firstmovr

firstmovr

Education

UPSKILLING FOR A CHANGE / Omni Education + Change Management

About us

In today’s omni marketplace, everyone wants a first-mover advantage, yet few are ready to take the first step into the unknown. Moving first (or at all) demands change, and change is hard. It requires a willingness and humility to learn, adapt, and do things differently. Ironically, most organizations focus on immediate results over effective upskilling, leading at best to training that centers on what to change rather than how to lead it. We believe that the most powerful launchpad is 𝗨𝗣𝗦𝗞𝗜𝗟𝗟𝗜𝗡𝗚 𝗙𝗢𝗥 𝗔 𝗖𝗛𝗔𝗡𝗚𝗘. By equipping leaders with the right practices and metrics, organizations can embrace change with clarity, confidence and consistency. 𝗢𝗨𝗥 𝗣𝗨𝗥𝗣𝗢𝗦𝗘: To make change 𝘰𝘯𝘦 𝘴𝘮𝘢𝘭𝘭 𝘴𝘵𝘦𝘱 for brands. 𝗢𝗨𝗥 𝗠𝗜𝗦𝗦𝗜𝗢𝗡: We are 𝗳𝗶𝗿𝘀𝘁𝗺𝗼𝘃𝗿, Your Partner for Omni Education + Change Management, on a mission to ready first movers -- both leaders and organizations -- not just for WHAT is next, but for HOW to willfully navigate and lead it. We serve CPG manufacturers, retailers and agencies with: ➤ 𝗘𝗩𝗘𝗡𝗧𝗦: Engage with our free industry-leading omni events and podcasts to stay ahead of the curve on the latest strategies and best practices for winning in today’s marketplace. ➤ 𝗧𝗥𝗔𝗜𝗡𝗜𝗡𝗚: Empower your teams with our customized practitioner trainings, workshops and certifications to build the knowledge and skills critical for omnichannel leadership. ➤ 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗢𝗡: Accelerate your omni strategy and activation with our hands-on digital and omnichannel strategy, capability, analytics and project management support services. 𝗖𝗵𝗮𝗻𝗴𝗲 𝗶𝘀 𝗵𝗮𝗿𝗱. 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗮𝘁! Say hello@firstmovr.com

Industry
Education
Company size
2-10 employees
Headquarters
Atlanta
Type
Privately Held
Founded
2020
Specialties
eCommerce Education, eCommerce Training, eCommerce Events, Digital Training, eCommerce Strategy, eCommerce Consulting, eCommerce Analytics, Digital Transformation, Digital Commerce, Omnichannel, CPG, FMCG, Retail Media, Digital Shelf, D2C, DTC, Amazon, Walmart, Target, Kroger, Instacart, and Digital Transformation Consulting

Locations

Employees at firstmovr

Updates

  • firstmovr reposted this

    Ready to Elevate Your Omnichannel Game? How should retailers and brand suppliers collaborate to drive omnichannel success? Find the answers in “Who’s Who in Omnichannel for Retailers?”, the newest resource from the CMA and firstmovr. Discover: 🔑 The shift from traditional to reverse bowtie structures in partnerships 📊 How joint-business planning (JBP) evolves in the omnichannel world 🚀 Strategies to break silos and boost efficiency With 70% of retail dollars expected to be digitally influenced by 2027, now’s the time to master omnichannel strategies! Check out the full free preview here! https://bit.ly/3PugVdf CMA members can access this must-read resource today. Not a member? Let’s talk! https://bit.ly/403U0Mc #OmnichannelSuccess #RetailStrategies #Collaboration #Innovation

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  • 🏇 𝟮𝟬𝟮𝟱 𝗜𝗦 𝗢𝗙𝗙 𝗧𝗢 𝗧𝗛𝗘 𝗥𝗔𝗖𝗘𝗦! The latest podcast episode of our firstmovr Cyber Monday News series recorded live yesterday is now available for your listening pleasure on Apple https://lnkd.in/eKJxk7hG Just some of our many news highlights our Oskar Kaszubski and Chris Perry discussed: - AI was estimated to have influenced $229B or 19% of global online holiday sales in November and December (and that's not even the offline halo effect!) - Ulta Beauty is partnering with a leading-edge artificial intelligence technology provider to let customers digitally experiment with new hair colors and styles.  - Instacart links with Samsung on shoppable fridge tech - Amazon develops next-gen delivery drone - TalkShopLive takes on TikTok with short-form videos - And more! Thank you to all of you who joined us live as our studio audience yesterday! 👉 If you want to catch the FREE on-demand video recording and/or download our news report, you can get them all here: https://lnkd.in/g2q3Dgmk #cybermonday #ecommerce #omnichannel #retail #amazon #walmart #target #kroger #instacart #digitalshelf #retailmedia #marketplaces

