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Webflow SEO Ebook  * We collaborated on a Weblfow e-book about how to build a revenue-generating website.  * Free e-book: bit.ly/webflow-e-book Here’s what the SEO section covers: *Opportunity Sizing Determine the SEO opportunity size by analyzing competitors' observed traffic using a top-down approach, minimizing risky assumptions *Topic-Focused Content  Prioritize creating content around topics or keyword clusters that share the same user intent, rather than targeting individual keywords *Topical Authority Build and leverage your site's specific topical authority to outrank competitors, even those with higher domain authority *User Intent Matching Align content types with different stages of the customer journey, ensuring the page type fits the user's search intent *Performance Analysis Continuously track and report on SEO performance using relevant metrics to guide future investments and secure long-term buy-in

“Answer engines” are redefining how people search. AI-based search queries are longer, more specific, and much more conversational. Instead of “best plush toy,” users now ask questions like, “Where can I find a hand-stitched plush puppy with premium stuffing that doesn’t fall apart?” We’ve also seen these question queries create feedback loops: a user asks a question, sees an answer, and then fires off a follow-up. How does this change our search optimization? The traditional search funnel is becoming a conversation, but the journey remains the same. Hence, I think we can use the same model as our topical SEO strategy, with these changes: * Keywords → Questions * Topics (i.e., keyword clusters) → Question Clusters * Keyword Variants → Question Variants * Subtopics → Question Refinements (these go inside the content) The process also remains similar to topical SEO: 1/ Think in question clusters: Topical SEO is the go-to strategy for addressing question variants with the same user intent. These variants are growing in number; strategically covering them in your content can address user intent more effectively. 2/ Understand user intent by analyzing subtopics: Analyze how responses to questions are structured to identify the subtopics that make up user intent. You’ll likely see these appear as follow-up questions. 3/ Match and improve: Add depth and comprehensive answers. Including your unique angle (i.e., information gain) can help you outrank competitors and get cited more often.

It looks like the recording from our group chat with Ethan Smith is taking off on YouTube. This is a group chat I highly recommend watching if you're looking to learn more about SEO for marketplaces.

Our team contributed to Webflow's E-book about building a best-in-class revenue-generating website. We covered the following topics: 👉Sizing your SEO opportunity 👉Leveraging your topical authority 👉Producing rank-worthy content 👉Matching user intent to page types 👉Analyzing performance Here’s the link to download it (for free): https://lnkd.in/d3aRhJvZ

Our CEO, Ethan Smith, participated in an Everything Marketplaces chat with Mike Williams. Here are some key takeaways: Unique Positioning of Marketplaces for SEO ▪️What makes a Marketplace uniquely positioned is that the addressable market is usually very large, so SEO can be a substantial opportunity for driving growth Different Types of SEO and Content Strategy ▪️Traditional SEO categories (programmatic, editorial, and technical) should be rethought. ▪️Strategy and content should be aligned with page types (e.g., browse pages, listicles, product reviews) rather than strict content categories. Programmatic SEO for Early-Stage Companies ▪️Start with high-intent pages like listicles before scaling. ▪️Manual content creation can scale cost-effectively when done strategically. SEO ROI Measurement Framework ▪️Measure success in stages: indexing, initial traffic, scaling traffic, and conversion. ▪️Address each stage with specific interventions based on where the drop-off occurs. Common SEO Mistakes in Marketplaces ▪️Avoid overbuilding backend infrastructure early on; test with a few pages first. ▪️Do not over-rely on AI-generated content without customization or human review. Link in the comments for the full video.

