Mission Driven Branding & Marketing Strategy Leader: Customer Obsessed, Creatively-Minded, Results-Oriented.
The article, Why Simple Is Smart is a good reminder of the art of focusing on what can be understood. One of my tenets is simplicity – especially when writing. Having a natural bent for being wordy, it takes much discipline for me to get there. My guides are, could a kid understand this? and a visualization of Brancusi‘s sculpture Bird in Space. At the end of the day, I want to write something people will be engaged by, disagree with, or care about. Otherwise, it’s hollow. https://lnkd.in/g7Fq6sMc