FrameWorks Institute

FrameWorks Institute

Research Services

Washington, DC 9,960 followers

We conduct and share original communications research to help reframe social issues. Proud recipient of MacArthur Award

About us

The FrameWorks Institute's mission is to advance the nonprofit sector's communications capacity by conducting and translating empirical research on framing the public discourse about a variety of social problems – from health equity to criminal justice to early childhood development to climate change. Our approach is unique in that we focus on both research and application. Our research team studies public thinking on different social issues and conducts original empirical research on frame effects. Our strategy team translates those research findings and turns them into engaging learning experiences and compelling communications products so partners can build their framing capacity and immediately apply our recommendations to their own work. We are committed to collaboratively shifting the way we collectively make sense of and communicate about different social issues in our society. We aim to support advocates' efforts to advance culture and social change through policy change.

Industry
Research Services
Company size
11-50 employees
Headquarters
Washington, DC
Type
Nonprofit
Founded
1999
Specialties
Communications, Research, Framing, Strategic Frame Analysis, Strategy, Training, and Capacity Building

Locations

Employees at FrameWorks Institute

Updates

  • Following the Supreme Court hearing on gender-affirming care this week, here’s a reminder to help you navigate conversations about trans youth. Research clearly shows that support and acceptance from parents, using young people’s chosen names, enacting inclusive policies and practices at schools and in the community, and providing gender-affirming medical care all support the physical health and wellbeing of trans youth. Moreover, supporting their wellbeing today helps them become happier, healthier adults who can contribute to their communities and well into the future. Combating anti-transgender laws and policies means harnessing the facts about adolescent development to inform how we talk about it. For more framing guidance, produced in partnership with UCLA Center for the Developing Adolescent, click here: https://lnkd.in/eRXnW72f This guidance was shared in 2022 and is just as relevant today.

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  • As we mark our 25th year, we’re launching our brand new website! The site, built in collaboration with our longtime partners at Constructive, was designed to make it easier for you to find what you’re looking for—whether that be resources, opportunities to connect, or general information on the science of framing. On the new site you’ll find:  -Framing Fundamentals: Learn about why framing matters—and check out the interactive before-and-after tool to see the difference strategic framing can make. -Essential Resources: Go back to—or start with—the essentials of framing. You can find our go-to resources on everything from metaphors to mindsets. -Common Questions: What are cultural mindsets? What’s the difference between framing and messaging? We’ve compiled answers to some of the most common (and important!) questions we’re asked. -Impact Stories: Check out real-world examples of what effective framing has accomplished in practice over the past 25 years—from bringing policy attention to the issue of ageism, to building better understandings of the effects of toxic stress on developing brains. -Partner with Us: We invite you to explore how we collaborate with our partners to tackle a wide range of communications challenges. We hope this new site makes it all the easier for you to find what you need to lead more productive public conversations on issues that matter! Visit us: https://lnkd.in/dd_MHDg

  • Don't forget to join us this Thursday at 1pm ET! REGISTER HERE: https://lnkd.in/ewJf3gKU

    View organization page for FrameWorks Institute, graphic

    9,960 followers

    Join us on Thursday, December 5th at 1pm ET for a webinar hosted by Dr. Julie Sweetland and moderated by Dr. Sheri Johnson that will help explain why purveyors of public health myths and misrepresentations have gained traction in American culture—and which tested framing strategies can effectively push back. For public health researchers, practitioners, and advocates, it’s hard to know how to react to this moment. Skepticism of science is front and center, and many health policy ideas being discussed seem to be rooted in fear, not facts. Those of us who support public health have important, urgent work to do in crafting effective responses.  The discussion will explore: -the public mindsets that leave people vulnerable to misinformation about fluoride, vaccination, food additives, and more; -communications traps that leave voices for public health more vulnerable to politicized attacks and erosion of trust; and -the most important framing strategies for dampening disinformation, reducing polarization, rebuilding trust, and elevating science. REGISTER HERE: https://lnkd.in/exZDft62

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  • As we navigate the many looming challenges in our world—climate change, health disparities, and more—it can be tempting to frame issues as a ‘crisis.’ But research shows that crisis framing typically only serves to fuel anxiety rather than sparking meaningful action. Read The New York Times article, featuring insights from FrameWorks’ CEO, Nathaniel Kendall-Taylor, and other experts on the effects of crisis framing—and why pushing fatalism does not work: https://lnkd.in/dZxBuJVf

