Growth Channel

Are you still spending hours, days, and weeks creating customer profiles? ⏰ With Growth Channel at your fingertips, creating any Persona only takes a few minutes! https://lnkd.in/gzQW4bH6?utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmsource=linkedin&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&utmmedium=paid&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsaacc=508467346&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsacam=651795256&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsagrp=262472526&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsaad=336346646&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsanet=linkedin&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&hsaver=3&utmcampaign=BoostPostVideoViewsNov21,2023,21:22:35&utmsource=linkedin&utmmedium=paid&hsaacc=508467346&hsacam=651795256&hsagrp=262472526&hsaad=336346646&hsanet=linkedin&hsaver=3 Simply log in to your Planning dashboard, create a new marketing plan, and fill in a short brief about the company, product or service, and you're all set!

Digital ad revenue is expected to exceed 600 billion worldwide this year. Yet—despite such a lucrative and growing industry—it seems like it’s never been more challenging to get tangible results from a media campaign. As a result, advertisers are turning to new strategies, employing new tools, and leveraging AI any way they can to find the seam. So, where should you turn your attention? And what advanced advertising strategies can we reliably turn to? Listen to the episode of The MarTech Show to find out 👇🎙️ https://hubs.la/Q02SCzc20 #AdvertisingTrends #AdvertisingStrategy #Advertising #MarketingAI #MarketingInnovation #MarketingStrategy #DigitalAdvertising #MarTechShow

Looking for Halloween inspiration? “Heinz Smiles” campaign is a great example where fans of Heinz Tomato Ketchup smear the product all over their faces with huge smiles to show just how much they love the taste 💋 Global brand platform “It Has to Be Heinz” debuted last year, with the company crediting it for global growth of more than 12%, and the campaign pays tribute by adding “It Ha-Ha-Has to Be Heinz” to the three ads. “Heinz Smiles” is running in France, Germany, Italy, the Netherlands, Spain, and the U.K. More about the campaign on AdWeek ⬇️ https://hubs.la/Q02SC0-d0 #CreativeMarketing #Advertising #MarketingStrategy #HalloweenCampaign #MarketingCampaign #AdCampaign #AdvertisingCampaign #Branding #Brands #BrandMarketing

Can you believe it's already October and spooky campaigns are picking up across the media with Halloween across the corner 👻 The Growth Channel team also baked some great platform updates in preparation for your holiday campaigns: 📣 Advertise on Meta Ads to niche audiences across the Meta ecosystem, launch your campaigns with ease, and get back granular reporting, all in Growth Channel AI. You can target people who visited specific locations in the past, attend certain events, purchase brands, or even work at your target companies (B2B). Meta Ads are currently in the Beta Program and are available to existing accounts. To learn more or to gain access, speak to your Growth Channel account manager or book a call. 🏢 Account-Based Targeting for B2B across the whole programmatic ecosystem (+ Meta Ads!) Simply select ABM as a new audience template and set up your desired targeting criteria. Then attach your audience to the live campaign and you're all set to go! 📊 Improved Pacing indicator in Campaign Reporting with time and spending pace indication to see if your campaigns are under-spending, over-pacing, or are completely on track. Want to learn more about Growth Channel and how we can help you grow your business? Book a complimentary consultation with our team 😉 . . . . . #DSP #ProgrammaticAdvertising #DigitalAds #DigitalAdvertising #AdTech #Advertising #MarketingTrends #MarketingInnovation #MarketingAI #B2BMarketing #Ads #ProgrammaticAds #Brands #MetaAds #MetaAdvertising #PPC

There's been $7B in political spending this year, up from $4B to date in 2020. Majority of the spend this year has been on Digital compared to Television back in 2020. With 35 days until the Election Day, the races are tight and getting the best ad targeting solutions with precision and cost efficiency are some of the major considerations across the campaigns. Check Growth Channel voterID targeting and CPM bid benchmarks to learn more. #PoliticalAdvertising #PoliticalAdSpend #PoliticalAds #PoliticalCampaigns #PoliticalMedia Image source: Nielsen

As the holiday marketing season is picking up, in preparation for your advertising campaigns we have released the State of Programmatic Advertising 2024 report 🙌 The benchmarks report shows the results of Growth Channel DSP campaigns from the first half of 2024 with the top performers across the following categories: ✅ Advertising strategies ✅ Media publishers ✅ Creative sizes ✅ Ad exchanges ✅ Channel benchmarks Download the report >> https://hubs.la/Q02R7xFV0 #Advertising #DSP #MediaBuying #ProgrammaticAds #ProgrammaticAdvertising #DigitalAds #DigitalAdvertising #PPC #DisplayAds

What an amazing session yesterday with one of our agency partners, Ajala Digital about the secrets to audio ads success. If you missed it, the recap sessions are available 😉 https://hubs.la/Q02Qvrdx0 #advertising #mediabuying #audioads #digitalads #podcastads #audioads #musicads #spotifyads #programmaticads #programmaticadvertising #adstrategy #advertisingstrategy

Have you wondered if your advertising campaigns were performing well compared to the benchmarks? Check our latest Programmatic Advertising report 🙌 https://hubs.la/Q02QkqBK0 ✅ Ad strategies ✅ Media publishers ✅ Creative sizes ✅ Channel benchmarks #Advertising #Ads #DigitalAds #DigitalMedia #ProgrammaticAds #ProgrammaticMedia #DigitalMarketing #Marketing #DSP #MediaBuying #DisplayAds

Don't miss our exclusive webinar with Pamela Wagner, CEO at Ajala Digital tomorrow at noon to talk about audio ad strategies and a real-world case study on how to maximize purchases and lower CPA. https://hubs.la/Q02Q9tlf0 Join us for a live Q&A session with expert guidance - save your spot! #advertising #adstrategies #marketing #marketingstrategy #audioads #audioadvertising #ecomads #ecomgrowth #growthmarketing #ppc #growthstrategy #gtm #marketingagency #mediabuying

Our friends at Nielsen research share a new report that looks at the top 10 streaming TV programs in the US, ranked by total minutes viewed by 2+ persons in the household. Are you taking advantage of CTV as a marketing channel? 🤔 #ctv #connectedtv #streamingtv #tvads #tvadvertising #premiumads #mediabuying #advertising #marketingstrategy #marketing