Grips Intelligence

☃️ Sales of Christmas decorations on Frontgate.com may have peaked on November 20th, but shoppers still spent an estimated $230K on finishing touches on Thanksgiving Day. Take a look at the top three items sold yesterday below. 🎁 Grips tracks daily sales of nearly 500 holiday decor SKUs on Frontgate.com, so we know exactly what's going to be adorning homes this season. Want to learn what your competitors are shipping out? Grips can give you a peak. Book a demo today: https://lnkd.in/eEq7J--X

🤩 #elfcosmetics

🎄 US shoppers spent an estimated $573K on Christmas decorations on Lowes.com yesterday. And Grips knows exactly what they bought across over 5,500 holiday SKUs. Click through the slides below to see the top 3 best-sellers on Thanksgiving Day. 🔎 Want to see more? Or interested in getting a glimpse at your competitors' top SKUs? Book a demo with Grips today: https://lnkd.in/eEq7J--X

Online spending on Thanksgiving Day (yesterday) in the US was 10% higher than it was in 2023. While consumers generally spend less on Thanksgiving than they do in the days prior, Apparel, Electronics, Department Store, Beauty, Jewellery and Luxury sites all saw an uptick in revenue on Thursday. Check out our Holiday Tracker for daily updates into e-commerce spending for the markets below: 🇺🇸 https://lnkd.in/ez9XQpvj 🇬🇧 https://lnkd.in/efVbzsht 🇩🇪 https://lnkd.in/e4rVwpsC

🦃 In the week leading up to Thanksgiving this year, US consumers' online spending was 14% higher than in 2023 when Thanksgiving was a week earlier. Will this surplus heading into Black Friday be enough to make up for a shorter holiday shopping season? 📈 Check our live holiday tracker to see daily e-commerce spending overall and by category. We'll update the numbers every morning with the prior day's results: https://lnkd.in/ez9XQpvj #blackfriday #peakweek #cybermonday #ecommerce

Artificial Christmas Trees: A Tale of Three Retailers 🎄 Our latest analysis of the sale of over 1,000 Christmas SKUs across Lowes, Menards and John Lewis reveals gaps and opportunities for competitors and partners. 🌟 Lowes.com: Online shoppers buy taller trees with 9+ foot varieties accounting for 40% of sales with a preference for flocked 🏡 Menards stores: 7.5 foot trees rein supreme with Menards’ house brand accounting for 97% of sales making it relatively closed off from brand-driven manufacturers ✨ JohnLewis.com: Shorter trees and those in pots are more popular than those sold by US-based retailers 📊 Check out our full analysis to learn more about what’s driving artificial tree sales so far this holiday season. https://lnkd.in/gwpJXP6S

As the holiday season picks up, we’ve been analyzing the data to see which seasonal products are driving purchases on Amazon.com. Here’s a spotlight on the hottest product: 🌲Christmas Trees Dominate Sales: Over 50% of seasonal purchases are trees, with fir trees and 6ft sizes being the most popular. Additionally, 24% of purchased trees are pre-lit, highlighting a strong preference for convenience. ✨ Outdoor Décor Shines Bright: Outdoor lighting, wreaths, and inflatables are all in demand as customers transform their homes into festive displays. 📆 Advent Calendars Are a Big Hit These countdown classics are flying off the shelves, with options ranging from traditional chocolate-filled to creative themes like toys and beauty. Unwrap the secrets to your competitors' best-sellers! This holiday season, let Grips guide you with SKU-level insights from thousands of e-commerce stores to spark your growth.

🎄 The Advent Calendar Frenzy: What You Need to Know! 🎄 Demand for holiday advent calendars was at an all-time high on JohnLewis.com, but now 9 of the top 10 best-sellers are completely sold out. Beauty advent calendars led the charge, capturing the hearts (and wallets) of shoppers before disappearing from shelves. But here's where it gets interesting: With so many beauty calendars out of stock, shoppers are now pivoting to unique Food & Beverage options, like gin & tonic or beer-themed calendars. This kind of real-time data from Grips allows e-commerce brands to react swiftly to competitors' inventory shortages, ensuring they capture unmet demand with in-stock alternatives. Curious about how you can leverage real-time competitor insights to drive sales this holiday season? Check out our latest post and learn how to stay one step ahead. https://lnkd.in/ePMQa4Xb

🎄✨ ‘Tis the Season to Go Big or Go Home! ✨🎄 Forget subtle—this year’s holiday decor is all about making bold statements and creating jaw-dropping experiences 😱 Frontgate has unleashed a collection of holiday decorations so extravagant, they’ll make 🎅🏼 do a double take. Whether you’re hosting an epic holiday party, or just love the idea of a 9-foot nutcracker guarding your living room, these pieces scream next-level Christmas vibes. ✨Check out the top-selling festive, and slightly outrageous finds over $500—because sometimes, you just need a glowing golden retriever or a train-circling nutcracker to spread the cheer. Get in touch to get an exclusive look at your competitor’s top-selling holiday products! https://lnkd.in/dfeCra8w #EcommerceTrends #HolidayDecor #HolidaySeason2024 #SeasonalTrends

Beauty advent calendars are lighting up the Christmas gifting season, and Grips' daily sales data is capturing this glow-up in real-time ✨ At John Lewis, beauty calendars have dominated the charts, with the three top-selling Christmas products all being beauty advent calendars. The best seller? John Lewis’ own Beauty Advent Calendar. At £195, it’s one of the priciest advent calendars sold by John Lewis, and they can’t keep it on the shelf. Since November 2, Grips estimates the John Lewis Beauty Advent Calendar has generated an estimated £507,000 in online sales. A recent BBC article asked if these calendars are worth the price, given the hype on TikTok and Instagram. But our data suggests that the magic lies in the thrill of unboxing a daily surprise, with shoppers prioritizing the experience over price alone 🎁 Curious how the US market compares? Tomorrow, we’ll unveil the top 3 holiday products at Lowe's. Stay tuned! #JohnLewis #ChristmasTrends #HolidaySales #Christmas