    Our work at the FrameWorks Institute aims to uncover how people think about a range of social issues and how our communicate can shape these understandings. I’ve been thinking a lot lately about how framing affects the world of public health. I had the chance to talk about this with Jeneen Interlandi at The New York Times as part of her reporting on what she describes as the United States’ “epoch of crisis.” Here are some of what I see as the top insights from her piece: 1. This framing – crisis here! crisis there! crisis everywhere! – shapes how people see problems and what they do in response. It triggers a sense of fatalism, a mindset that assumes problems are too large to fix or too deep to do anything about. But FrameWorks research — in-depth, years of ongoing assessment and analysis— reveals that we can flip fatalism on its head and inspire action by highlighting solutions and explaining how they work and what they do. 2. As Dr. Joshua Sharfstein of the Johns Hopkins Bloomberg School of Public Health tells Interlandi, tangible solutions are key to inspiring reforms. “Do you have a story to tell that will inspire urgency? A workable solution? The data to make your case? If you don’t, hitting the panic button isn’t likely to help much.” I love that! 3. At the same time, data alone do not move people to act. Some of our most pressing challenges are not considered urgent—no matter what the data say—and therefore do not get addressed at a scale that matches their gravity and severity. Interlandi points out that for instance, “Even a deadly disease is a crisis only when we treat it like one. If that’s difficult to believe, keep in mind that heart disease has killed nearly 100 million people in the time it took Covid to claim seven million or so.” 4. How we frame an issue matters. If we label people as “others” we are less willing to devote resources to solutions that address problems. If we only talk about the enormity of the problem, fatalism sets in, and people tune out and lose hope. To be effective, people need to believe that, “change is not only desirable but also eminently possible.” 5. Interlandi points out that invoking the word “crisis” has delivered some durable public health wins, but also some moments of misdirection or nativism, “Crisis gave us the F.D.A., the C.D.C. and the Environmental Protection Agency. But it also led to racist and ineffective quarantines. It gave rise to vaccine hesitancy.” 6. Interlandi wraps it up by cautioning against too much anxiety-hyping by pointing out, “when everything is a crisis, nothing can be; and that while crisis itself can be a powerful tool, it works best when used wisely.” At FrameWorks, we’re trying to have more of these framing conversations with those who need strong messaging to fight headwinds in 2025...and shape the future of our discourse and culture. What sort of framing conversations would you find helpful right now? Send me your suggestions in the comments.

  • When it comes to combatting misinformation surrounding science, rather than trying to persuade, focusing on clear, explanatory communication can bring more productive mindsets about science into the foreground. Explaining how science works—such as using metaphors to describe complex issues—can change people's understanding and attitudes. #OnFrameFriday

  • FrameWorks Institute reposted this

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    The Hairpin team, alongside our FrameWorks Institute partners, were honored to work with and learn from some incredible Conrad N. Hilton Foundation grantees in New Orleans! Together, we talked about framing and messaging why we must help plug young people into the supports and resources they need (#OpportunityYouth). Thank you for spending the day getting creative with us! (Reconcile New Orleans (Café Reconcile), A Better Balance, Beloved Community, Center for Employment Opportunities, Delgado Community College, Invest in Louisiana, Lede New Orleans, New Orleans Career Center, New Orleans Youth Alliance, Youth Empowerment Project (YEP), Operation Restoration and more!)

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  • Join us on Thursday, December 5th at 1pm ET for a webinar hosted by Dr. Julie Sweetland and moderated by Dr. Sheri Johnson that will help explain why purveyors of public health myths and misrepresentations have gained traction in American culture—and which tested framing strategies can effectively push back. For public health researchers, practitioners, and advocates, it’s hard to know how to react to this moment. Skepticism of science is front and center, and many health policy ideas being discussed seem to be rooted in fear, not facts. Those of us who support public health have important, urgent work to do in crafting effective responses.  The discussion will explore: -the public mindsets that leave people vulnerable to misinformation about fluoride, vaccination, food additives, and more; -communications traps that leave voices for public health more vulnerable to politicized attacks and erosion of trust; and -the most important framing strategies for dampening disinformation, reducing polarization, rebuilding trust, and elevating science. REGISTER HERE: https://lnkd.in/exZDft62

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  • Our friends at National Skills Coalition are hiring! They're currently looking for a Chief Development Officer (CDO) who will serve as a key executive leader responsible for driving organizational growth and aligning development strategies with NSC's long-term objectives. To learn more and apply:

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Funding

FrameWorks Institute 1 total round

Last Round

Grant

US$ 30.0K

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