Freestar

Join Freestar on December 4th at 9 am PST, 12 pm EST for an exclusive look ahead with our industry experts. This final webinar of the year, Publisher Predictions for 2025, will feature an industry update from our CEO, Kurt Donnell, insights into demand-side trends from CRO Heather Carver, and predictions for traffic and content strategy from VP of Audience Strategy Lindsay Valdez. Plus, VP of Product Jamie Murphy will share a high-level overview of Freestar’s product roadmap. Don’t miss this chance to get ahead on what’s in store for 2025! ➡ ➡ REGISTER HERE: https://lnkd.in/gfen4ih6 #publisher #publisherfirst #predictions #2025predictions #adtechpredictions #roadmap #newyear #2025adtechpredictions #demand #revenue #monetization #privacy #firstpartydata #traffic #spo #data

💻 Missed our latest Publisher Predictions Webinar? No worries! We’ve rounded up the top 5 takeaways to help publishers thrive in the evolving adtech landscape. 📌 Smarter Traffic Strategies with Identity Graphs 📌 Mobile-First Video Monetization to maximize reach 📌 Diversified Monetization through curated inventory 📌 AI/ML Insights for real-time audience understanding 📌 SSP Consolidation and its impact on strategy Catch Up Now! 👉 Read the blog for key insights and watch the full webinar here: https://lnkd.in/gNyZNRFk

At Freestar, our team is fully remote, but doesn’t feel distant because our sense of connection and collaboration is stronger than ever. We leverage cutting-edge tools and communication practices to stay in sync, support each other, and drive results. We value building meaningful relationships, and while our work happens all over the world, we come together in person when we can to strengthen bonds and align on our shared vision. Our teams in Canada and India recently gathered together to celebrate another dynamic and successful year in AdTech.    We’re looking forward to more events in the future!

What’s Next for Publishers in 2025? Read more in our latest blog, and don’t miss your last chance to register for the webinar tomorrow! In Part 2 of our Publisher Predictions, we cover: > AI transforming content and ad optimization > Granular audience segmentation driving higher CPMs > Video innovation leading the way with CTV and interactive ads Freestar’s solutions help publishers stay ahead, maximizing revenue opportunities in a rapidly evolving landscape. Read more here: https://lnkd.in/gSjnUv_s Join us tomorrow for our live webinar to learn more! 🗓️ December 4th, 2024 Register here: https://lnkd.in/gfen4ih6

🚨 Publishers, are you ready for 2025? 🚨 Our latest blog, Publisher Predictions for 2025: Part 1, dives into the transformative trends shaping the adtech industry, from privacy-first strategies and SSO solutions to advanced header bidding wrappers. These shifts aren’t just trends—they're essential strategies for thriving in a rapidly evolving ecosystem. Read more here: https://lnkd.in/ghtAVYHh Don’t miss out! Dive deeper into these predictions and more by joining our webinar next week: Publisher Predictions for 2025. 📅 When: December 4th, 9am PST | 12pm EST 🔗 Register here: https://lnkd.in/gfen4ih6

As we reflect on gratitude this Thanksgiving week, we’re reminded of how important it is to celebrate the incredible contributions of our team members. One of the ways Freestar does this is by encouraging peer recognition for a job well done. Publicly acknowledging colleagues—whether it’s giving them a shoutout in the recognition channel on Slack or nominating them for a Taking Care of Business (TCB) award—goes a long way in maintaining the positive and collaborative culture we’ve cultivated at Freestar. This approach helps strengthen working relationships, keeps us aligned with our core values as we evolve, drives excellence, reinforces clear communication, and celebrates wins in a regular and meaningful way. We’d love to hear from YOU in the comments—what employee recognition strategies have you seen done well by a current or previous employer?

📢 Why Publisher Quality Matters: A Key to Higher Revenue At Freestar, we believe that publisher quality isn’t just important—it’s everything. High-quality publishers deliver better user experiences, attract engaged audiences, and achieve stronger ad performance, all of which lead to increased revenue. In our latest blog by VP, Audience Strategy, Lindsay Valdez, we dive into why publisher quality is essential, exploring topics like: - Building audience trust for better engagement - Ad viewability and premium advertiser opportunities - Ensuring brand safety and long-term partnerships Discover how Freestar is setting the bar for quality standards and helping publishers maximize their potential. 👉 Read the full blog here and see how quality can transform your monetization strategy: https://lnkd.in/gDfz7TFF

📚 At Freestar, our team is committed to continual growth and improvement. 📚 Our team members are adaptable, agile, and driven. We believe that by striving for continuous improvement, we can achieve massive growth from seemingly tiny, but consistent gains.    One of the ways we put this principle into practice is by hosting a regular book club for our entire team. It may seem like a small thing– offering a book club; but the outcome is bigger than just reading a good book– it’s an opportunity for our remote team members to connect and engage with one another, and to feel supported on their “tiny gains” journey to continuous growth.   Past Freestar Book Club Selections have included: Atomic Habits, Turn the Ship Around, Start with Why, Radical Candor, etc. Most recently, our team met to discuss The Art of the Pitch, by Peter Coughter.    Here is what a few of our team members had to say about the impact the Freestar Book Club has had on them…   After diving into Atomic Habits on my own, I quickly realized I’d love to lead a book club on it. The feedback afterward was amazing - one of our employees (Amanda Lindsay Shearouse) shared: I hope you all enjoyed the book as much as me. So many good takeaways. My fave quote was "Complaining about not achieving success despite working hard is like complaining about an ice cube not melting when you heated it from twenty-five to thirty-one degrees. Your work was not wasted; it is just being stored. All the action happens at thirty-two degrees." This really resonated with me. Looking forward to the next meeting!  – April Wilson Post by Megan Harrison, Manager, People Ops

Exciting news! On December 4th, Dominique Meara, VP of Onboarding at Freestar, will be speaking at AI At Work – How AI is Shaping the Future of Advertising and Workplace Efficiency! Hosted by The Women in Programmatic Network and sponsored by Cognitiv, this event brings together top industry experts from Cognitiv, Qortex, Automattic, and Raptive to discuss AI’s transformative impact on advertising and workplace productivity. You don't want to miss it! Sign up here: https://lnkd.in/gSYXY4aF

🚀 Volume 3 of our LinkedIn newsletter is here! In this issue, we’re sharing our top insights and tools to help publishers excel in 2025. Get a sneak peek at our upcoming "Publisher Predictions for 2025" webinar with insights from Freestar’s CEO and other industry experts, dive into our advancements in header bidding technology, and discover how in-content ads are driving major revenue growth. Plus, a key GDPR update every ad tech professional needs to know!