Freakonomics

Freakonomics

Online Audio and Video Media

New York, New York 94,778 followers

The Hidden Side of Everything.

About us

It began when New York journalist and author Stephen J. Dubner went to Chicago to write about award-winning economist Steven D. Levitt for The New York Times Magazine. Dubner had been reluctant to take the assignment (he was in the middle of writing a book about the psychology of money). Levitt was reluctant to be shadowed by a journalist (but his mother loved the Times Magazine, so he gave in). The article came out, and led to an unexpected partnership. Levitt and Dubner wrote Freakonomics, a book about cheating teachers, bizarre baby names, self-dealing Realtors, and crack-selling mama’s boys. They figured it would sell about 80 copies. Instead, it took up long-term residency on the Times best-seller list, and went on to sell more than 4 million copies in 35 languages. Then they wrote SuperFreakonomics. It also became a worldwide best-seller. A lot of other stuff happened, too. A blog. A documentary film. Jon Stewart and Beauty and the Geek! Lectures. A pair of pants. A radio show. Not bad for a partnership born of such profound reluctance.

Industry
Online Audio and Video Media
Company size
2-10 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2005

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