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Education

UPSKILLING FOR A CHANGE / Omni Education + Change Management

About us

In today’s omni marketplace, everyone wants a first-mover advantage, yet few are ready to take the first step into the unknown. Moving first (or at all) demands change, and change is hard. It requires a willingness and humility to learn, adapt, and do things differently. Ironically, most organizations focus on immediate results over effective upskilling, leading at best to training that centers on what to change rather than how to lead it. We believe that the most powerful launchpad is 𝗨𝗣𝗦𝗞𝗜𝗟𝗟𝗜𝗡𝗚 𝗙𝗢𝗥 𝗔 𝗖𝗛𝗔𝗡𝗚𝗘. By equipping leaders with the right practices and metrics, organizations can embrace change with clarity, confidence and consistency. 𝗢𝗨𝗥 𝗣𝗨𝗥𝗣𝗢𝗦𝗘: To make change 𝘰𝘯𝘦 𝘴𝘮𝘢𝘭𝘭 𝘴𝘵𝘦𝘱 for brands. 𝗢𝗨𝗥 𝗠𝗜𝗦𝗦𝗜𝗢𝗡: We are 𝗳𝗶𝗿𝘀𝘁𝗺𝗼𝘃𝗿, Your Partner for Omni Education + Change Management, on a mission to ready first movers -- both leaders and organizations -- not just for WHAT is next, but for HOW to willfully navigate and lead it. We serve CPG manufacturers, retailers and agencies with: ➤ 𝗘𝗩𝗘𝗡𝗧𝗦: Engage with our free industry-leading omni events and podcasts to stay ahead of the curve on the latest strategies and best practices for winning in today’s marketplace. ➤ 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚: Empower your teams with our customized practitioner trainings, workshops and certifications to build the knowledge and skills critical for omnichannel leadership. ➤ 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡: Accelerate your omni strategy and activation with our hands-on digital and omnichannel strategy, capability, analytics and project management support services. 𝗖𝗵𝗮𝗻𝗴𝗲 𝗶𝘀 𝗵𝗮𝗿𝗱. 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗮𝘁! Say hello@firstmovr.com

Industry
Education
Company size
2-10 employees
Headquarters
Atlanta
Type
Privately Held
Founded
2020
Specialties
eCommerce Education, eCommerce Training, eCommerce Events, Digital Training, eCommerce Strategy, eCommerce Consulting, eCommerce Analytics, Digital Transformation, Digital Commerce, Omnichannel, CPG, FMCG, Retail Media, Digital Shelf, D2C, DTC, Amazon, Walmart, Target, Kroger, Instacart, and Digital Transformation Consulting

Locations

Employees at firstmovr

Updates

  • firstmovr reposted this

    View profile for Lauren Livak Gilbert

    Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host

    💕LOVE LANGUAGE 8: Self-Actualization 💕 “Empower me to make a real difference in the world my way” 49% of shoppers are enrolled in 2-4 loyalty programs with 21% enrolled in 5+ programs (Cordial) Some examples of this love language are: ♥️ Highly-personalized cause campaigns and donations ♥️ Personal progress-based awards, tiers and achievements ♥️ Learning, upskilling and certifications ♥️ Gamification status, badges and perks We hope this series was helpful as you think about what type of loyalty program you can build for your organization! Thank you to Chris Perry and firstmovr for collaborating on this! #loyalty #customer #digitalshelf

  • firstmovr reposted this

    View profile for Lauren Livak Gilbert

    Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host

    💕LOVE LANGUAGE 7: Members of Society 💕 “Make it easy for me to support what I believe in” The top 4 influencers for joining a retailer or brand’s loyalty program are Saving Money on Everyday Purchases (58%), Getting an Immediate Discount (49%), Getting Exclusive Offers (47%) and Receiving Rewards Other Than Cash (38%) (Cordial) Some examples of this love language are: ♥️ Choice-driven donation programs ♥️ Loyalty points directed to shopper-selected causes ♥️ Tailored cause partnerships per shopper preferences ♥️ Targeted campaigns based on shopper history and location Only 1 more love language to dive into! #loyalty #customer #digitalshelf Chris Perry firstmovr

