Forelight.ai

Looking for a gift for the creative mind behind consumer insights? Show your appreciation for the independent researchers who drive innovation. From tech tools to personalized gifts, our guide offers thoughtful ideas to celebrate their contributions 🔗https://lnkd.in/eNwURVXB

You’re a market researcher. You have to deliver quality information within a small timeframe and tight budget. What do you need? Data. But data isn’t cheap. Market research takes time, organization, and a whole lot of $$$. Fortunately, with the AI-human mixed method, you can slash your costs and time in half. Just set up your questions, and our AI interviewer Leo will be able to conduct and analyze your interview. Not only that, but Leo can conduct 80 interviews in 72 hours, revolutionizing the speed and efficiency of market research as we know it. Read more here 👇 https://lnkd.in/efB-Zryv Or try it yourself 👇 https://lnkd.in/eRsfFRHF

#IIEX Miami was 🔥 Amel Mechalikh showcased how AI can scale qualitative research and elevate the qualitative researcher role by making it more strategic 💫

This comparison was eye opening. During Amel Mechalikh’s presentation at #IIEXLatam she compared a typical open ended text response to a verbal response given by a participant when interviewed by Forelight.ai’s conversational AI interviewer, Leo. Introducing voice allows for richer insights, and I think it’s high time researchers embrace mixing traditional survey design with new question types in this way. Forelight.ai also announced a new small business program during the conference that offers free use of the Forelight platform to small businesses and freelancers who qualify. Link in the comments. Bonus: Amel and her team are awesome. 😄

Conversational AI + In-depth-Interviews combo to scale and iterate on Qual' ? Don't miss the demo of Forelight.ai tomorrow at #IIEX Miami I'll be there the whole day, dm me if you're there! https://lnkd.in/ewC_hPRc

What makes an organization consider the Insights as a strategic partner ? --------------------------------------------------------------------------- A lot comes down to 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 organization and how the insights function is 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝. When 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐫𝐞 𝐜𝐞𝐧𝐭𝐫𝐚𝐥𝐢𝐳𝐞𝐝, they often have a seat at the strategic table, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐯𝐨𝐢𝐜𝐞𝐬 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐦𝐢𝐧𝐞𝐧𝐭 in decision-making. In contrast, when distributed across teams, the focus tends to shift more towards execution than strategy. This 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 setup can 𝐝𝐫𝐚𝐦𝐚𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐢𝐦𝐩𝐚𝐜𝐭 how companies leverage market research and the importance they place on the voice of customers. --------------------------------------------------------------------------- Evidence in the video below:

Event Recap 🎤📝 We are truly grateful to our guest speakers—Katrina Noelle, Ajantha Suriyanarayanan, and Deja J.—and to all the attendees of our recent event, "𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐖𝐡𝐞𝐫𝐞 𝐃𝐢𝐝 𝐖𝐞 𝐆𝐨 𝐖𝐫𝐨𝐧𝐠? which took place last week at Berkeley SkyDeck! The insightful discussions led by industry leaders, real-world case studies, and active participation during the Q&A and networking sessions made the event a success! Here are the 3 key learning of this session: 1. 𝐀𝐈 𝐚𝐮𝐠𝐦𝐞𝐧𝐭𝐬, 𝐧𝐨𝐭 𝐫𝐞𝐩𝐥𝐚𝐜𝐞𝐬, 𝐡𝐮𝐦𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: AI aids decision-making but needs human interpretation to ensure accuracy. 2. 𝐃𝐚𝐭𝐚 𝐑𝐞𝐥𝐢𝐚𝐧𝐜𝐞 𝐯𝐬 𝐁𝐮𝐝𝐠𝐞𝐭 𝐂𝐮𝐭𝐬: Despite a reliance on data, companies often reduce their insights teams during budget cuts, showing the difficulty of balancing financial concerns with data-driven strategies. 3. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬' 𝐕𝐚𝐥𝐮𝐞: As companies become more data-dependent, insights professionals must clearly articulate their crucial role in decision-making to avoid being undervalued during budget constraints. These constructive dialogues and collaborative efforts will help shape a more resilient future for the #insights industry. Thank you all for your valuable contributions, and stay tuned for future 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬-𝐫𝐞𝐥𝐚𝐭𝐞𝐝 events!

We are excited to announce that Forelight.ai will be a part of IIEX Latin America 2024 taking place in Miami, Florida where we will showcase a tech demo. Block your calendar for September 25-26 to gain exclusive insights into the LATAM market, engage with international thought leaders, and experience first-hand the cutting-edge tools that are reshaping the industry. Don't miss out on our tech demo, register now! → https://hubs.ly/Q02NdNk70 Thank you Greenbook for the mention! #IIEX #Latam #consumer_insights

🚀 Attention Market Research Agencies & Freelancers! 🚀 At Forelight, we understand the unique challenges faced by small market research agencies and freelancers. That’s why we’re excited to launch our Small Businesses Program – designed to empower you with AI-driven tools to analyze qualitative data swiftly and accurately, at no cost! Whether you’re conducting focus groups, interviews, or handling complex qualitative data, our AI companion can help you extract valuable insights in minutes. 🎯 What’s in it for you? • Speed & Precision: Analyze your qualitative data with lightning speed. • Free access: Enjoy these powerful tools for free, designed specifically for small businesses in the market research industry. 👉 Ready to enhance your research capabilities? Scan the QR code or click the link to apply for our Small Businesses Program today! https://lnkd.in/gQt8u8Py #MarketResearch #Freelancers #SmallBusiness #AI #DataInsights #ForelightAI