Fluency - Digital Advertising Operating System

Eliminating overspend isn’t a pipe dream. With Fluency Budget Management it’s a reality - yes even if you are managing thousands of ads accounts. Enter Fluency Budget Management: an automated system bringing precision and control to your media budgets. ✅ Real-time optimizations maximize every dollar. ✅ Overspending? Fixed. ✅ Underspending? Solved. ✅ Manual tasks? Automated. Learn more at the link in comments! #BudgetManagement #Automation #PaidMedia 

Struggling to keep up with the chaos of multi-channel ad campaigns? You’re not alone. With 80% of ad strategists juggling three or more platforms, it’s no surprise capacity bottlenecks stall growth. The solution? Integrated data systems that unify workflows, leverage automation, and give teams the agility they need to manage campaigns across channels seamlessly. 👉 Publisher-native tools like PMax or Meta’s Dynamic Ads are helpful time-savers on individual channels. However, they don’t help your team save time when building multi-channel campaigns across platforms. 👉 Siloed data systems mean wasted hours duplicating routine tasks across platforms. It's impossible to manage multi-channel campaigns holistically and easily. By centralizing first- and third-party data from every publisher in one system, agencies can: ✅ Automate ad creation and delivery at scale. ✅ Optimize campaigns in real-time across platforms. ✅ Gain a cohesive, data-driven view of performance. As 2025 approaches, forward-thinking teams are embracing interoperable systems powered by AI and automation to stay ahead in the fast-evolving digital landscape. Read more: https://hubs.la/Q030B25K0 #AdTech #DigitalMarketing #AdvertisingTrends #Automation #2025Trends

“There are so many things that take two minutes, but when you multiply that by 400, that's your entire day." Like most agencies, Jared Drahonovsky's team at Johnson Group relied on traditional digital advertising tools to complete budgeting tasks. As their partnership with a key client expanded, these manual processes (including pacing on two channels) proved to be increasingly unsustainable. Luckily, Jared brought in budgeting automation to improve pacing workflows across nearly 2,000 multi-location campaigns. The team now spends 90% less time on pacing, making it possible to strategize more and stress less. Jared shares what life is like for him and his team with budgeting automation in this short video 👇

Manual processes are holding agencies back. Rising labor costs, shrinking budgets, and complex workflows make it harder than ever to stay efficient and deliver results. So, how can your agency stay ahead? According to Eric Mayhew, Chief Product Officer here at Fluency, now is the time to embrace AdOps automation. Here’s why: ✅ Reinforce your agency’s value: Automation frees your team from repetitive tasks, letting them focus on big-picture strategy. ✅ Scale smarter: Customize campaigns effectively with data-driven insights, AI tools, and bulk editing features. ✅ Maximize your team’s talent: Eliminate tedious tasks so your strategists can focus on moving the needle. ✅ Integrate all data sources, seamlessly: Synthesize data from multiple sources (both first-party and third-party) for instant performance insights, real-time optimizations, and one-click reporting. Early adopters of digital advertising thrived—and the same will be true for agencies that embrace automation now. ⚡ Don’t wait. Watch this short video to see how AdOps automation can future-proof your agency. #DigitalAdvertising #AdOps #Automation #AgencyGrowth

Tired of playing financial referee when your PPC budget gets blown? From tricky pacing issues like reconciling monthly client budgets with real-time publisher data, to bidding strategies that stretch budgets too far, there’s plenty that can go sideways. It doesn’t have to be this way. ❌ Here are 5 advanced budgeting strategies to simplify and supercharge your campaigns. ➡️ Dive into the full blog to learn more (linked in comments!) #PPC #DigitalMarketing #Automation #AdOptimization

