Admiral: The Visitor Relationship Management Company

Excited to share that Admiral has raised $19M in new funding led by Harbert Growth Partners. This investment is a testament to our mission of protecting the free Internet, one publisher at a time. With this support, we'll continue to innovate and provide publishers with the visitor growth tools they need to build sustainable businesses in an ever-evolving digital world. Thank you to everyone who has supported us on this journey!

Dark traffic isn’t new—it’s just another piece of the puzzle for publishers working to understand their audience. By shedding light on these hidden visitors, publishers can turn blind spots into opportunities for stronger relationships and smarter strategies.

Turning readers into loyal subscribers takes more than great content—it takes a smart, tailored journey. Admiral’s Journey System helps publishers create personalized paths that guide visitors from their first click to lasting loyalty and engagement. Curious about the journey? Dive in and see what it can unlock.

Visitor Relationship Management (VRM) is transforming the way publishers connect with their audiences. From ad block recovery to personalized engagement strategies, the VRM Glossary breaks down the key terms you need to know to build stronger, lasting relationships with your visitors. Explore the glossary and unlock the language of better visitor connections. https://hubs.li/Q02_HHJg0

This holiday season, give your audience the gift of giving. With Admiral's Gifted Subscriptions, publishers can empower their subscribers to share their favorite content with friends and family—boosting holiday revenue and creating memorable connections. Discover how to set up and customize Gifted Subscriptions to engage your audience and unlock new revenue opportunities year-round.

Affiliate links might not be ads, but ad blockers often treat them the same—cutting into a key revenue stream for publishers. From cloaking links to educating audiences, there are ways to outsmart ad blockers and protect your affiliate earnings. Dive into the strategies publishers can use to mitigate the hidden impact of ad blockers on affiliate revenue.

Juggling content monetization and audience engagement is no easy feat—but some mistakes are easier to avoid than you think. Are your monetization strategies helping or hurting your visitor relationships? Learn the five most common missteps publishers make and how to turn them into opportunities for growth.

Ad blockers aren’t just a challenge—they’re an opportunity to connect. Publishers who see ad block recovery as the first step in a broader Visitor Relationship Management strategy can turn friction into trust, transforming visitors into loyal advocates. Discover how to build meaningful relationships beyond the block.

Managing multiple tools for visitor engagement can be a challenge. Admiral’s Journey System brings adblock recovery, subscriptions, privacy, and more together in one platform, simplifying the path from first visit to lasting loyalty. Learn how publishers are transforming their strategies with a unified approach.

Publishers need more than customer management—they need visitor engagement. While CRM focuses on paying customers, VRM empowers publishers to connect with every visitor, from first-time readers to loyal subscribers. Discover how VRM redefines relationship management for publishers.