Flip.to

Excited to be attending my first OHI Conference with Flip.to. Great opportunity to learn and connect with customers and partners.

At Flip.to we’re constantly building product to make travel better—improving, iterating and innovating. We launched Discovery to be a game-changer in the booking journey, and I truly believe that it is. Here’s why. #hospitalityindustry #travelindustry #travelmarketing #hotelmanagement

One of the reasons I love working with Flip.to is we’re more than a polished platform. We go above and beyond to help our partners tackle real challenges, pioneering new approaches in travel marketing along the way. I hope you’ll join us!

This week has met me with excited anticipation as I prepare for the 42nd edition Caribbean Travel Marketplace in Montego Bay, Jamaica next week. (I think I've attended 25!) Suffice to say this is a very important conference for me -- and for the region's tourism industry -- celebrated by Caribbean hoteliers and government tourism boards, DMOs, and a global representation of marketing and innovation partners, OTAs, tour operators and other specialty buyers. An appropriate moment to share the beginning of a recorded conversation I had with my partners at Flip.to about promoting the travel experience in the Caribbean, and the importance of cultural storytelling to distinguish one destination from another. The CHTA and CTO count 33 destinations among their membership -- each one offering sun, sea, sand and surf, but how are they different? The natural beauty that surrounds is uniquely beautiful and each one distinct from the next, but the food, music, art, fashion, the people -- culture brings the beauty of a place to the next level. Cultural storytelling inspires travel in a way that a digital ad or a price point cannot. The message we do our best to convey to all of our partners is to lead with the culture. The culture is the vibe --and the vibe don't lie. See you in Mobay! Caribbean Hotel and Tourism Association Caribbean Tourism Organization (CTO) Jamaica Tourist Board Kristopher DaCosta Dona Regis-Prosper MBA CPM CST Flip.to

Storytelling is a crucial aspect of any hotel's digital marketing strategy. Why? Because it generates a higher ROI than other efforts. Join marketing expert Scott van Hartesvelt of GCommerce Solutions and Flip.to's own Zach Stovall as they discuss best practices to maximize the impact of your marketing, including my favorite tip surrounding the "Dopamine Effect of Storytelling." Catch the teaser below or watch the full podcast here: https://lnkd.in/gzspjx7X

Hotels face a tough challenge in competing for customer bookings against Online Travel Agencies (OTAs). However, hotels possess many hidden advantages.💥 In this sneak peek of our upcoming discussion on the Thought Starters Podcast, Zach Stovall from Flip.to and our founder, Scott van Hartesvelt explore strategies that savvy hoteliers can use to balance the scales. ⚖️ Stay tuned for the full episode release.⏳ https://lnkd.in/eKqvxgUm #metasearch #otas #customerjourney #hotelsandresorts

Hotels are up against a formidable foe in the battle for customer bookings. OTA's have nearly limitless resources and a team of world-class marketers. Hotels have a couple of secret weapons. In this preview of our full discussion for the Thought Starters Podcast, Zach Stovall from Flip.to and I discuss ways that smart hoteliers can level the playing field. I'm excited for the full episode to drop soon. #hotelmarketing #customerjourney #metasearch #marketingtips