For businesses in industries like e-commerce, marketplaces, and local services, programmatic SEO offers a systematic approach to scaling search visibility. I contributed to this guide written by Branko Kral - daydream: bit.ly/pseo-guide Key takeaways: *Indexation Strategy: Regularly compare your indexed pages to traffic metrics. Aim for weekly crawls with a 95% indexation rate. Low-value pages, such as duplicates or thin content, can harm your overall SEO performance if left unchecked. *Site Hygiene: Regular site hygiene audits are crucial to maintaining high-quality indexed pages and preventing SEO decay. *Competitor Gap Analysis: Programmatic SEO also offers a way to strategically assess competitors’ content. Use tools like Ahrefs or Semrush to identify keyword gaps where your content could offer more value. Mapping out these opportunities helps focus efforts where they’re most impactful. *Internal Link Structure: Effective pSEO also depends on an even internal linking strategy. Distribute internal links across pages instead of concentrating them on popular content to help search engines recognize the relevance of all your pages.

We teamed up with Webflow and Finsweet, to create a free Webflow app designed to improve your website's SEO and content management. Here's what the app offers: ▪️Bulk Meta Editor: Streamline your SEO management with bulk editing capabilities. This feature lets you update meta tags across multiple pages simultaneously or focus on individual pages when needed. You can customize Open Graph titles, descriptions, and images with a straightforward interface similar to what you're used to in Webflow. ▪️Schema Builder: Improve your search engine visibility by creating schema scripts. The app supports organization and article schemas, allowing you to customize fields, copy the JavaScript, and apply it directly to your pages, with dynamic content supported. ▪️Robots Builder: Easily manage your robots.txt file. The tool lets you decide which pages are crawled, whether static, dynamic, or utility pages. Simply copy the generated script and paste it into your site settings. This app is designed to simplify your workflow while improving your Webflow site's SEO performance. Link to the app in the comments. We're eager to hear your thoughts on how this new tool can support your Webflow projects. What else would you like to see our Webflow app do to help boost SEO? Let us know in the comments! 

📣 LAST CHANCE TO SIGN UP FOR Ethan Smith's REFORGE COURSE 📣 Today's the last day to sign up for the Search & AI Optimization Reforge course. Below, you will find a little teaser of what to expect. Sign up link: bit.ly/seo-ai-course

Our CEO, Ethan Smith, is teaching his third Reforge course, diving deep into the next evolution of SEO and AI Engine Optimization. Signup: bit.ly/seo-ai-course Date: October 30th-November 20th Audience: Companies and individuals who want to understand how the search landscape is evolving with AI Chat, as well as optimize their SEO efforts to drive impact across search. AI Engine Optimization  ▪️ Optimizing AI search starts with optimizing for traditional search using SEO strategies + layering on new optimization strategies ▪️ AI search is shifting to RAG+LLM, where retrieval comes first, followed by answer generation. This means optimizing for both search and AI answers. ▪️ Question research replaces keyword research, as people ask questions in many more variations than keywords. New strategies are needed to target these variations. ▪️ The course will dive deeper on how to optimize for AI, as well as the traffic and conversion trends we’re seeing from LLMs Search Engine Optimization ▪️ Figure out how much revenue SEO can drive for your business using a rigorous approach. ▪️ Prioritize your top 5% of SEO initiatives through the lens of topics and topical authority, a far more effective approach than keywords. ▪️ Learn the science behind producing content that outranks competitors and start developing a pipeline of traffic and revenue driving topics. ▪️ Craft a compelling ROI narrative with supporting artifacts to clearly articulate the long-term value of SEO to your most discerning stakeholders. Join us to better understand the latest developments in SEO and AI optimization. bit.ly/seo-ai-course

📣 Chicago, Rick Seastrand from the Graphite team will be in town October 27th-29th for the SaaS Academy Marketing Intensive. Keyword-based SEO is outdated and no longer effective. Unlike other solutions, our platform is built for topics, helping you save time, find focus, and accelerate impact. Graphite customers have seen 10x increases in traffic and ~936% increases in search-driven revenue in the first 6-12 months. Uncover new opportunities effortlessly across every page type. If you want to chat with Rick about how Graphite can help you jumpstart your SEO engine into a revenue-generating channel, grab time with him here - https://hubs.la/Q02THvGj0 #Saasacademy #chicagotech