Floyd Wickman Coaching

In the fast-paced world of real estate sales, it’s tempting to dive into your presentation the moment you hear a hint of a client’s need. However, successful agents know that true value comes from deeper discovery. Don’t stop at surface-level concerns. Instead, ask thoughtful, open-ended questions that encourage your clients to share more about their goals, challenges, and motivations.  When a buyer mentions they’re looking for more space, explore further:   - Why is having more space important to you right now?*   - How do you envision using the extra space?*   - What challenges have you faced in your current home due to limited space?  For sellers, if they express urgency to move, dig deeper:   - What’s driving your timeline?   - How would selling quickly impact your next steps?   - What concerns do you have about the selling process?  This deeper understanding allows you to present solutions that resonate on a personal level. You’ll position yourself as a trusted advisor rather than just a salesperson. The more you learn, the more precisely you can tailor your presentation, making it not only relevant but also irresistible.  Remember: The best presentations aren’t about showcasing what you offer, they’re about solving what your clients need. Stay curious, keep asking, and let your expertise shine through meaningful conversations. #realtor

When communicating with real estate clients, asking how they *feel* about an issue can provide deeper insight than simply asking what they *think*. Emotions often drive real estate decisions, so understanding clients’ feelings helps uncover motivations, concerns, and priorities that logical reasoning alone might not reveal. For example:   - Instead of asking, "What do you think about the offer?" try, "How do you feel about the offer?"   - Instead of "What are your thoughts on this neighborhood?" try, "How do you feel about living in this neighborhood?" This approach opens the door to more personal, meaningful responses, allowing you to address concerns, build stronger rapport, and guide clients toward decisions that truly align with their goals. Would you be open to incorporating this strategy into your client conversations? #REALTOR

**📣 Exciting News from Floyd Wickman Coaching!**  We’re thrilled to announce that we now offer **evening coaching sessions**, designed specifically for real estate salespeople who juggle another job during the day but are determined to excel in their real estate careers.  Whether you’re looking to build momentum, transition to full-time real estate sales, or take your career to the next level, we understand the challenges of a busy schedule. That’s why we’ve created this flexible option — so you can get the guidance, tools, and support you need without sacrificing your day job or family commitments.  Our mission is simple: to make success accessible to anyone willing to put in the work, no matter when your day starts or ends.  🌟 **Evening sessions include:**   ✅ Proven strategies to generate leads and close deals   ✅ Time management tips tailored for dual-career professionals   ✅ Motivation and accountability to keep you on track   ✅ A step-by-step plan to build your dream real estate business  Don’t let your schedule hold you back from the career you deserve. With Floyd Wickman Coaching, success is always within reach — now, more than ever.  **📩 Ready to get started? Message us today to reserve your spot in an evening session and take the first step toward your goals!** Or call us at (888)741-5452 ext.103 #realtor #realestateagent #realtorlife #realtors

In real estate sales, the caliber of your results often hinges on the quality of the questions you ask. Thoughtful, intentional questions can uncover a client's true motivations, clarify their needs, and build rapport. For example, instead of asking a prospective buyer, "Do you like this home?" consider, "How does this home compare to what you've envisioned for your ideal living space?" A well-crafted question not only provides deeper insights but also positions you as a knowledgeable professional who truly listens. The same principle applies in conversations with colleagues, mentors, or even yourself. When seeking advice, vague inquiries like "What should I do?" are less effective than specific ones like "What strategies have you found most effective for converting leads in a competitive market?" High-quality questions lead to high-quality answers, opening the door to meaningful conversations, stronger relationships, and better outcomes. Make every question count.

Watch any football game, and you’ll hear announcers analyze the risks coaches take when they push for a score. They’ll warn against throwing the ball too much, attempting a trick play, or going for it on fourth down. What they often overlook, however, is the even greater risk of not taking those chances. Playing it too safe, being overly cautious can cost a team the game just as surely as a fumbled pass or a missed opportunity. Your real estate career is no different. It’s easy to recognize the risks of bold actions, like prospecting aggressively, hosting events, or trying new marketing strategies. You might fear rejection, failure, or wasted effort. But what’s less obvious, and far more dangerous, is the risk of doing nothing. By avoiding the uncomfortable or the unfamiliar, you may safeguard yourself from immediate failure, but you also block the path to growth, success, and all the rewards that come with it. If your goals include becoming a top-producing agent, earning recognition, gaining financial freedom, or embracing new challenges, then the biggest risk is staying where you are. Progress requires action, and action often means stepping outside your comfort zone. Just like a winning football coach knows when to take the shot, the best agents know when to take a chance. In the real estate game the real risk lies in standing still. #realtor

Some salespeople hesitate to prospect because they fear they’re interrupting someone’s day. And yes, you are! But consider this: interruptions are a natural and essential part of how opportunities are created. The act of prospecting is not about being intrusive; it’s about offering value. When you approach each call with professionalism, courtesy, and a genuine intention to help, you’re engaging in one of the most important steps in the economic process: connecting with people to solve their problems. If a prospect isn’t receptive, that’s not a reflection of your worth or your effort, it’s simply a sign to move on to the next person who may genuinely need what you have to offer. Don’t let the fear of interrupting hold you back. Real estate success starts with bold, consistent action. Be the interruption that leads to their solution. #realtor

