GRIN

GRIN

Software Development

Sacramento, California 57,734 followers

Build and scale a world-class creator program.

About us

Build and scale a world-class creator program with GRIN. Thousands of industry pioneers—like SKIMS, Rhode, and GoPro—use our Creator Management platform to harness the power of influential people to drive brand awareness and growth. Together, we're redefining what's possible in the creator economy.

Website
https://grin.co/
Industry
Software Development
Company size
201-500 employees
Headquarters
Sacramento, California
Type
Privately Held
Founded
2014
Specialties
ecommerce and creator management

Products

Locations

Employees at GRIN

Updates

  • View organization page for GRIN, graphic

    57,734 followers

    🚨 Today’s the day! 🚨Creator Shops are now LIVE, powered by our new integration with CreatorCommerce. Creator Shops are highly personalized, co-branded landing pages filled with hand-picked products, styling tips, and more. The best part? Each Creator Shop is curated by… you guessed it… Creators! Because here’s the thing— Consumers don’t want another generic shopping experience. They don’t want to walk into a store and buy products straight off the mannequin. They want a personalized shopping experience with products that fit their unique style (and lifestyle). That’s exactly what creators deliver to their audience. So, why not give them the freedom to choose the products they know their followers will love? Now you can with Creator Shops. PS— We want to give a huge shoutout to Kenyon Brown for working closely with us on this exciting new launch. We’re building something special over here. Come join us!  

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  • View organization page for GRIN, graphic

    57,734 followers

    Connecting in person with other influencer marketers has been a highlight of an incredible 2024. 💜 There’s nothing quite like sharing ideas, insights, and a few laughs over great food and wine with people who just "get it." We recently held our second special dinner (this time in LA). A little taste of what we discussed: 🖼 Strategies and content planning in 2025 📈 Innovative ways to prove program ROI 💰 Secrets to unlocking bigger budgets for influencer campaigns 😍 Our favorite creators and why they shine 👑 Career advice from marketers making big moves We’re putting an even stronger emphasis on community in 2025—so stay tuned for more opportunities to connect, share, and grow with GRIN. Here’s to more conversations, collaborations, and connections in the year ahead! Amanda Mejia Andrea Fekete Greta V. Laura Caccavo Kia A. Brinkley Madeline Maciagiewicz Tanzi Jackson Nikola Masonicic Nicole Mechem Olivia McNaughten Ryan Debenham Eric Epperson

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      +3
  • View organization page for GRIN, graphic

    57,734 followers

    ⚠️ PSA: Watch out for red flags when recruiting new creators. ⚠️ No amount of strategy and planning can make up for recruiting the wrong creators to your program. Here are a few things to look out for. 👇 🚩 Too many paid collabs If every other post is sponsored, you're not partnering with a creator—you're partnering with a salesperson. Look for creators who are selective about their promotions. The sponsored content they do have should feel organic and true to their brand. 🚩 Fake followers and engagement The creator's numbers are good. But are they too good to be true? Sadly, this is something we always have to be on the lookout for. 🚩 Low-quality content The content doesn't have to be perfectly polished—it just has to work. Check for genuine engagement and a unique style that makes the creator stand out in some way. 🚩 Negative sentiment in comments Not all engagement is created equal. Head to the comments and make sure your prospect's engagement is positive. You don't want to partner with someone who gets attention for the wrong reasons. Want more tips for finding and recruiting the right creators for your program? Check out our latest blog for more. 👉 https://hubs.ly/Q02_khpz0

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  • View organization page for GRIN, graphic

    57,734 followers

    One-hour warning! 🚨🚨🚨 It's almost time for our webinar with CreatorCommerce. Join Olivia McNaughten and Kenyon Brown as we usher in the new era of affiliate marketing... We're talking: ✔️ Actionable strategies for implementing your own co-selling campaigns ✔️ Real-world examples of brands doing it right  ✔️ Tips for personalizing your strategy and boosting your affiliate conversions 📍Save your spot here: https://hubs.ly/Q02YPKjF0

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  • View organization page for GRIN, graphic

    57,734 followers

    One more day! 🚨🚨🚨 Affiliate marketing is hot and it's only getting hotter. 🔥 Don't miss this opportunity to learn how you can take full advantage of the strategy in 2025. Save your spot at the link in the comments!