  • firstmovr reposted this

    💊 𝗪𝗜𝗟𝗟 𝗬𝗢𝗨 𝗧𝗔𝗞𝗘 𝗧𝗛𝗘 𝗥𝗘𝗗 𝗣𝗜𝗟𝗟 𝗢𝗥 𝗧𝗛𝗘 𝗕𝗟𝗨𝗘 𝗣𝗜𝗟𝗟? Join our very own Oskar Kaszubski and Chris Perry TODAY, Monday, February 24 from 12-1p ET for our next INSIDE THE MAITRIX Commerce AI Points of View episode for all you first movers out there looking to better understand commerce AI in-market developments and how we can better integrate AI within our organizations across key strategies. 👉 Register FREE for the series here: https://lnkd.in/eqKcv5pT -------------- THE MAITRIX series for 2025 is a new shorter+sweeter refresh combining the best of our firstmovr Renaissance Retail AI Insights webcast/podcast series from last year with our friends at Vizit and the best of THE MAITRIX 2024 summit series in partnership with Vizit, Profitero, Pacvue, Meta, Yogi, MikMak and Circana, including: 🕶️ INSIDE THE MAITRIX Commerce AI Points of View is our monthly webcast/podcast series discussing industry news, implications and recommendations for brands. 🔌THE MAITRIX Commerce AI Strategy Summits (virtual 1-hour events) will be held in March, July and November in between these webcasts/podcasts to focus even more on how to integrate AI into your content, media and measurement best practices. 👉 Register for our March 6 summit next week here: https://lnkd.in/eNv6rTSU Ready to take the red pill? See you there, Neo! #ai #genai #retail #commerce #ecommerce #omnichannel #content #media #performance #artificialintelligence

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  • firstmovr reposted this

    View profile for Chris Perry

    Chief Learning Officer upskilling first movers for next commerce

    👑 𝗪𝗛𝗢'𝗦 𝗧𝗛𝗘 𝗛𝗘𝗔𝗗 𝗢𝗙 𝗬𝗢𝗨𝗥 𝗛𝗢𝗨𝗦𝗘𝗛𝗢𝗟𝗗? Nominations are open for our ENDCAPS 2025 Household PDP Awards program, recognizing excellence and innovation in digital shelf merchandising in partnership with firstmovr, The Digital Shelf Institute, Vizit, Acadia and Medium Marketing. ------------------------- 🧻 Our 2025 Household Awards Program recognizes U.S. household and baby brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com or Target.com across seven key healthcare sub-categories: - Diapers & Wipes - Laundry Care - Paper Goods - Household Cleaners - Dish Care - Air Fresheners - Food Storage & Trash Bags 🃏 Want to nominate a best-in-class PDP in a household category not included here? Submit it in our Pantry "Wild Card" category for broad consideration! ------------------------- ⁉️ 𝗪𝗛𝗬 𝗡𝗢𝗠𝗜𝗡𝗔𝗧𝗘? While awards for advertising are plentiful, digital merchandising has never had an unbiased platform to recognize and celebrate those who set the standard. The ENDCAPS not only establish the benchmarks and best practices essential for lasting digital shelf success, but also shine a much-needed spotlight on the incredibly talented professionals elevating the digital shelf landscape. Digital merchandising pros deserve their flowers too! It's FREE to nominate, anyone can do it in 2-3 minutes and all you need are the PDP URLs! Nomination Deadline: Friday, March 7, 2025 Learn more here: https://lnkd.in/eDgdJbKK Nominate here: https://lnkd.in/ed-4Kvd9 And register for our 2025 Household Awards & Insights Summit on March 26, 2025 here: https://lnkd.in/eUhUpFSV Our panel of judges can't wait to review your submissions! HUGE THANKS to Lauren Livak Gilbert, Julie Spear, Eli Orkin, Todd Hassenfelt, Oliver Bradley, Amanda Wolff, Megan Jackson Lippert, Adam Hutchinson and Oskar Kaszubski! ------------------------- 💄 🐶🥕🍷 And don't worry if you're not in Household. Your moment will be coming soon with future awards in 2025 for Beauty, Pet, Grocery and BevAlc. ------------------------- 🙌 Let’s celebrate the trailblazers driving the future of digital merchandising in household. Nominate today! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf hashtag #pdp #amazon #walmart #target #cpg #baby #household