What’s the key to lasting partnerships and great results in ad tech? At Fluency, we believe it's all about innovation and client-first solutions. And this winter, G2 agrees—naming us a category leader for performance and customer experience for the 6th straight quarter! 🏆 ❣️ “Best Relationship” in Paid Search Advertising 🤝 “Easiest To Do Business With” in Paid Search Advertising 🌟 "High Performer for Enterprise", Mid-Market, and Small Businesses in Paid Search Advertising 📱 "High Performer" in Mobile Advertising 🔥 "Momentum Leader" across multiple categories Huge thanks to our clients for your continued trust and feedback—your support drives everything we do! And to our team, your passion makes this success possible. As our VP of Client Services, Tomy Szczypiorski, says: “We challenge ourselves, day in and day out, to deliver a client experience that is unlike any other. Our sustained recognition on G2 offers us an immense source of pride in the work we do to ensure our clients are successful today, tomorrow, and in the future.”      Here’s to continuing to innovate and shape the future of ad tech—together! 🚀

Struggling with the complexity of multi-channel advertising? You’re not alone. 80% of ad strategists manage campaigns on 3+ platforms 📊 Managing campaigns across platforms can drain your team’s time and energy. And, unfortunately, the majority of AdTech tools aren't designed to solve the operational challenges that your team faces every day. That’s where a DAOS (Digital Advertising Operation System) comes in. 🚀 Here’s how a DAOS simplifies advertising: ✔️ Centralizes all ads, creatives, and data into one system ✔️ Automates cross-channel budget reallocation for better performance ✔️ Flags and fixes campaign issues in real time ✔️ Refines targeting with performance insights ✔️ Instantly generates AI-powered customer reports The results? Smarter campaigns, faster optimizations, and up to 90% less time spent on tasks like launching campaigns, budget pacing, and tracking performance. Learn more in the link in our comments! 

The future of digital advertising is all about speed. Audiences want relevance, clients demand results, and agencies need to keep up. But here's the challenge: traditional workflows and tools are slowing teams down. From long campaign launches to managing complex cross-channel platforms, delays are everywhere. 🤔 Did you know? 1 in 4 agencies need more than a week to launch a single campaign. 64% of ad strategists manage campaigns across multiple channels, with 80% juggling 3+ platforms. The solution? Automation. Automation empowers teams to: ✅ Build and launch dozens (or hundreds!) of campaigns in minutes. ✅ Streamline QA processes for error-free execution. ✅ Spend more time on strategy and creative work, not repetitive tasks. 💡 For example, Five Mile Marketing used automation to cut its campaign launch process down from 5-10 days to just a few minutes. As we move into 2025, agencies that adopt automation will not only keep up. They’ll set the pace. Check out the link in the comments to learn more. #DigitalAdvertising #AdAgencies #Automation #AdTrends2025 #Growth

Trying to optimize campaigns in the last few weeks of Q4? 😰 Imagine how much easier optimizing customer campaigns would be with insights like: 💡 “Campaign A is outperforming similar campaigns by 30% in ROAS. Do you want to move budget from underperforming campaigns to Campaign A?” 💡 “These keywords have a 25% higher conversion rate. We recommend adding these additional keywords your campaign…” 💡 “Here are some recommendations for reallocating this account’s budgets to improve pacing and avoid underspend. Click ‘Accept’ to make these changes.” Optimization truly is this easy with AI-identified insights and automation execution. 🥲 Working together, these tools help you reduce errors, improve performance across every channel, and get the most value out of every dollar. Check out the link in the comments for more time-saving automaton strategies for campaign success!

Look what showed up today! 🏆 Mark Wright unboxed our Amazon Technology Innovation Finalist Award at the office, and we’re loving how it looks on our shelf. 🎉 Being 1 of only 4 finalists globally is such an honor, and moments like these inspire us to keep pushing the boundaries of ad tech innovation. 🚀 Learn more about how we earned our spot here: https://lnkd.in/eU4H6rRE Big thanks to Amazon Ads and Amazon Ads Partners for the honor! #AdTech #Innovation #AmazonAds #AmazonAdsPartnerAwards