Fieldbook Studio

🛑 ✋🏼 It's Fieldbook Studio Sprint Week and I NEED YOUR RESPONSE - yes, you reading this. Would You Use #Crowdfunding to Bring a #Franchise or Brand to Your #Community? Please comment below. Background: We’ve been exploring the idea of using crowdfunding to help individuals bring popular emerging franchise brands to their communities. Traditional financing options like bank loans or personal savings can be barriers for some aspiring franchisees, especially with new location costs often exceeding $750k 🤑 . I’m curious to know: 1️⃣ Would you or someone you know consider using crowdfunding to raise money to bring a franchise or brand to your area? Why or why not? 2️⃣ What would make crowdfunding for this purpose appealing to you as a contributor/investor? For example: A stake in profits? Community recognition? Local economic impact? 3️⃣ Are there any specific brands or franchises you wish were in your area that you’d support via crowdfunding? 4️⃣ If you’re already a franchise investor or operator, would this model have helped you get started? Or would it complement your current approach? Lastly, if you’ve seen similar models succeed (like Franshares or Wefunder campaigns), I’d love to hear your thoughts or experiences with them. Looking forward to hearing your insights and ideas!

Looking for a business investor/franchisor (👩💼 💰) or someone who is a franchisee (🤠 💈) to back up some Fieldbook Studio research. Would be great if they are located in #Arkansas but not a requirement. Can you recommend or tag someone here?

The Fieldbook Studio team went all in at NWA Tech Summit this year! We couldn’t be more proud of Josh Stanley putting the flag in the ground 🚩with Dean Emeritus Matt Waller on the message that Arkansas is the retail value chain capital of the world. Our own Courtney Ulrich Smith moderated an all⭐️star panel with Matt Lindsey and Ciby Oommen. She said she was “Delighted to have had the opportunity to speak with Ciby Oommen and Matt Lindsey about Sam’s Club use of computer vision and AI to revolutionize the club exit process. Their teams are doing truly remarkable work to create frictionless retail experiences for members and associates!” Finally, Kathryn Carlisle took the stage with a lovable crew of ESO community giants Canem Arkan, Darian Harris, Joshua Saffran (the ultra dedicated) and Zoe Buonaiuto, Ph.D. to talk innovation in NWA 🌄. Thanks to the Greater Bentonville Area Chamber of Commerce and all the organizers and sponsors! We had a blast sharing our story this week and hope you found something fun, insightful, and stirring out of what we had to say. Email Kathryn@fieldbook.studio if you want to work together in the future.

Fieldbook Studio spent a couple of days in NC with the Perkins Builder Brothers - an amazing construction team and YouTube channel with over 1M subscribers (check out their content; link in the comments). We’re exploring an opportunity to connect top tier YouTube creators with the #NorthwestArkansas retail ecosystem. Thanks to Joel Ponce for joining to help us better communicate brand partnership opportunities! If you’re interested in the Creator + Retail space and want to learn more about what we’re exploring, reach out!

A common question we get is, "How do we come up with ideas for studio companies coming out of Fieldbook Studio?". Great question. We'd thought we'd let our Program Manager, Courtney Ulrich Smith share her thoughts on the subject. *Note: We recognize our audio setup needs to improve here. Our apologies. #venturestudios

A common question we get is, "How do we come up with ideas for studio companies coming out of Fieldbook Studio?". Great question. We'd thought we'd let our Program Manager, Courtney Ulrich Smith share her thoughts on the subject. *Note: We recognize our audio setup needs to improve here. Our apologies. #venturestudios

NEW JOB ALERT 📣 Fieldbook Studio is looking for an analyst who wants to get their hands dirty with retail value chain venture creation. Come work with me! Please share this far and wide - we want the best of the best 🤓

Do you know a Store Manager, Market Manager, Category Manager, or Retail Buyer working with a DSD? We need your perspective on a distributor problem in general and the specific concept around ✨ Airbnb for Shelf Space ✨ . If you have 30 minutes, tell us why we should or should not keep pursuing this train of thought. Email kathryn@fieldbook.studio or tag your person here. BONUS points for 🥖 breads, 🥨 salty snacks, 🥤 NA bevs, 🍷 wine & 🥃 spirits! Our team at Fieldbook Studio is constantly looking for opportunities in the #Retail Value Chain sector. We need experts to build high-conviction and provide answers to the most fundamental questions, including: - Is this a real problem in the market? - How are the various stakeholders dealing with it today? - Who is best positioned to support retailers or brands? - How will different stakeholders value a potential solution? If you want to be on our short list of subject matter experts that give feedback and evaluate future business ideas, give me a shout.

Are Content Creators Leading the Charge In the Future of Retail? Managing Partner, Josh Stanley shares how content creators are reshaping retail by leveraging their audiences, driving CPG brands to partner with them for more effective, authentic marketing strategies -- ultimately, leading creators to becoming CPG brands themselves (article link in the comments).

We're incredibly excited to get to work with Justin Urso on Triive!