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  • firstmovr reposted this

    🆕 𝗧𝗛𝗘 𝗗𝗡𝗔 𝗢𝗙 𝗡𝗘𝗪 𝗦𝗛𝗢𝗣𝗣𝗘𝗥 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡: 66% of brands and retailers prioritize shopper acquisition over shopper retention. This creates a lot of competition and an imperative for designing the full funnel more effectively. Our very own Oskar Kaszubski and Chris Perry will discuss next-level omni shopper acquisition strategies at our first Growth Genome Omni CatMan Summit this Tuesday from 12-1p ET. 👉 Register for FREE: https://lnkd.in/ewXRBNhX Over the last decade, brands and retailers have been accelerating their growth by enabling omni capabilities (availability, assortment, content, reviews, retail media etc.), because those capabilities work… to a point. When brands have exhausted these capabilities, they need something else to drive incremental growth: Category Management. The challenge is that eCommerce and omnichannel leaders don’t know category management, and category managers don’t know eCommerce. But we can change that. In this session, we will examine the role of digital category management in driving category growth and maximizing sales opportunities across the omnichannel ecosystem and identify the omnichannel levers we can pull to design for, activate and measure more intentional incrementality goals, specifically new shopper acquisition and new-to-brand sales. #omnichannel #retail #ecommerce #cpg #categorymanagement

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  • firstmovr reposted this

    View profile for Lauren Livak Gilbert

    Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host

    💕LOVE LANGUAGE 6: Acts of Solidarity 💕 “Let’s work together to make an impact” 47% of shoppers cite a loyalty or rewards program as a top reason they choose the buy from the same retailers or brands (Kantar) Some examples of this love language are: ♥️ Recycling or take-back programs. ♥️ Collective action campaigns (ex. donation drives). ♥️ Cause-linked promo campaigns (ex. buy one, give one). ♥️ Structured volunteer opportunities Another great love language deep dive with Chris Perry from firstmovr! #loyalty #customer #digitalshelf

  • firstmovr reposted this

    View profile for Lauren Livak Gilbert

    Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host

    💕LOVE LANGUAGE 5: Shared Progress 💕 “Help us do good together, no strings attached” 99% of shoppers say they would switch to a competitor of their favorite brand/retailer for any reason, the top four being Price, Quality, Customer Service and Loyalty Programs (Bizrate Insights 2024) Some examples of this love language are: ♥️ Automatic donations to a set cause (ex. % of sales) ♥️ Group effort impact messaging ♥️ Programs that link purchases to sustainability goals. ♥️ Blanket donation messaging (ex. We give $1MM annually) Does this Love Language work for you and your business? #loyalty #customer #digitalshelf Chris Perry firstmovr

  • firstmovr reposted this

    View profile for Chris Perry

    Chief Learning Officer upskilling first movers for next commerce

    🤠 ARE OMNI COWBOYS A THING? When in Texas, the only thing to wear with a purple jacket is a pair of boots! So excited to be here in San Antonio representing firstmovr and all you first movers out there at the Category Management Association’s CMA|SIMA Conference where I get the honor of co-presenting with Andy McKeon of Kraft Heinz this afternoon on omnifying category reviews to drive growth. If you’re not convinced that Omni category reviews are a big deal, just remember that everything’s bigger in Texas!

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  • firstmovr reposted this

    View profile for Chris Perry

    Chief Learning Officer upskilling first movers for next commerce

    ❤️ I love my wife Meghan Perry, but you know what else I love? Learning. Now that same wonderful wife would probably tell you that I "don't learn" or "haven't learned" (only occasionally) but that doesn't mean that I don't love the idea of learning all the same 😆 Special thanks to Kiri Masters for putting together this list of free resources for learning about retail media in 2025 and we're humbled to have firstmovr featured along with amazing leaders and resources, including: ❤️ Lauren Livak Gilbert & Peter Crosby at The Digital Shelf Institute ❤️ Andrea K. Leigh & Team at Allume Group ❤️ Russ Dieringer & Claire McBride at Stratably ❤️ Eric Savitch & Team at Path to Purchase Institute ❤️ AND while she didn't include herself in her list, we can't forget Kiri and her Retail Media Breakfast Club series. 👉 Check out Kiri's article and list here: https://lnkd.in/exhdadBH The best leaders are learners! Happy Valentine's Day!

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  • firstmovr reposted this

    View profile for Lauren Livak Gilbert

    Commerce Strategist | Global Digital Community Leader | Executive Director, Digital Shelf Institute | Unpacking the Digital Shelf Podcast Co-Host

    💕LOVE LANGUAGE 4: Special Recognition 💕 “Reward me uniquely for my effort and loyalty” 81% of shoppers say they’re more likely to buy from a brand or retailer with a loyalty program (Bizrate Insights) Some examples of this love language are: ♥️ Exclusive perks or products for specific engagements ♥️ Customizable rewards for highly engaged members ♥️ Unique milestone acknowledgments ♥️ Customized product recommendations and content What better way to celebrate Valentine's Day than to hear from Chris Perry at firstmovr and I as we dive in to another love language!! #loyalty #customer #digitalshelf

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