Carefull

When American Banker jumps on a story, you know it’s an urgent topic. Fraud, scams, and financial mistakes are draining billions from older adults and financial institutions are feeling the pressure to step up to help. That’s why Synovus is taking action with Carefull, offering a new layer of protection for their clients. This isn’t just about fraud prevention—it’s about strengthening trust, deepening relationships, and ensuring financial security for families. The industry is taking notice, and fast. A big thank you to Carter Pape and American Banker for highlighting this critical issue. Read the full article here: https://lnkd.in/dw3cMqxc #carefull #synovus #elderfraud

Tell Us About Your Parents. 🛋️ At some point, we’ve all had that conversation. The one where a parent, grandparent, or older loved one shares a story that makes your heart drop—a scam they fell for, a financial mistake they didn’t catch, or money that disappeared to fraud. These moments are personal. They’re emotional. And for credit unions, they’re a call to action. At GAC, we’re creating space for these conversations because the best way to protect members is to talk about the real threats they are facing and how credit unions can protect them. 📍 Stop by to: ✔️ Share your story (we know you have one) ✔️ Learn how to protect members from fraud and scams ✔️ See how financial safety is becoming the new CU differentiator So, let’s talk about your parents. Let’s talk about your members. And let’s talk about what credit unions can do next. Come find us at Booth #1432, we’ll have the tissues ready. #GAC2025 #CreditUnions #FinancialSafety #FraudPrevention #LetsTalkAboutYourParents #ProtectYourMembers

We’re excited to announce Synovus is tackling the rising epidemic of financial exploitation by offering Carefull to proactively detect and resolve risks for clients and their family members. “Our business is built on trusted relationships with clients, so we want to be the first line of defense in protecting them from fraud and scams while strengthening our multigenerational banking relationships. Carefull allows Synovus and our clients to stay ahead of fraud and reinforces our commitment to delivering value for our clients.” ~ Liz Wolverton, executive vice president, head of consumer banking and brand experience at Synovus. Read the full announcement: https://lnkd.in/gkKbBzUH #synovus #carefull

Carefull has been selected as a Fintech Demo Drop finalist at Future Proof Citywide! We’re honored to be recognized for protecting older adults from financial fraud, scams, and mistakes while empowering families with smarter financial tools. Catch our demo at Future Proof and read the full release here: https://lnkd.in/eHpKCYYD #FintechDemoDrop #FutureProof #Carefull

Today, on National Caregivers Day, we take a moment to appreciate the incredible individuals who dedicate their time, energy, and love to caring for aging parents and loved ones. Caring for an aging parent is challenging enough, managing their finances can add additional layers of stress. Our "Taking Over Your Elderly Parent’s Finances Checklist" provides practical, step-by-step guidance to make this transition smoother and safer. Use it yourself or pass it along to your clients: https://lnkd.in/gfJ5EG2v Let’s celebrate caregivers today, and every day.💜 #NationalCaregiversDay #CaregiverSupport #FinancialCaregiving #ElderCare #FamilyFinance

Fraud prevention isn’t just about security—it’s about trust. As Paul Gentile, President and CEO of Merck Employees Federal Credit Union (MEFCU), put it: "Building trust is at the heart of credit union operations, and our members expect us to act in their best interests. By integrating advanced fraud protections and ensuring members have access to real-time alerts and monitoring, we reinforce that trust." That’s exactly why MEFCU is partnering with Carefull—to give members the tools they need to stay ahead of scams and protect their money. When financial institutions take a proactive approach, they’re not just preventing fraud—they’re strengthening relationships. Read more from Paul in today's CUInsight.com article:  https://lnkd.in/gKZe7nmg #FraudPrevention #CreditUnions

As fraud reaches unprecedented levels, Merck Employees Federal Credit Union (MEFCU) is taking action to enhance member experience and security by offering Carefull’s unique suite of proactive account monitoring, identity protection, and issue resolution services to all members, their parents, and even next-generation caregivers. “Fraud continues to grow and it’s only getting worse. We need to protect our members now from these increasingly sophisticated fraud schemes.” Paul Gentile, President of MEFCU. Read the full press release here to learn how credit unions can protect their members: https://lnkd.in/g7EuT6zz #elderfraud #carefull

Valentine's Day is a time of love. However, it’s also an opportunity for scammers to take advantage of people who are celebrating this romantic holiday.  Whether you're looking for the perfect gift, planning a special date, or connecting with someone new, you should be on the lookout for these four common Valentine's Day scams. https://lnkd.in/gdTJ_SY3 #scams #scamalert

Wealth advisors join us for this free webinar to learn about protecting clients from fraud and scams. Register here: https://lnkd.in/guUaa9Rh

Identity theft is more than an inconvenience—it can have lasting consequences. As a financial institution, you’re often the first call when a customer realizes something is wrong. Does your team know how to help them? This Identity Theft Awareness Week, take a moment to review the key actions needed when identity theft happens—from placing fraud alerts to monitoring accounts for unusual activity. A quick, informed response allows you to help your customers. Check out this guide on “What to do when your identity is stolen” https://lnkd.in/gbZyHx38 Better yet, provide your customers with a complete fraud, scam, and money mistake prevention solution like Carefull.