  • firstmovr reposted this

    View profile for Chris Perry, graphic

    Chief Learning Officer upskilling first movers for next commerce

    👩⚖️👨⚖️ SAVE IT FOR THE JUDGE! As we're knee-deep in our next ENDCAPS 2025 Healthcare PDP Awards program this month, we're so excited to welcome Acadia as our newest partner along with firstmovr, The Digital Shelf Institute, Vizit and Medium Marketing AND the one and only Julie Spear, Partner, Head of Retail Marketplace Services at Acadia and Co-Host of the Ecommerce Braintrust podcast series with Jordan Ripley, as our newest judge on the panel. She and her team bring a wealth of knowledge and insights to complement our own growing brain trust of judges, including myself, Oskar Kaszubski, Amanda Wolff, Lauren Livak Gilbert, Adam Hutchinson, Megan Jackson Lippert, Eli Orkin and Todd Hassenfelt. ------------------------- 🏆 PDP Nominations for the 2025 Healthcare Awards closed this past Friday and we got a ton of awesome PDP nominations across OTC, vitamins, eye care, first aid and oral care. PDP Finalists will be shortlisted and announced next week while the judges then work to select the Best-In-Class PDP Award Winners. 🗓️ Register for our FREE 2025 Healthcare Awards & Insights Summit on January 29, 2025 here where we'll honor the winners but also show you how you can be a winner as well with all the latest best practices: https://lnkd.in/eUth_cCN ------------------------- 🧻💄 🐶🥕🍷 And don't worry if you're not in Healthcare. Your moment will be coming soon with future awards in 2025 for Household, Beauty, Pet, Grocery and BevAlc. ------------------------- 🙌 Let’s celebrate the trailblazers driving the future of digital merchandising in healthcare. Nominate today! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf hashtag #pdp #amazon #walmart #target #cpg #healthcare #vitamins #otc

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  • firstmovr reposted this

    🎊 𝗡𝗘𝗪𝗦 𝗬𝗘𝗔𝗥, 𝗡𝗘𝗪𝗦 𝗬𝗢𝗨! Get it?! Cyber Mondays are now shorter and sweeter, but not as sweet as our co-hosts! Join Oskar Kaszubski and Chris Perry live TODAY for our first firstmovr Cyber Monday Newscast of year to catch up on all the eCommerce and omni news you need to know from the last four weeks (and so that you can bounce back from your well-deserved holiday and New Year's recharge :) 👉 Register free and join us TODAY live at 1p ET broadcast: https://lnkd.in/ePnNTtSq Also, as a reminder, Cyber Monday News is also a podcast – available on Apple Podcasts and Spotify. You can still join us live for the broadcast if you choose, but you can also listen at your convenience, on-the-go. 🎙 Download our podcast episodes on Apple: https://lnkd.in/egNGkE8N See (or hear) you there! #cybermonday #ecommerce #omnichannel #retail #amazon #walmart #target #kroger #instacart #digitalshelf #retailmedia #marketplaces

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  • ⚠️ 𝗟𝗔𝗦𝗧 𝗖𝗔𝗟𝗟 𝗙𝗢𝗥 𝗣𝗗𝗣 𝗡𝗢𝗠𝗜𝗡𝗔𝗧𝗜𝗢𝗡𝗦! Today is the last day we're accepting PDP nominations for our ENDCAPS 2025 Healthcare Awards so don't miss your chance to be recognized for excellence and innovation in digital shelf merchandising! It's FREE to nominate, anyone can do it and it only takes 2-3 minutes! Learn more here: https://lnkd.in/e3jBx5PP Nominate here: https://lnkd.in/ejYy9RPD ------------------------- 💊 Our 2025 Healthcare Awards Program in partnership with firstmovr, Vizit, The Digital Shelf Institute and Medium Marketing recognizes U.S. healthcare, OTC and VMS brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com or Target.com across seven key healthcare sub-categories: - Vitamins & Supplements - Upper Respiratory - Gastrointestinal - Pain Relief - First Aid - Eye Care - Oral Care (including toothpaste, brushes, mouthwash etc.) 🃏 Want to nominate a best-in-class PDP in a healthcare category not included here? Submit it in our Pantry "Wild Card" category for broad consideration! ------------------------- 🗓️ Register for our FREE 2025 Healthcare Awards & Insights Summit on January 29, 2025 here where we'll honor the winners but also show you how you can be a winner as well with all the latest best practices: https://lnkd.in/eUth_cCN ------------------------- 🧻💄 🐶🥕🍷 And don't worry if you're not in Healthcare. Your moment will be coming soon with future awards in 2025 for Household, Beauty, Pet, Grocery and BevAlc. ------------------------- 🙌 Let’s celebrate the trailblazers driving the future of digital merchandising in healthcare. Nominate today! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg #healthcare #vitamins #otc

