First Media US

𝗧𝗩 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗗𝗲𝗮𝗱! Since 2021, over $4 billion has been invested by 931 first-time advertisers—despite significant declines in traditional TV viewership. Why? Because TV advertising has evolved into a powerful 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘤𝘢𝘵𝘢𝘭𝘺𝘴𝘵. The impact is in the numbers 👇 Website Traffic Growth: ▶️ 12% increase in traffic during the TV debut month ▶️ 20% sustained increase in monthly visitors post-launch Investment Returns Based on Spend: ▶️ Under $500K: 8% initial boost, 20% sustained growth ▶️ $2M-$5M: 9% initial boost, 25% sustained growth ▶️ $10M+: 36% initial boost, 42% sustained growth The results are undeniable. TV can still 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 (a lot). BUT is it worth the price? With millions of dollars pouring into TV, is the percentage increase in views and traffic enough—especially compared to 𝗰𝗵𝗲𝗮𝗽𝗲𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀? Has your brand experimented with TV advertising? Share your experience! 🤔 Source: Video Advertising Bureau (VAB)

The #1 branding misconception? "𝘠𝘰𝘶 𝘤𝘢𝘯'𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘙𝘖𝘐 𝘰𝘯 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨." And the biggest mistake CEOs make? 𝘚𝘬𝘪𝘱𝘱𝘪𝘯𝘨 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘪𝘵. Here's why they're dead wrong: When you need a phone, what's your first thought? When you need sneakers, where do you look first? When you need to shop online, where do you go? You didn't see an ad today. You didn't get a discount code. You just knew where to go. That's branding at work. It:  ➡ Plants an image in customers' minds ➡ Creates recognition before the need arises ➡ Makes you the first choice when they're ready But here's where most startups & B2B brands fail:  They want immediate results. They pour money into:  ❌ Short-term ads  ❌ Quick-win campaigns  ❌ Immediate sales metrics The harsh truth?  If you can afford ads, your competitors can too.  Sometimes even with 10x your budget. And the result? Low loyalty and rising CAC are draining your marketing budget. What's the solution? Invest in your brand. Make it: ✅ Authentic ✅ Differentiated ✅ Consistent The math is simple: More brand equity today = Lower acquisition costs tomorrow What's your choice: Short-term gains or long-term value? Let us know.

Is TikTok ready for B2B marketing? Some people think it’s all just dance trends and memes — but look closer. 𝘉2𝘉 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘵𝘩𝘦𝘳𝘦. > You’ve got creators teaching Excel hacks, breaking down ad strategies, explaining FTC guidelines, and giving career advice. > Big brands like Adobe, Grammarly, and monday.com are building real, organic followings on TikTok. > Even Ogilvy’s calling “employee advocacy” a top trend for 2024. They’re betting companies will put their own people front and center to connect with audiences in a real way. So…why TikTok, and why now? Because the audience is shifting. In 2024, nearly a quarter of U.S. TikTok users are between 25–34. These aren’t kids — they’re decision-makers, or close to those who are. Their media habits? They’re shaping real buying power. But let’s be real: 𝗖𝗮𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗕𝟮𝗕? Isn’t it too playful, too entertainment-driven for serious business? Or can this heightened awareness actually convert into qualified leads? What do you think? Let us know your thoughts by casting your vote below 👇

Excited to announce our new partnership with The Coca-Cola Company's Gold Peak tea is live. Together, we’ve developed So Yummy photography and recipes to enhance Gold Peak’s brand page on Walmart.com. The content combines videos with actionable features like downloadable recipes, driving both awareness and engagement! 💪 💪

Uber Launches $200 Safari Rides in South Africa!!!!!!! It’s part of their bigger play—Uber’s "Go Anywhere" initiative. Yes, literally anywhere. Now, you can book an entire safari experience directly through the Uber app—for just $200. Here’s what you get: - Round-trip transport - Champagne reception - A guided 3-hour tour across 24,000 acres of wildlife But that’s not all. You can now book Uber for: 𝗨𝗯𝗲𝗿 𝗕𝘂𝗯𝗯𝗹𝗲𝘀: Champagne Region, France 𝗨𝗯𝗲𝗿 𝗕𝗼𝗮𝘁: Athens, Mykonos, Venice 𝗨𝗯𝗲𝗿 𝗕𝗮𝗹𝗹𝗼𝗼𝗻: Cappadocia, Turkey 𝗨𝗯𝗲𝗿 𝗬𝗮𝗰𝗵𝘁: Ibiza, Spain 𝗨𝗯𝗲𝗿 𝗖𝗿𝘂𝗶𝘀𝗲: Paris, France The financial impact of these hasn’t been revealed yet. But the social buzz? It's all over the internet. These fun and creative offerings are turning heads, and let’s be real—who wouldn’t want to tick one off their bucket list? Tried it yet? We need the inside scoop!

