Carro - Collaborative Commerce

Black Friday and Cyber Monday (BFCM) are right around the corner. This is a make-or-break moment for ecom brands. Do you have the right products lined up? Do you have your inventory forecast dialed in? Is your marketing strategy watertight? If you’re not thinking about these things NOW, you better get moving. Here are a few ways you can make this your best BFCM performance yet. 1. Audit Your Product Line-Up Start by taking a hard look at your current products. What’s selling? What’s not? Which products performed well last year? Can you offer updated or bundled versions of those? Can you capitalize on current consumer trends in your industry? You need to have the right mix of hero products and enticing new arrivals. That's a lot easier to do with Carro. 2. Evaluate Your Brand Partnerships BFCM isn’t just about selling what you have —it’s about offering even more value to your customers. That’s where strategic brand partnerships come in. Make sure your current partnerships align with your BFCM goals. Can you run co-branded promotions to make your BFCM offering more attractive? Are your partners ready to handle the surge in demand? Are there gaps in your product offerings that the right strategic partner could fill? Carro can help you team up with complementary brands to create unique, high-value offers that stand out in a “sea of sameness.” 3. Prepare For Increased Demand The last thing you want is to run into logistical challenges that leave customers disappointed. Make sure to review your inventory levels and vet your supply chain capabilities. Do you have enough stock of your key products? Can your suppliers scale production if needed? One of the benefits of using Carro is we help brands offer more products while holding less inventory. Your partners only ship what (and when) you sell, so you’ll never have to worry about overstocks, shipping delays, or sellouts that can tarnish your reputation. 4. Create A Joint Marketing Strategy BFCM is a prime time for joint promotions that can amplify your reach and drive higher sales. Your audience might be tired of hearing from YOU, but a strategic collaboration with another compelling brand could be just the kind of jolt your marketing strategy needs. Carro brands who collaborate on marketing efforts not only increase sales but also build stronger, more enduring customer relationships that last well beyond the holiday season. Preparation is key to a successful BFCM campaign. Savvy brands started their prep this summer, but there’s still time to get your house in order before the BFCM rush starts. Now’s the time to take action and ensure you have everything in place to have your best Q4 ever.

Today we are announcing our acquisition of Abound, a wholesale marketplace for independent retailers and emerging brands, including their newly launched dropshipping platform Droply. We are thrilled to provide The Carro Network and Abound's 70,000 transacting Retailers & Brands an unparalleled level of technology and services. "With Abounds impressive network of brands and Droply's forward-thinking approach to dropshipping, we are poised to offer even more value to all of our users and partners," - Jason Goldberg, President & Co-Founder of Carro. Link to full Press Release copy in the comments. #ecommerce #Shopify #brandgrowth