Gibson Grow Co.

So, what would make moms of young children feel the most seen and appreciated this Mother’s Day? In Feb of this year I did a survey to figure out What Moms of Young Kids Really Want for Mother's Day. The answer: ✨ Something that makes her feel seen for her whole self beyond who she is as a mother, or something that lightens her load. ✨ Physical gifts, experience gifts, and service gifts were all equally valued. Unsurprisingly, the most important part is the effort and that she feels seen. I am working on a purse made for moms, so obviously this is highly relevant there. But isn't this relevant for most DTC businesses? For Mother's Day and Father's Day I always see the same, obvious players in the mix. ✔ Take something off her to-do list (a house project or organizing something, anything). This immediately makes brands with a male target audience relevant. ✔ Do something for her that lightens her load (hire cleaners, get her car detailed). Hello, service industry 👋 You don't have to have a product to jump in on Mother's Day. ✔ A gift for her hobbies (you should know what those are) ✔ Time for herself even if she doesn't have specific plans (more on that in the blog post) What's your product or service? I'd bet there's an "in" for marketing it around Mother's Day. Oh, and if you want to check out the rest of the post, it's here: https://lnkd.in/g4-rFXD6