disorder and, as a result, are as exciting and memorable as dry flavorless reindeer kibble. And, you sound like everyone else. S O L U T I O N Define your brand personality and stand for something! Make sure all content reflects your distinct voice and who you are to the people who will care. Speak up and talk about something that nobody else is talking about. PROBLEM #4 : Siloed Sales & Marketing  Your sales and marketing teams don't work together. Heck, they never even talk! This creates disjointed messaging and customer alignment that's making sales harder. S O L U T I O N Unite your sales and marketing teams once and for all. Encourage monthly meetings and collaboration. Have them walk a mile in each other's shoes. Develop a unified strategy and modify at the speed of culture. No set it and forget it here! PROBLEM #5 : Delegate and Trust   You don't understand everything about Marketing (or fully believe in it for that matter), so you avoid it entirely or do what's comfortable and steer clear of what you don't understand (i.e. SEO, social media, or automated sales paths). S O L U T I O N This is a shame-free zone! You don't have to understand it all. Delegate to someone who does and trust in their expertise. The conversations are happening with or without you out in the manufacturing toyland. You may as well be participating in and LEADING them all the way to sustainable sales nirvana! And, for Santa's sake, don't be afraid to fail! Give yourself and your team the room to TRY and make mistakes. It's the only way to growth and long-term success. All this is wrapped up with a bow for you here 🎁 https://bit.ly/3GcZvxS!