Glossier, Inc.

Holiday sets keep dropping, and I like what Glossier, Inc. did here because… 1. The packaging is 🔥. 2. The campaign filmed in the bathroom feels really personal, warm, and I love how it is shot. 3. They will be dropping new sets every Tuesday. So you know something is coming, but you don’t know what — very Christmassy. 4. They have brought new flavoured balms, Biscotti and Espresso — both very on trend. 5. Content and digital storytelling is beautiful. What do we think? #socialmedia #marketing #socialmediamarketing #beauty

Earlier this month I was invited to speak at the Glossier, Inc. annual summit for an ITG: Top Shelf live with Ashley Weatherford - followed by touchups from my talented team! Back in June we did an amazing panel together at the SoHo flagship store to talk all things lip liner, so it was great to sit together again and gab about all things Mollie Gloss. Such a full circle moment: Glossier was not only the first brand to ever send me PR, but they were the first I got to collaborate and work with as well. It’s been incredible to be invited back again and again over the years and grow up together! So many cherished personal friendships have come from my work with Glossier, Inc. - there’s something special over there. Happy 10 years, Glossier! From Into the Gloss to the phase 1 launch to now, I’ve always been a fan. Thank you for inviting me to share my story, my inspirations, and of course - the products that keep me going!

Ahead of the upcoming election, we're sharing a message about the importance of voting and what's at stake in The New York Times today. As a brand that set out to democratize beauty, it's important that we also support causes aligned with our values: we're making donations to IGNITE National and Reproductive Freedom for All. 🗳️ Reproductive Freedom for All: For over 55 years, Reproductive Freedom for All has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and postpartum care, and paid family leave—for everybody. 🗳️ IGNITE: IGNITE's mission is to build the largest, most diverse movement of young women who are ready and eager to own their political power, moving young women to run and win, and dramatically increasing their political engagement on every level.

Glossier You has been a unique kind of success. A few years ago, it would have been incomprehensible to think that people would buy a fragrance online before trying it themselves…but Glossier’s magnetic energy and lock-tight relationship with customers has flipped this on its head — so much so that upon launching in retail at Sephora, it instantly become the #1 selling fragrance at the retail giant. Today, Glossier is expanding the You universe with the launch of Rêve and Doux, two extensions of You that build on the same lovable base notes, but with distinct new scents. This team's sheer creativity and tireless execution continue to work wonders.

Unless you’ve been living under a rock, it has been hard to escape the chatter around the latest innovation from Glossier, Inc. — their smash-hit fragrance ‘Glossier You.’ ‘Glossier You’ went viral for eschewing the recognizability of mass-market scent culture by thoughtfully designing a product that smelled different from person-to-person based on their pheromones & body chemistries. As the name suggests, the personalization-at-scale product requires just one simple missing ingredient — You! When Glossier came to Adgile Media Group for our sixth campaign together, they wanted to design a campaign that matched the originality of their fragrance, and so that is exactly what we did. In a first-of-its-kind campaign, we partnered with Glossier to deliver a campaign that towed the line between faux-OOH and real-OOH. By starting with a reflective, chromatic base layer, followed by a larger-than-life Glossier You product shot, we were able to create an optical illusion that made it look as though giant Glossier You bottles were being towed around the city on a flatbed truck. If you saw this IRL, you did a double-take -- and odds are you had to rub your eyes to make sure what you were seeing was real. Leaning into the mobility of our assets, we topped the campaign off with a mid-cycle guerilla sampling activation outside the Barclay’s Center to support Glossier’s ongoing partnership with the WNBA (Women's National Basketball Association). The event was a hit, with a few viral social shares showing the “Glossier Girlies” out in full force. I’m so excited to see the Glossier team doubling down on their success with Glossier You by introducing two new fragrances to the world last week: Glossier Rêve and Glossier Doux. As Emily Weiss shared with ELLE Magazine, if the original Glossier You is a classic martini, the two newest scents — Glossier Rêve and Glossier Doux — are martinis with a twist. I’ve long admired Brooke Silverberg & the rest of the Glossier team’s continued desire to push us out of our comfort zone & stretch the limits of what we thought our media format was capable of. Three years into working together, and somehow -- every campaign, every call, every meeting -- it ends with “I’m not sure that is possible, but let me do some research to find out!”

Launching today: two new fragrances designed to enhance you — Glossier You Rêve + Doux. Like Glossier You, Rêve and Doux are skin-scent enhancers designed to grow and evolve with you across time and space. One is dreamy, the other soft. One sweet, one woody. Both capture you. Glossier You Rêve + Doux are now available at Glossier and SEPHORA, coming soon to Space NK, SEPHORA UK, and MECCA Brands.