GTM Alliance

2025, here we come! 🚀 From nailing the perfect launch plan (on the third try) to debating if "the next big thing" is actually big or just loud, 2024 has been one for the books. Here’s a look back at our top moments in go-to-market strategy at GTM. What was your favorite pivot-but-make-it-strategic moment this year? Huge thanks to everyone who made the magic happen—2025, we’ve got the roadmap ready (and 14 backups just in case). #GTM #wrapped #strategy #2024

Looking to spruce up your GTM skillset? We can help you with that. The GTM Blueprint has been a secret weapon for countless GTM pros looking to elevate their game. With a suite of certifications, ready-to-use templates and frameworks, fountains of knowledge from industry leaders, and unrestricted access to insights from certified peers, it'll put you on the fast track to success. Learn more: https://lnkd.in/dcjKmpm4

GTM-FM is back again! 📻 This time, we spoke to Tanwistha Gope about the power of customer & partner marketing, including: 👉 How to maximize and measure your efforts 👉 How to drive alignment through these initiatives 👉 Setting up effective feedback loops And more! Tune in to the latest episode today. 👇🎧 🔗: https://lnkd.in/dTuUkTUJ #gotomarket #gtm #podcast #customermarketing #partnermarketing

Ever wondered how to earn more without adding more to your plate? 💭 We've broken down the stats from our Go-to-Market Salary report to show you how. Whether it's relocating, changing industries, or simply working remotely, we break down a few ways you can boost your paycheck. 💸 Interested? Dive in! 👇 #GTM #GoToMarket #GTMSalary

How can PMMs work with customer and partner marketers? Tanwistha Gope, Product Marketing Manager at Zeotap reveals all in her latest article. 📣 She covers: 🎯Goal alignment 🤝Collaboration best practices 🎨Content creation 🔁Feedback loops …and more! Read the article: https://lnkd.in/eDqb9XBs #CustomerMarketing #PartnerMarketing #ProductMarketing

🗣️ ICYMI – The 2024 Go-to-Market Salary Report is here 🥂 Not grabbed your copy yet? Make sure you do, for more actionable insights like these. 👇 https://lnkd.in/e_Rk42AX

ICYMI, ‘tis the season… 🤶 The season to give thanks, spread good cheer, and get all warm and fuzzy. 😌 Our aim? To give you a platform to help lift up the GTM pros around you who’ve helped you out in some way, big or small, this year. So, over the following weeks, we want you to nominate your favorites. 🤩 The GTM thought leaders who *everyone* working in the Go-to-Market function should have on their radar. We’ll celebrate the 20 most voted-for people in the community, featuring them both here on LinkedIn, and in a dedicated landing page on our website that’ll stay live year-round. Click below to nominate someone who’s helped you out this year. 🎄 https://lnkd.in/gcpktZBe

The latest episode of GTM-FM is here! 📻 We spoke to Samantha Rideout about the power of content-led growth, including: 👉 Why content-led growth is worth your time and effort 👉 Organizations getting content-led growth right 👉 How to get started with content-led growth What are you waiting for? Tune in and enjoy the insights! ⚡️ 🔗: https://lnkd.in/dGgUr8sp #gtm #gotomarket #content #contentledgrowth #clg

Launching a product as a startup? Here’s how to build a GTM strategy that’s sustainable. 🚀 Startups need to grow, but it’s all about focusing on the right growth. That means identifying the customers who’ll benefit most from your offering and prioritizing those who are easy to reach and retain. Swipe through to learn why building a solid customer base from the ground up is key to long-term success and discover some tried-and-true GTM tips for startups. If you’re ready to dive deeper, check out the full Product Marketing certification in the GTM Blueprint and to take your strategy to the next level: https://lnkd.in/ePbPWK8p

🚨 The 2024 Go-to-Market Salary Report has landed! Inside, everything you need to:  • Advocate for the pay you deserve. • Ensure your salary reflects your efforts. • Stay aligned with compensation trends across the GTM landscape. https://lnkd.in/e_Rk42AX Get answers to questions like: 💸  Which industries offer top-tier compensation (and which fall short.) 💡 How much more you could earn when you level up to a senior role. ❓ How GTM compensation scales with experience. 🏳️🌈 Insights on how pay varies by gender, race, and disability in GTM. Click the link below to grab your no-cost copy. 👇 https://lnkd.in/e_Rk42AX