The countdown to 2025 has officially begun, and with just 43 days remaining, this is your moment to take control. Without a clear business plan, you’re risking another year of missed opportunities, inconsistent income, and stress over where your next deal will come from. Success in real estate doesn’t happen by accident—it’s the result of intentional action, smart strategies, and staying focused on what truly matters. This is where having a dedicated sales coach becomes your competitive advantage. A coach provides the guidance, structure, and accountability you need to move beyond survival mode and start thriving in your career. They help you turn vague aspirations into actionable goals, create systems that simplify your work, and ensure you’re consistently working on the activities that drive results. If you want 2025 to be your banner year—the one where you break through your income ceiling, dominate your market, and finally feel in control of your business—now is the time to take action. Don't let another year slip by without a clear plan or the support you need to succeed. Make these last 43 days count by setting yourself up for the year you’ve been dreaming of. Let’s build your path to success together. The clock is ticking—are you ready?

Everywhere you look, you’ll find average sales agents. They offer acceptance, drawing you into their circle and quietly reinforcing the idea that becoming a top producer is just too hard, maybe even out of reach. They suggest that settling for mediocrity is the norm.   In every real estate company, two distinct groups emerge. The first group is the sympathizers. They’re quick to host pity parties, pointing fingers at the market, bad leads, or even their brokers as the reason for their struggles. They’re the first to offer a shoulder to cry on, making it easy to get caught in their web of excuses and shared frustrations. Misery, after all, loves company.   The second group is different. These are the empathizers. They know how you feel because they’ve experienced the highs and lows themselves. But instead of dwelling on challenges, they’ve chosen action. While others attend pity parties, they’re out prospecting, following up on leads, turning conversations into appointments, and delivering polished listing presentations. They’re handling objections, solving problems, and, most importantly, helping their clients achieve their goals.   What sets these agents apart is more than just hard work. They genuinely care about their clients and are committed to helping them buy or sell. Beyond their passion, they possess the skills and confidence to excel. When other agents hear them on the phone or watch them in action, they often say, “Wow, you’re amazing at this. I wish I could do what you do.” And they’re right. These agents are great because they’ve invested in themselves. They’ve been trained, prepared, and equipped to succeed.   It’s time to stop settling for mediocrity. Step away from the crowd and start mastering the skills that lead to greatness. You can achieve more, if you decide to go for it. #realtor

Success in real estate sales starts within your mind. To achieve your goals, you must first believe you are a successful salesperson. Without that conviction, true success will always elude you. Self-awareness and a mindset of confidence are the foundation for everything you accomplish. Napoleon Hill, in Think and Grow Rich, famously wrote, "What the mind can conceive and believe, it can achieve." Similarly, William James, the father of modern psychology, observed that one of the most profound discoveries of his time was the ability to change one’s life by changing one’s mindset. These timeless truths have been validated over and over again by those who dare to believe in themselves. Your conscious and subconscious minds play unique roles in your success. The conscious mind is your reasoning center, the part of you that thinks logically and makes deliberate decisions. René Descartes’ famous phrase, "I think, therefore I am," reflects its significance. The subconscious mind, however, is the silent force behind the scenes. It regulates your body’s functions, stores memories, and shapes your automatic responses. It’s the source of your habits and the repository of everything you believe about yourself. When you program your subconscious with positive beliefs, it works tirelessly to bring those beliefs into reality, much like a computer retrieving data and presenting it on screen. To harness the power of your mind and align your actions with your goals, practice this daily affirmation: "I am a Master Salesperson. As such, I am always guided to do and say the things that contribute to my success. Today, I will walk and talk like the Master Salesperson I am. Today, my core values will direct my activity. Today, I will take steps that bring me closer to my goals. Today, I will view challenges as opportunities to grow and learn. Today, I will act with confidence while showing care and empathy to others. Today, I will gladly share the secret of my success when asked. From this moment forward, I trust that everything happening in my life is working in my best interest, because I am a Master Salesperson." Embrace this mindset, and you will notice the transformation in your thoughts, actions, and results. Success begins with belief, and that belief begins with you.

Being skilled at a task doesn’t necessarily guarantee success or fulfillment in a competitive field like real estate.   True achievement and satisfaction come from aligning your efforts with areas that offer growth and meaningful reward. Imagine an agent who’s reliable, knowledgeable, and organized, qualities that are essential, yet only lay the foundation. If those traits don’t translate to measurable results like more listings, sales, and an expanding client base, that agent remains in the realm of “good” without moving toward excellence.   To become a high producer, you need to channel your skills into strategies that drive your business forward and build visibility and client trust. Many agents find themselves in a cycle of steady but uninspiring performance, comfortable with being “good enough.” Yet, achieving greatness requires a shift, a commitment to mastering the key drivers of success in real estate, such as lead generation, client retention, and effective marketing.   Elevating from “good” to “great” isn’t as difficult as it seems; it starts with the right guidance, actionable steps, and the willingness to pursue excellence beyond the basics. With focus and determination, you can transform your skills into powerful tools for a thriving real estate career.   What’s one area of your business where you’d like to move from “good” to “great”? #realtor