GLOBAL STOREWALKS®

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐈𝐧𝐬𝐩𝐢𝐫𝐞𝐝, 𝐒𝐡𝐚𝐤𝐞𝐧 𝐚𝐧𝐝 𝐒𝐭𝐢𝐫𝐫𝐞𝐝 Sip the stories that redefine the retail world. GLOBAL STOREWALKS® uncovers inspiring ideas worth tasting. Today, we’re discovering 𝐌𝐢𝐧𝐧𝐞𝐬𝐨𝐭𝐚—a land of bold flavors and retail charm! 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧, 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 - 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄 𝐍𝐨𝐰 👇 #GlobalStoreWalks #RetailRevolution #InnovationOnTap

Poppi continues to set the benchmark in beverage retail marketing, showcasing displays that captivate audiences. Here's what other brands can learn from their impressive strategies: 1️⃣Seasonal marketing plays a pivotal role in brand success, keep your brand engaged. 2️⃣Brands that invest significant effort and dedication are the ones that will thrive in the competitive landscape. 3️⃣The unwavering belief of your sales team and distributor network in the brand is key to creating a strong connection with customers. 4️⃣A brand + shopper experience can be achieved without any words or "ads". 5️⃣Successful brands showcase a bold approach that sets them apart in the market. Amazing work poppi and team!! Keep crushing it :) #Marketing #Branding #AdvertisingAndMarketing #Creativity #ShopperMarketing #RetailMarketing

GLOBAL STOREWALKS®

𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐫𝐞𝐚𝐦𝐬, 𝐃𝐞𝐜𝐚𝐧𝐭𝐞𝐝 Peek behind the shelves of global beverage innovation. GLOBAL STOREWALKS® delivers the retail trends worth sipping. Today, we’re pouring into Washington, D.C.—where creativity shines! 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 - 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄 𝐍𝐨𝐰 👇 #GlobalStoreWalks #RetailExplored #InspirationOnTap

✨🏬 Spotlight on Pole Toppers: Small Detail, Big Impact! 🏬✨ Here’s why these in-store marketing tools are a must-have for retail 👇 If you’ve ever walked into a store and had your attention effortlessly drawn to a specific section or promotion, chances are a pole topper was doing its job. Here are some of the many benefits: ✔️ Instant Visibility: Pole toppers rise above the shelves, making promotions and product categories easy to spot from a distance. They’re especially effective in busy, high-traffic areas. ✔️ Navigation Made Easy: By highlighting specific sections or deals, pole toppers guide shoppers, improving their in-store experience and reducing decision fatigue. ✔️ Brand Reinforcement: Pole toppers are prime real estate for logos, taglines, or seasonal messages, creating brand recall while subtly reinforcing marketing efforts. ✔️ Cost-Effective Attention: They’re a simple, low-cost solution to grab attention without taking up valuable shelf or floor space. ✔️ Seasonal Flexibility: Perfect for promoting limited-time offers, seasonal events, or new product launches—they can be updated easily to stay relevant. ✔️ Enhanced Store Aesthetic: Well-designed pole toppers add a polished, professional look to the retail environment, elevating the shopping experience. Whether it’s guiding shoppers to the latest promotions or creating brand visibility, pole toppers prove that the simplest details can have the biggest impact. What’s your take on in-store signage? Share your favorite examples below! 👇 #RetailMarketing #ShopperEngagement #InStoreDisplays #PoleToppers #RetailDesign

𝐖𝐡𝐚𝐭 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 𝐂𝐚𝐧 𝐋𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐂𝐮𝐭𝐰𝐚𝐭𝐞𝐫'𝐬 𝐁𝐫𝐚𝐧𝐝 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞 During several store visits in Utah/New Jersey last month, I came across some incredible examples of point-of-sale excellence from Cutwater Spirits. Their in-store presence offers some fantastic lessons for growing brands looking to make a big impact: 1️⃣ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐬𝐩𝐥𝐚𝐲𝐬: Whether it’s a tiki hut, a Ferris wheel, or even house-inspired setups, Cutwater's displays turn in-store moments into a unique customer experience. 2️⃣ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: These displays are not only visually appealing but highly practical, making it effortless for customers to browse and purchase. 3️⃣ 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐧 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: Cutwater maintains a simple, unified look across all displays. Their message is clear, with the tagline "Real Spirits. Real Cocktails." consistently featured, reinforcing brand identity. 4️⃣ 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭: From shelf aisles and endcaps to standalone and countertop displays, Cutwater ensures maximum visibility at every touchpoint. For emerging brands, securing prime retail space is essential for capturing those impulse purchases. Awesome work Cutwater + AB InBev!! #InStoreMarketing #RetailInnovation #RetailTrends #BeverageIndustry

𝐑𝐞𝐭𝐚𝐢𝐥 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞𝐬, 𝐁𝐨𝐭𝐭𝐥𝐞𝐝 𝐔𝐩 Dive into the stories shaping the future of beverages. GLOBAL STOREWALKS® is your exclusive pass to retail discoveries. Today, we’re exploring 𝐂𝐨𝐥𝐨𝐦𝐛𝐢𝐚—a destination where innovation flows and trends are poured to perfection! 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐑𝐞𝐚𝐝𝐲 𝐅𝐨𝐫 𝐘𝐨𝐮 - 𝐒𝐢𝐠𝐧 𝐔𝐩 𝐟𝐨𝐫 𝐅𝐑𝐄𝐄 𝐁𝐞𝐥𝐨𝐰 👇 #GlobalStoreWalks #DrinkBoldly #RetailAdventure

GLOBAL STOREWALKS®

Cross-product marketing can be a game-changer—especially when brands find creative ways to team up. Check out a few examples from a storewalk in New York last month. ·      [𝐲𝐞𝐥𝐥𝐨𝐰 𝐭𝐚𝐢𝐥] 𝐱 𝐇𝐚𝐫𝐝𝐛𝐢𝐭𝐞 / A fun wine-and-snack collab that’s ready to enjoy straight off the shelf. ·      𝐀𝐛𝐬𝐨𝐥𝐮𝐭 𝐱 𝐎𝐰𝐞𝐧'𝐬 𝐂𝐫𝐚𝐟𝐭𝐞𝐫 𝐌𝐢𝐱𝐞𝐫𝐬 𝐱 𝐊𝐚𝐡𝐥𝐮𝐚 / Ready-to-mix espresso martini kits that spark instant impulse buys. ·      𝐎𝐋𝐈𝐏𝐎𝐏 𝐱 𝐃𝐨𝐛𝐞𝐥 𝐓𝐞𝐪𝐮𝐢𝐥𝐚 / Pairing a premium tequila with a trendy mixer inspires fresh cocktail ideas and a convenient one-stop shop. A few standout examples of what a successful cross-brand marketing partnership looks like— Pernod Ricard, Proximo Spirits, The Absolut Group, OLIPOP PBC, Owen's Craft Mixers, Deutsch Family Wine & Spirits #InStoreMarketing #RetailInnovation #RetailTrends #BeverageIndustry

GLOBAL STOREWALKS®