G2

AI has already changed the game — now it’s your turn to level up. Save your seat for 💫 Reach 2024 💫 coming December 10th & get ready to learn exactly how to thrive in an AI-first world. RSVP ➡️ https://bit.ly/3BFogDa Speaker lineup & agenda dropping soon! #G2Reach24

Feeling thankful? So are we—because the November Touch Base just dropped! 🍂 We’re especially thankful for YOU, our incredible community & our 20k Touch Base subscribers (yes, quite the milestone if we do say so ourselves) 🎉. Serve yourself 🥧👇

What’s the secret sauce for leading in the AI era? 🤔 At Reach 2024, we’re cracking open the leader’s playbook in our panel moderated by Jason M. Lemkin, CEO & Founder of SaaStr. The powerhouse panel will feature: 💡Canva's Rob Giglio 💡1mind's Amanda Kahlow 💡Qualified's Kraig Swensrud 📅 Your front-row seat is just a click away. Link below! #G2Reach24 #AILeadership

👋 Meet our November #EmployeeSpotlight: Srinath Srinivasan 👋 Srinath is a SMB Account Executive based in Bangalore 🇮🇳 who has been with G2 for 3 years! ⭐ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I joined G2 in November 2021 as a Strategic Outreach Specialist, drawn by the opportunity to work with a platform that empowers businesses to make informed software decisions. G2’s commitment to helping organizations build trust with their buyers resonated with me, and I was eager to contribute to its mission. ⭐ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? Watching G2 transform businesses’ go-to-market strategies feels a bit like being a backstage magician. Whether building trusted brands, speeding up sales, or delivering ROI fireworks, knowing I helped pull the strings to make it happen? That’s the real magic. 🪄✨ ⭐ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Supportive. Dynamic. Growth-focused. 🚀 ⭐ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? One of my most significant accomplishments at G2 is achieving 212% of my quota in Q1 of my current role as an Account Executive. Also, smashing targets as a BDR and being nominated for the President's Club? That’s the cherry on top 🍒.  It’s proof that when you mix hustle, grit, and G2’s supportive culture, you’re set for success.   ⭐ 𝗪𝗵𝗮𝘁’𝘀 𝟭 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? Take the leap, and don’t be afraid to try all the things. Embrace change, chase new skills, and don’t shy away from challenges. (Pro tip: Sprinkle in a sense of humor—it’s a great travel companion on your career journey.) Remember, the biggest growth happens outside your comfort zone.

Meet Yukta Rustagi, our DEI Champion for FY25 H1! 🎉 Yukta’s tireless efforts, even across time zones, show her unwavering commitment to diversity, equity, & inclusion at G2. From mental health advocacy to ERG leadership, she proves that true impact knows no boundaries. 💪 Congratulations, Yukta — this honor is so well-deserved! 👏

🎧 Big moves are happening in Audio Editing! Here are the top 3 market movers shaking up the category on G2: 🎤 HeyGen 🎬 Riverside.fm 🎛️ Descript Curious about the data behind their rise? 📊 Check out this month's Market Movers blog from Noor Hamouda to see why these products are making waves in the industry. Link below! #audioediting #SaaSTrends

Our own Tim Sanders is giving us a sneak peek at what he’ll be covering at #G2Reach24! 👀 Big ideas, practical insights, & a speaker lineup that’s hard to beat—Reach 2024 isn’t an event you won’t want to miss. 🗓️ Mark your calendar for December 10th. 🔗 below to snag your free seat. See you there!

Headed to the B2B Marketing Expo at ExCeL London next week? 🇬🇧 🎯 Stop by Centre Stage on the 27th to catch our Research Principal, Victoria E. Blackwell, as she explores AI's transformative impact on marketing blueprints. 🎯 Find us at booth J82 to chat about turning customer voice into an efficient revenue engine. Links in the comments to book time with us & RSVP!

At Reach 2024, marketing pros Scott Brinker, Kelly Hopping, & Jen Niedel are spilling the secrets behind award-winning GTM stacks. RSVP today & get ready to discover: 🛠️ How top marketers structure their stacks 🤖 Where #AI fits into the mix 🏆 Tips from Stackie Award winners Link below! #G2Reach24

Every review is a chance to build trust, prevent churn, & drive growth. ✅ But only if you act on them in the right way. Learn how in our latest blog – link below!