Stop wasting your media budget on the wrong 95% 🎯 The 95/5 rule of B2B marketing: • 95% aren't ready to buy • 5% are ready NOW • Yet most spend equally Smart marketers focus on: ✓ Identifying the ready 5% ✓ Creating urgency ✓ Targeting with precision ✓ Maximizing conversion Want to stop burning cash on tire-kickers? Double tap if you're ready to get laser-focused! Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #B2BMarketing #MediaStrategy #MarketingROI
Green Thread
Business Consulting and Services
New York, NY 151 followers
B2B digital transformation | Align and connect your entire revenue cycle | Crush siloes | Drive growth
About us
Green Thread is a B2B practice and part of the Horizon Media family which helps companies achieve sustainable, scalable revenue expansion by aligning core revenue operations - marketing, sales, and service - around a common goal: growth. We bring data-driven digital transformation to connect the entire revenue cycle - crushing the siloes between marketing, sales, and service - to deliver competitive advantage and alway-accelerating value.
- Website
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www.greenthread.com/cms
External link for Green Thread
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2022
- Specialties
- B2B, Sales, Marketing, Strategy, Revenue Operations, Thought Leadership, Omnichannel Marketing, Growth, and ABM
Locations
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Primary
75 Varick St
New York, NY 10013, US
Employees at Green Thread
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Chris Hummel
President @ Green Thread | Revenue Expansion, Data-Driven Strategies
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Stephen Diorio
Executive Vice President Growth Strategy at Green Thread | Managing Director at The Revenue Enablement Institute | Author "Revenue Operations"
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Raj Munusamy
Vice President Marketing | Fractional CMO | Digital Marketing | Oracle | SAP | Siemens | Schneider Electric | OpenText
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Christopher Moscardi
Marketing Strategist | Business Consultant | Recovering Creative Director | Cynically Optimistic Climate Communicator | MBA | Writer
Updates
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🔍 Every marketing strategy is a fingerprint - UNIQUE to your organization. Generic solutions? No thanks. The best approaches blend industry best practices with your specific competitive edge. Marketing isn't one-size-fits-all. It's about finding YOUR growth thread. What makes your marketing strategy unique? Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #MarketingStrategy #BusinessGrowth #CustomSolutions
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🚀 B2B marketing is evolving FASTER than you think! Tech is bridging B2C and B2B media in ways nobody expected. From LinkedIn to innovative video platforms, we're seeing a total transformation. Especially in markets like Asia, social commerce is EXPLODING for B2B. Want to stay ahead of the curve? Save this post! Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #MarketingTrends #B2BInnovation #DigitalStrategy
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🌐 The hidden truth about digital channels most marketers miss... 90% of traffic to owned channels comes from media - and most of it is ANONYMOUS. Your digital infrastructure isn't just a channel. It's your most powerful business asset. Are you treating it like one? Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #DigitalMarketing #MarketingInsights #BusinessStrategy
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🤯 Mind-blowing stat alert: 90% of your revenue potential is tied to ONE thing most B2B companies ignore: Your brand. Let that sink in... Here's what influences purchase decisions: • Past experiences • Peer recommendations • Market reputation • Brand recognition • Industry presence The math is clear: Strong brand = Stronger future Save this post as a reminder that brand isn't a luxury - it's a necessity. Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #B2BBranding #RevenueGrowth #MarketingStrategy
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🎯 After years of chasing leads, we discovered the REAL B2B growth secret... The traditional sales funnel is DEAD. It's not about just closing a transaction - it's about the entire customer journey. Ever wonder how top B2B companies actually create lasting value? They focus on both acquisition AND loyalty. Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #B2BMarketing #CustomerJourney #RevenueGrowth
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😮 Most B2B marketers think they need perfect contact data to run hyper-targeted campaigns. Not true! You can shrink your addressable universe 20X by focusing only on: 1. Priority accounts 2. Critical roles/personas 3. Active buyers (based on research behavior) 4. Your own first-party engagement data Using these 4 sources, you capture virtually all the near-term demand while filtering out irrelevant noise. Data simplicity is your media performance multiplier! Reply with "Aha!" if this counterintuitive approach just blew your mind. Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. #B2BMarketing #AccountBasedMarketing #AudienceTargeting
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Being an underdog brand is tough in the B2B world. The familiar names have all the industry credibility and analyst mind-share. But you know what? The critics rave when you outperform expectations 🌟 Underdogs who consistently deliver superior results can't be ignored forever. With grit and differentiated value, you can absolutely steal market share from legacy players who coast on brand equity alone. The deck is stacked, but we love beating the house! Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. Drop a 💥 if you're ready to be the next disruptive force who rewrites the industry narrative. #UnderdogBrands #DisruptiveMarketing #IndustryShift
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🔗 The winning formula in B2B media? Connect, connect, connect! It's not rocket science, but it is game-changing. A connected media strategy isn't just nice to have – it's the key to dramatically improving your marketing ROI. Ready to start connecting the dots in your strategy? Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. Tag your marketing team – it's time to level up! #ConnectedMedia #B2BSuccess #MarketingStrategy
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💰 Here's the multi-million dollar media question: Are you investing to drive premium pricing and profit margin expansion? Or just chasing broad awareness? The most valuable B2B brands don't chase eyeballs. They use media to shape distribution powerplays, fuel cross-sell/upsell engines, and make them THE trusted choice over commoditized rivals. There's both an art and science 🔬 to mapping media objectives to financial outcomes. With the right framework, you optimize media as a revenue multiplication engine. Reach out to us at https://lnkd.in/gUjUMSaJ and we'd be happy to have a conversation. Save this if you want the master blueprint for media strategies that accelerate profitable growth! #BrandBuilding #B2BMedia #PricingStrategy