The problem with new year resolutions might not be just your willpower—it could be your brain chemistry, too. Neurotransmitters like dopamine and stress hormones like cortisol quietly shape your financial decisions, often pitting yourself against your goals. Natalie Campisi, senior staff writer at Forbes Advisor, spoke with five experts in neuroscience, psychology and financial behavior to uncover how these biochemical forces influence your wallet and how you can finally outsmart them to achieve your 2025 financial goals. Did you find this article helpful? Tell us about it in the comments below. ⬇️ #personalfinance #newyear #psychology #neuroscience #consumerfinance
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Forbes Advisor is a global platform dedicated to helping consumers make the best financial choices for their individual lives. We support your pursuit of success by making smart financial decisions simple, to help you get back to doing the things you care about most. We do this by helping turn your aspirations into reality. By arming you with trusted advice and guidance, you can make informed financial decisions you feel confident in and achieve your financial goals. Visit Forbes Advisor for unbiased personal finance advice, news and reviews, plus a comparison marketplace that helps you find the financial products that best fit your life and goals.
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Troy Young
Media executive, advisor, investor, operator. Former Global President Hearst Magazines.
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Startup CEO | Public Company Board Member | Insurance & Insurtech
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Writer and researcher
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Global Benefits Expert | International Citizens Insurance for Groups & Individuals Worldwide
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