Havas Formula

Join us in congratulating Alison Flood for being promoted to associate vice president! 🙌 In Flood's 9.5-year tenure at the agency, she has been at the forefront of Havas Formula’s B2B growth, leading the agency’s most technical clients. Her experience and unmatched media strategy spans complex industries including fleet telematics, automotive, semiconductor, AI, enterprise network technology—and much more. Flood is as passionate about personalized team leadership as she is about exceeding expectations for some of the agency’s largest and most tenured client partners. In her new role, she will continue to shape and lead client programs, mentor her team, and support new business opportunities.

Last week, Ashlyn Kloda and Sonia Prandei from our Lifestyle team attended Pepcom in New York City, on behalf of our client Schlage Locks. This media showcase event is a wonderful way to foster productive relationships with the media, and Ashlyn and Sonia were thrilled to represent Schlage: “Pepcom is truly one of our favorite events of the year! It’s a special opportunity to not only strengthen relationships with media friendlies but also meet new faces on behalf of Schlage. There’s something so rewarding about finally connecting in person with the incredible people we’ve been emailing and collaborating with all year – it really helps bring Schlage’s story to life in a way that feels authentic and meaningful!”

Our CEO Tara Reid was recently featured on the PRWeek podcast, where she discussed all things Havas Formula and recent industry news. Listen at the link below! https://lnkd.in/eQgceeKG

We’re so excited to announce that Havas Formula is featured on PRNEWS’ 2025 Agency Elite Top 100 list - the industry’s most respected roster of PR agency partners. It is an honor to be recognized for our innovation, dedication, and impactful work in the industry. 🤩

We were recently engaged to drive expanded awareness of Serengeti Eyewear, an American premium luxury eyewear brand! The media relations-focused program will celebrate Serengeti’s innovation, quality craftsmanship, timeless design and cutting-edge lens. To kick off the program, the agency announced the brand’s return to Vision Expo West in Las Vegas, unveiling Serengeti’s 2025 Sun collection to the marketplace and demonstrating Bollé’s renewed investment in the brand’s coastal American heritage.  "We are proud to partner with the Havas team to spotlight our passion for creating premium eyewear that honors the rich heritage of this iconic brand to new audiences," commented Diego De Castro, global brand director for Serengeti.

Run, Jen, run! 🏃♀️This weekend, our very own Jennifer A. Miller will be running the New York City Marathon 🥳, AND she was just featured in a PRWeek article. Check out the article below - we’ll be cheering from the sidelines on Sunday! https://lnkd.in/eZAqyTab

Happy Halloween! 🎃👻 Our NYC office had some spooky fun this week!

Kaitlyn (Garcia) Trevisan has been elevated to senior director. 🙌 For the better part of seven years, Trevisan has led and grown the agency’s portfolio of notable B2B public relations programs, including RE/MAX, Festool, Meritage Homes, and Shure. Trevisan's keen ability to problem-solve under pressure, distill down technical information, and help manage and mentor a growing team of PR practitioners were catalysts for her much deserved promotion. In her new position, Trevisan will continue to lead various PR workstreams, play a role in team management and help with new business opportunities.

To capture excitement and create intrigue for Sony's new series, Dark Matter, Havas Street created an immersive experience to bring the show’s most significant iconography to life. The 4D immersive three-day experience held at Westfield Century City mimicked the multi-verse exploration Joel Edgerton, Jennifer Connelly and Alice Braga take on in the series. Guests selected colored vials that dictated which world they would experience. Each guest was immersed in his or her own unique Dark Matter journey. After entering the Box’s main chamber, an infinite corridor of doors and possibilities, guests are given a glimpse into some of the paths not chosen before entering their final destination. The experience used actual soundtracks and audio files, as well as VFX straight from the show. The installation commenced with a VIP/media event with the show’s creator, studio executives, and crew.

Despite not being an official sponsor of the 2024 Paris Olympics, Progressive Insurance strategically inserted itself within the cultural conversation by helping folks avoid the pitfalls of “Parentamorphosis” in its new “Un-become Your Parents In Paris” campaign. Havas Formula, in collaboration with Arnold, executed a multifaceted earned media approach. This included using the creative campaign assets as editorial hooks, to not only target advertising trades and business publications, but also to engage consumers with summer travel themes. The strategy featured a premium media mailer, national consumer hotline with travel tips from Dr. Rick, a proprietary survey, and traditional earned outreach. This scrappy approach successfully increased Progressive’s share of voice and relevance during a cultural phenomenon, resulting in significant coverage including exposure in Fast Company, Travel & Leisure, TimeOut, AdWeek, and more.