Found&Chosen

Why do we focus on Account-Based Marketing (ABM) and Salesforce Architecture? Because together, they bridge the gap between marketing, sales, and customer success, creating a seamless journey from prospecting to retention. We’ve managed 49 different ABM programs and saw the chaos of duct-tape CRM fixes firsthand. That’s why we built Salesforce Architecture programs to ensure your CRM becomes a single source of truth, driving sustainable growth and scalable success. https://lnkd.in/ecaVrRzC #ABMStrategy #CRMStrategy #SalesforceArchitecture #ABM #CustomerSuccess #MarketingAndSalesAlignment #GrowthStrategies #AccountBasedMarketing #SalesforceArchitecture

Is your Account-Based Marketing (ABM) program ready to thrive in 2025? 🚀 Join Emma Monro Harris, Lindsey Light, Paola Piccinno, and Bryant Goodall on January 23, 2025, at 12:30 PM PST, as they dive into how to operationalize ABM with a focus on frameworks, actionable milestones, and proactive solutions. What to Expect: ✅ Framework-based insights to structure your ABM strategy ✅ Crawl, walk, run milestones with real-world examples ✅ Common sticking points and how to get ahead of them Don’t miss this insightful discussion to future-proof your ABM efforts and drive measurable results! #ABM #ABMStrategy #ABMProgram #MarketingStrategy #B2BMarketing #LinkedInLive #ABMLeaders

Spending more on media without strategy? That’s a mistake. Account-Based Marketing (ABM) lets you allocate budgets where it matters - focused on the accounts you want to do business with, not just those consuming your budget. Precision beats ‘spray and pray’ every time. https://lnkd.in/g9v7WPfn #abm #accountbasedmarketing #sales #salespipeline #salesandmarketing #b2bsales #marketingstrategy 

Success isn't built overnight, and neither are meaningful partnerships. Our squad leader Lindsey Light highlights the importance of aligning expectations to build sustainable growth, not chasing quick wins that lead to failure. https://lnkd.in/g9v7WPfn #AccountBasedMarketing #SalesSuccess #ABM #SalesAlignment #MarketingStrategy #ABMImpact #SalesGrowth #BusinessGrowth

'Spray and pray' is out. Precision is in. Found&Chosen's Squad Leader Bryant Goodall shares the critical question every marketer should ask: 'When do you want the money returned?' Aligning spend with leadership timelines ensures impactful outcomes, stronger collaboration, and a clear path to achieving business goals. https://lnkd.in/g9v7WPfn #ABMStrategy #MarketingStrategy #ABM #MarketingEfficiency #Leadership #Sales

Inbound, Outbound, and Nearbound strategies: The trio driving revenue, not just leads. https://lnkd.in/eFhFxR92 #ABM #RevenueGrowth #SalesAlignment #AccountBasedMarketing #Nearbound

Sales teams demanding Account-Based Marketing (ABM)? It’s not as rare as you’d think. Our Squad Leader, Paola Piccinno shares how one ABM program in Singapore turned skeptics into believers and sparked demand across regions like the Middle East and Japan. https://lnkd.in/g9v7WPfn #AccountBasedMarketing #SalesSuccess #ABM #SalesAlignment #MarketingStrategy #ABMImpact #SalesGrowth #BusinessGrowth

‘You’re wasting your budget’: Found&Chosen Squad Leader Paola Piccinno’s reaction to spray-and-pray approaches is a wake-up call. Pause, align with the right people, and focus on strategy before jumping into tactics. https://lnkd.in/g9v7WPfn #ABMStrategy #MarketingStrategy #ABM #AccountBasedMarketing #MarketingEfficiency #Leadership #Sales

From spray-and-pray to precision targeting: Our Squad Leader Bryant Goodall shares how Account-Based Marketing (ABM) transformed his approach to sales and marketing. Personalization + technology = better quality leads and improved bottom lines. https://lnkd.in/g9v7WPfn #TeamAlignment #ABMStrategy #AccountBasedMarketing #ABM #SalesLeadership #Marketing

Cold opportunities don’t have to stay that way. With Account-Based Marketing (ABM), you can reignite stalled deals, align with marketing, and close the year strong. Let’s turn that cold lead into a hot one for Q1! https://lnkd.in/dyphd9qd #abm #accountbasedmarketing #sales #salespipeline #salesandmarketing #b2bsales #marketingstrategy