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  • firstmovr reposted this

    View profile for Chris Perry, graphic

    Chief Learning Officer upskilling first movers for next commerce

    🥲 I'D LIKE TO THANK THE ACADEMY... Sadly, I can't win this ENDCAP 2025 Healthcare PDP Award. But you can... and it's a doozy! 🏆 PDP Nominations close TOMORROW January 10 for our ENDCAPS 2025 Healthcare Awards Program recognizing U.S. brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com or Target.com across seven key healthcare sub-categories: - Oral Care (including toothpaste, brushes, mouthwash etc.) - Vitamins & Supplements - Upper Respiratory - Gastrointestinal - Pain Relief - First Aid - Eye Care 🃏 Want to nominate a best-in-class PDP in a healthcare category not included here? Submit it in our Pantry "Wild Card" category for broad consideration! It's FREE to nominate, anyone can do it and it only takes 2-3 minutes. 📅 Nomination Deadline: TTOMORROW Friday, January 10, 2025 🔗 Learn more here: Learn more here: https://lnkd.in/e3jBx5PP 🔗 Nominate here: https://lnkd.in/ejYy9RPD Excited to be setting the standard of excellence with amazing partners and judges at firstmovr, Medium Marketing, The Digital Shelf Institute, Vizit and more! 👏 Also excited to be partnering with our amazing judges panel, including Lauren Livak Gilbert, Oskar Kaszubski, Amanda Wolff, Megan Jackson Lippert, Eli Orkin, Adam Hutchinson, Todd Hassenfelt and some new judges to be announced soon! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg #healthcare #vitamins #otc

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  • firstmovr reposted this

    View organization page for Vizit, graphic

    12,473 followers

    🚨 Attention All Healthcare Ecommerce Leaders🚨 The 2025 ENDCAPS Healthcare Awards are now open for nominations! 🏆 Whether you’re in Vitamins/Supplements, Eye Care, Oral Care, OTC, or other healthcare categories, this is your chance to shine. Submit your PDPs before the January 10 deadline to showcase how your brand is setting new standards in ecommerce excellence. 🌟 Nominate now → https://ow.ly/f1cw50UyV83 #HealthcareAwards #eCommerceExcellence #PDPnomination #VizitAI #HealthTech

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  • firstmovr reposted this

    View profile for Chris Perry, graphic

    Chief Learning Officer upskilling first movers for next commerce

    🐻 WHAT WILL HELP US OVERCOME THE "BEAR"-RIERS TO 2025 OMNICHANNEL SUCCESS? See what I did there?! (Nerd alert!) 2025 presents multiple bear-riers to retailers and CPG brands alike: ⚠️ In-store & online silos hinder efficiency and growth. ⚠️ Traditional eCommerce capabilities fail to drive incrementality. ⚠️ Transactional retailer JBPs overlook deeper collaboration. ⚠️ Misaligned AI expectations limit strategic use and testing. ⚠️ Inconsistent, data-deficient digital shelves diminish influence. ⚠️ Disjointed marketing funnel strategies impact loyalty. ⚠️ Poor KPIs and lack of accountability stall change adoption. ⚠️ Organizational skill gaps hinder omnichannel execution. But nothing has stumped all you first movers yet and we're prioritizing multiple areas of upskilling this year, or what we like to call: 🐻 The 7 “Bear” Necessities for 2025 Omnichannel Leadership: 1) Break Down Silos with a Bear Hug = Omni JBP Planning 2) Go on a Bear… Or Better Yet, Share Hunt = Omni Category Management 3) Become SMARTER Than the Average Bears = Omni Captaincy + Joint Value Creation 4) Grab the Bear by the T-AI-L = Commerce AI Integration 5) Create PDPs as Sticky as Honey = Digital Shelf Excellence + Story-selling 6) Claw Your Way Up the Funnel: Full-Funnel Media Activation + Eventing 7) Wake Up from Hibernation: Change Management And yes, our Omni Shopper framework below strikes a passing resemblance to the Omni Bear's feathered cap. Let that sink in... 😏 ------------------------ Oskar Kaszubski, Amanda Wolff, Elizaveta Grigorchuk, myself and the entire team at firstmovr are excited to serve you with new events, podcasts and content coming your way this year to help you and your organizations accelerate your omnichannel strategies! ------------------------ 🎶 And if you didn't see our Omni Bears parody music video yet, you're in for a treat and song that will stick in your head all year long! Check out the link in the comments 👇) #omnichannel #retail #ecommerce #cpg #categorymanagement #categorycaptaincy #ai #digitalshelf #fullfunnelmedia #changemanagement #omniJBP