Mike Tyson vs. Jake Paul: Legacy Fight or Publicity Stunt? Netflix just released a hype video for the upcoming Mike Tyson vs. Jake Paul match. 🥊 Over 530,000 views in less than a week. This highly-anticipated bout will stream live to Netflix’s 280 million subscribers from Texas' massive 80,000-seat AT&T Stadium on November 15. In a different era, this would be a classic pay-per-view spectacle: > Tyson’s last match in 2020 generated $80 million in revenue and 1.6 million PPV buys. > Jake Paul vs. Nate Diaz sold over 450,000 PPVs, pulling in nearly $27 million. But it’s 2024, and boxing is changing. > Showtime’s out of the game. > Premier Boxing Champions has partnered with Amazon to stream fights, including PPV events. Still, this event is different. It’s a one-time stunt match: a YouTuber notorious for a dark video scandal versus a heavyweight legend famous for biting off Evander Holyfield’s ear. What do you think? Is this a legacy bout—or just a flashy publicity stunt? Can it deliver the spectacle everyone’s hoping for? Maybe even bring a jolt to Netflix’s subscription model at a critical time? Let us know in the comments below 👇

How can a 105-year-old brand still make a splash with today’s trends? Metro de Madrid, S.A. just did it—by launching a pair of exclusive sneakers to celebrate its anniversary. But these aren’t just any sneakers. These limited-edition shoes, crafted by artist Tito Customs, pull inspiration straight from Metro’s iconic colors and logo. They’re marked with the date of the subway’s first journey and the names of the stations that opened it all. Even the details are uniquely Metro. The insoles feature a printed Metro map, and the tongue includes a chip, giving access to the map, an exclusive game, and the Metro app. The response? Off the charts. They sold out in just eight hours. And the best part? They didn’t need a big-name sports brand to make it happen. Though only 105 pairs were initially released, Metro has promised more units “coming soon.” Now that’s how you keep a legacy brand fresh. What do you think? Let us know in the comments.

How a 100-Year-Old Product 10x'd Its Revenue in 4 Years—and Became a Social Phenomenon? Stanley’s tumbler was once a rugged staple for workmen and outdoorsmen. Now? It’s everywhere. But how did it transform into a lifestyle icon? One thing stands out: → Social listening done right. It all started with a blog, The Buy Guide.  In 2019, they highlighted Stanley’s Quencher tumbler—an item that had been discontinued—only to see their predominantly female audience snap it up every time they featured it. For Stanley, this was an untapped demographic. The Buy Guide founders flagged the opportunity to Stanley’s leadership, showing them a market that valued durability but had unique style preferences and use cases. Stanley took note and set out to rebrand and rethink its strategy to cater to this new audience. Then, a TikTok moment made history. A woman posted a video after her car was destroyed in a fire, showing that the only item left intact was her Stanley tumbler—still with ice inside. The video? Over 80 million views. Stanley’s response? Brilliant. Just a day later, Stanley’s global president, Terence Reilly, replied on TikTok, announcing they’d replace her car and send more tumblers. That reply alone added another 30 million views. BUT... This wasn’t just luck. Stanley’s “Built for Life” motto shaped the brand for years. This moment let them prove it. For marketers, it’s a perfect example of social listening in action.  Sometimes your customers know where the real value lies. You just have to listen. Credit to Martin Zarian for the analysis in the attached file. Check it out! So, what do you think? Smart strategy or just good timing? Let us know below. 👇

Will the term “𝘎𝘰𝘰𝘨𝘭𝘦 𝘪𝘵” be a thing of the past? Google leads the pack in search engine traffic with 1.6 trillion YoY from July ‘23 to June ‘24. Other traditional search engines continue to hold strong: Yahoo recorded 48.1B YoY traffic Microsoft Bing 46.1B YoY traffic But maybe not for long… With the rise of new generations, search is changing. Over 2 in 5 Americans use TikTok as a search engine. As for local searches, 40% of young people use TikTok and Instagram instead of using Google Maps or Google Search. 50%+ of Gen Zs are also using social media for brand information. This checks out as 54% of owners use TikTok to promote their business, posting an average of 9 times per month. And as tech develops, there are newcomers in search: ChatGPT leads AI search traffic with 5.7B YoY. A fraction of Google at this stage, but driven by a strong consumer desire for more personalized and accessible information. What do you think? Which platform will be the search engine of the future? Answer in the poll below 👇 #digitalmarketing #marketing #advertising Source: SemRush, Adobe, The Verge

Wearable tech opens up huge potential for real-time, hyper-personalized ads. Imagine this: > You’re walking through a mall, passing by a store you’ve shopped at before. Your smartwatch buzzes—10% off, just for you. > Inside the store, a tap on your watch tells you more about a product and maybe even offers you a discount. And that’s just scratching the surface. Brands like Coca-Cola are already blending VR with advertising. They created a virtual Santa’s sleigh ride for the Oculus Rift and brought it to Poland, where people—many experiencing VR for the first time—loved it, even though it was part of an ad campaign! The main hurdle right now? Data privacy. We recently discussed the privacy concerns around AI glasses.  You can check out that post here: https://lnkd.in/gUj55qt6 But still, we can’t help but be excited about the possibilities. What could this tech mean for the future of advertising? Any ideas on how to tap into this potential? Drop your thoughts in the comments! Source: Ten Golden Rules