Fractional Law Firm CMO

Happy Thanksgiving from the FLFCMO team! We're grateful for the growth we’ve shared with our clients, colleagues and friends, and for the opportunities ahead. Wishing you a joyful and restful holiday season.

Really powerful 💚

What can happen when you go with your gut? Career magic! EJ Stern, MA, CPC decided to embark on an entrepreneurship journey almost two years ago to start Fractional Law Firm CMO. When working in big law wasn't fulfilling her, her new venture allowed her to focus on small to mid-sized firms and feel gratification helping coach them on business development. Dive into her journey on "Walk On Podcast Episode 10: EJ Stern" wherever you get your podcasts! #CareerJourney #Leadership #Passion #Purpose #LawFirmMarketing

Is your law firm ready to scale but not sure how to handle the marketing side? That’s when it might be time to consider a Fractional CMO. If you're not ready for a full-time marketing hire, but need expert guidance to grow your brand, boost client acquisition, or refine your marketing strategy, a Fractional CMO could be the perfect fit. We bring the experience without the overhead, allowing you to focus on what you do best—practicing law.

We regularly get asked whether a loss leader strategy pays off in the long run. Our answer is unequivocally... no 🫣 You're digging a hole you can never get out of, because each hour billed is money lost. Why not use the same effort and energy to get a client who truly values you?

22 law firm and lawyer social media post ideas for every weekday in December ⤵️ 1. Host a Q&A: What questions should clients ask their lawyers before year-end? 2. Legal myths debunked: Insert a common myth in your practice area(s) and the truth 3. Provide attorney thought leadership on a recent article affecting your industry 4. Celebrate International Volunteer Day on 12/5 by highlighting your firm's pro bono and charitable work 5. Share a video highlighting an attorney: “5 things I don’t do as a [practice area] attorney with [X] years of experience” 6. Create a year-end legal checklist for clients in your practice area(s) 7. Highlight a recent case or client win 8. Ask your team to share the best piece of advice they’ve received and create a carousel of their responses 9. Pull a client testimonial from your Google Business reviews 10. Share how your firm’s approach has evolved over time 11. Outline common legal mistakes clients may make during the holiday season related to your practice area(s) 12. Share three key takeaways from a recent case or deal 13. Take us behind the scenes by sharing how your firm’s process is different from others 14. Highlight your firm's culture with photos from your holiday event(s) 15. Create an educational carousel that repurposes your website content 16. Start a series that analyzes the pros and cons of a hypothetical scenario that relates to your practice area(s) 17. Feature any upcoming event sponsorships and tag the organizations 18. Celebrate the holiday season! 19. Inform clients of upcoming legal requirements coming in 2025 related to your practice area(s) 20. Provide a year-in-review of 2024 firm wins and stats 21. Identify trends you may see in your industry in the new year 22. Now take a break for the holidays! No one will miss your LinkedIn post today, we promise 🙂

The social media reporting jargon is real. What really matters, and what's just a vanity metric? Here are the things we pay attention to for our clients so we can identify which content resonates, how visible the brand is, and how effectively social media is driving your business development goals. You might notice that something is missing from this list: followers. While your follower count feels like something tangible to strive for, it's actually not as indicative of performance in today's social media landscape. Algorithms and advanced search functionality mean it's easier than ever for people to discover the content that applies to their interests. *Valuable* content is king, and it will get shown to people regardless of whether they're following you.

Follow along on a day in the life with Amanda George, our Director of Business Development, as she attended the LMA Northeast Region New York General Counsel Forum yesterday!

Here’s EJ Stern, MA, CPC's #1 piece of advice she gives to her business development coaching clients who want to know how to grow their book of business 💡

In law firm business development, the grass isn’t greener on the other side; it’s greener where you water it. 🌱 Business development doesn't happen overnight. Converting a contact to a client can take anywhere from 3 months to 10 years. Yes, this requires a lot of patience. But consistent nurturing through relationship-building, strategic outreach, and valuable content is what will set you apart. Buckle up for the long game—we promise it will be worth it in the end!