  • ☠️ 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗦𝗛𝗘𝗟𝗙 𝗢𝗥 𝗗𝗜𝗘! HUGE thank you to the one and only Aaron Conant of BWG Strategy LLC for hosting our very own Chris Perry on his latest episode of The Digital Deep Dive where they discussed next-level digital shelf leadership best practices and the winners from the first ENDCAPS Grocery PDP Awards that took place in December! If you haven't checked out the episode, check it out (link in the comments), but don't miss out on all of Aaron's other amazing guests and discussions! ---------- 🏆 AND if you want to show off your digital shelf leadership, the ENDCAPS are waiting for you. The clock is counting down! Only a few more days to get in your nominations for the 2025 Healthcare Awards Program recognizing U.S. VMS, OTC and oral care brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com or Target.com across seven key healthcare sub-categories: - Oral Care (including toothpaste, brushes, mouthwash etc.) - Vitamins & Supplements - Upper Respiratory - Gastrointestinal - Pain Relief - First Aid - Eye Care 🃏 Want to nominate a best-in-class PDP in a healthcare category not included here? Submit it in our Pantry "Wild Card" category for broad consideration! Know a page that stands out from the pack? Nominate it today! 📅 Nomination Deadline: THIS Friday, January 10, 2025 🔗 Learn more here: Learn more here: https://lnkd.in/e3jBx5PP 🔗 Nominate here: https://lnkd.in/ejYy9RPD Excited to be setting the standard of excellence with amazing partners and judges at firstmovr, Medium Marketing, The Digital Shelf Institute, Vizit and more! ---------- 🧻💄 🐶🥕🍷 And don't worry if you're not in Healthcare. Your moment will be coming soon with future awards in 2025 for Household, Beauty, Pet, Grocery and BevAlc. #digitalshelf #ecommerce #omnichannel #retail #amazon #walmart #target #marketplace #pdp #content

    View profile for Aaron Conant, graphic

    Digital Strategist & Ecommerce Expert | Co-Founder of BWG Connect | Host of The Digital Deep Dive Podcast

    Chris Perry and Oskar Kaszubski over at firstmovr are doing some awesome work in regard to celebrating and elevating best-in-class digital merchandising and PDP activation. So, I invited Chris on for the latest episode of The Digital Deep Dive Podcast to talk about their ENDCAPS Digital Merchandising Awards of Distinction. Link to full episode is in the comments! BWG Connect, Lauren Livak Gilbert,, #digitalmarketing, #digitalshelf, #podcast

  • firstmovr reposted this

    View profile for Chris Perry, graphic

    Chief Learning Officer upskilling first movers for next commerce

    🦷 🪥 IS YOUR TOOTHPASTE PDP'S SMILE AS BRIGHT AS YOURS? The clock is counting down! Only a few more days to get in your nominations for the 2025 Healthcare Awards Program recognizing U.S. VMS, OTC and oral care brands with outstanding Product Detail Pages (PDPs) on Amazon.com, Walmart.com or Target.com across seven key healthcare sub-categories: - Oral Care (including toothpaste, brushes, mouthwash etc.) - Vitamins & Supplements - Upper Respiratory - Gastrointestinal - Pain Relief - First Aid - Eye Care 🃏 Want to nominate a best-in-class PDP in a healthcare category not included here? Submit it in our Pantry "Wild Card" category for broad consideration! Know a page that stands out from the pack? Nominate it today! 📅 Nomination Deadline: THIS Friday, January 10, 2025 🔗 Learn more here: Learn more here: https://lnkd.in/e3jBx5PP 🔗 Nominate here: https://lnkd.in/ejYy9RPD Excited to be setting the standard of excellence with amazing partners and judges at firstmovr, Medium Marketing, The Digital Shelf Institute, Vizit and more! #ecommerce #digitalcommerce #omnichannel #retail #digitalshelf #pdp #amazon #walmart #target #cpg #healthcare #vitamins #otc

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