    View profile for Kenyon Brown, graphic

    Co-founder, CEO of CreatorCommerce - The co-selling platform for DTC affiliate marketers

    Grab a seat - tomorrow (at 2pm EST) I’m talking with Olivia McNaughten from GRIN how you can level up your 2025 affiliate strategy with co-branded storefronts! Sign up here: https://lnkd.in/gNWYf8bj

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  • View organization page for GRIN, graphic

    57,734 followers

    Who's ready for our co-selling webinar with CreatorCommerce next week?? 🙋 We're less than a week away, so save your spot if you haven't already! Co-selling has been one of our favorite (and most effective) strategies for marketers this year. And Olivia McNaughten and Kenyon Brown are ready to break it down for you with: ✔️ Actionable strategies for implementing your own co-selling campaigns ✔️ Real-world examples of brands doing it right ✔️ Tips for personalizing your strategy and boosting your affiliate conversions Let's get the new year started with a clear path to affiliate marketing success. 📍Save your spot at the link in the comments.

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  • View organization page for GRIN, graphic

    57,734 followers

    What an incredible ride it’s been building a creator program with Topo Designs! About a year ago, the team decided they were ready to commit to influencer marketing. They just didn’t know exactly where to start. Our Professional Services team was happy to help! First, we met with them to align on goals: 👀 Increase visibility 📣 Reach new audiences And understand the challenges: 💲 Limited resources 🥊 Lots of competition We came up with a gameplan together—their vision, our expertise. From there, our Professional Services team got right to work building the program. This allowed the Topo Designs to focus on other priorities, confident that their creator program was in good hands. And we’ve been thrilled with the results! 📈 2,900,000+ impressions 💸 2,600+ conversions 🤝 85+ active creator partnerships Congrats to Topo Designs on a huge year. We can’t wait for more big wins in 2025!

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  • View organization page for GRIN, graphic

    57,734 followers

    Affiliate. Marketing. Works. And Rothy's is doing it right 👏

    View profile for Madison Jarmusch, graphic

    Business Development Rep @ GRIN | Sales, Customer Experience

    I've been INFLUENCED. Rothy's- you got me- Actually, Rothy's your affiliates got me! After seeing 30+ (not kidding) posts over the last month from loads of creators, I caved on the Black Friday sale. But I'm not the only one- I work at GRIN, and we have some stats. About 1/3 of our customers run an affiliate marketing program through GRIN. From Friday to Monday, they collectively generated: $28M in affiliate-driven sales $4.6M in commission paid to creators Our top-performing brand? Over $2.5 MILLION in affiliate marketing revenue in just four days. So moral of the story: AFFILIATE MARKETING WORKS

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  • View organization page for GRIN, graphic

    57,734 followers

    BF/CM was a MASSIVE success for our brands using affiliate marketing. (And their creators had a pretty good weekend, too. 😉) Currently, about 1/3 of our customers run an affiliate program through GRIN. From Friday to Monday, they collectively generated over: 💸 $28M in affiliate-driven sales 💪 $4.6M in commission paid to creators We saw a TON of brands double down on affiliate marketing this year. And we're thrilled to see that decision paying off in real-time. HUGE shoutout to everyone for a job well done!!

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  • View organization page for GRIN, graphic

    57,734 followers

    Have you saved your spot for our co-selling webinar with CreatorCommerce? Join Olivia McNaughten and Kenyon Brown on Dec. 10 as we dive deep into the next big thing in affiliate marketing. You'll leave this webinar with: ✔️ Actionable strategies for implementing your own co-selling campaigns ✔️ Real-world examples of brands doing it right ✔️ Tips for personalizing your strategy and boosting your affiliate conversions Co-selling is about to blow up in 2025. Why? Because it unlocks more personalized shopping experiences and A LOT more conversions... 5x to be exact, according to our research. Let's get the new year started with a clear path to affiliate marketing success. Don't miss out! 📍Save your spot at the link in the comments.

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Funding

GRIN 6 total rounds

Last Round

Series B

US$ 110.0M

See more info on crunchbase