GameSquare Holdings Inc.

Our campaign for British Heart Foundation and PHD UK, 'Streams of (un)consciousness', has been named the No.1 Media Idea of 2024 by Campaign UK! 🥇 Along with this incredible honor, the campaign has received multiple other prominent awards. This groundbreaking campaign raised life-saving awareness for BHF’s RevivR CPR training by creatively flatlining popular Twitch streamers’ feeds, stopping viewers in their tracks. Make sure you watch the video to see more. And the recognition doesn’t stop there: Marketing Week Awards: Best Use of Influencers 🏆 Campaign UK's Media Week Awards: • Media Idea: Under £250k 🥇 • Best Use of Content: Under £250k 🥇 • Small Collaboration: Under £250k 🥈 The Internationalist Awards: The campaign earned a prestigious GRAND PRIX, standing out on the global stage. 🌍 🏆 Congratulations to our GameSquare team, the teams at PHD and British Heart Foundation, and our amazing partners who made this impactful campaign possible.

Recently, Fast Company spotlighted insights from Stream Hatchet, GameSquare's business intelligence and analytics business, in an article celebrating Kai Cenat's record-breaking "Mafiathon 2." We’re proud to see GameSquare and Stream Hatchet at the forefront of demonstrating the transformative impact of real-time entertainment across the live-streaming, gaming, and creator economy industries. Read the full story here: https://hubs.ly/Q02-ynhD0

The Q3 Video Game Live Streaming Trends Report from Stream Hatchet is here! This quarter, live streaming viewership hit 8.5B hours - a 12% YoY increase and the highest growth since 2020. Esports hours watched grew by 8%, while platforms like YouTube Gaming and Kick are leading the charge in reshaping the streaming competitive landscape. Discover the top creators, rising platforms, and the trends defining 2024’s gaming content engagement. Read the full report: https://hubs.ly/Q02Z3F7M0

Yesterday, we announced that GameSquare has achieved another record-breaking quarter in Q3 2024! 📈 Our Q3 2024 proforma revenue increased 10% YoY to a third-quarter record of $26.4 million, highlighting the impact of our strategic growth initiatives. 📉 Our Q3 2024 adjusted EBITDA loss improved significantly QoQ to $2.2 million, demonstrating the continued benefits of our growth strategies and cost-saving efforts. 💰 We also strengthened our balance sheet with a new $10 million convertible note, providing flexibility to pay down our existing equity line facility and opportunities to accelerate revenue growth. 🚀 With strong momentum, we expect 2024 to be a record year, with annual proforma revenue anticipated between $105 - $110 million. Thank you to our amazing team, partners, and shareholders for supporting this journey! Full press release: https://hubs.ly/Q02Ymqv00

Huge congratulations to Fourth Frame Studios! We’re thrilled to announce that "Play In Color," a Fourth Frame production in partnership with UTA for L'Oréal’s Dark & Lovely, has taken home 6 Telly Awards and Ad Age’s Breakout Brand Work of 2024! "Play In Color" celebrated Black beauty and bold self-expression, empowering Black women to explore their playful side through color. In collaboration with The Sims and Ebonix, "Play In Color" also pushed for greater diversity and representation in gaming, allowing more gamers to authentically express themselves in the virtual world. Read about the full campaign here: https://hubs.ly/Q02XX0Q60 Well done to the incredible and very talented team at Fourth Frame for making this campaign a success!

We are excited to share the latest collaboration between FaZe Clan, Nike, and LeBron James, with the launch of the Nike x FaZe Clan LeBron NXXT Gen AMPD basketball shoe. Today’s news follows the success of the initial launch of the Nike LeBron Nxxt Gen x FaZe Clan, the first official product collaboration in January 2023 that became the bestselling basketball shoe worldwide in the first week, followed by the Nike LeBron Witness 8 x FaZe Clan in October 2023. The Nike x FaZe Clan LeBron NXXT Gen AMPD basketball shoe is now available at https://hubs.ly/Q02WD1H70.

New insights from the Politics in Live Streaming Report by Stream Hatchet, a GameSquare company, reveal a 513% spike in political content on platforms like YouTube and Twitch. With data on voter sentiment, trending candidates, and suspicious viewership activity, the report sheds light on how live streaming platforms have become critical spaces for political engagement, particularly among Gen Z and first-time voters eager to participate in real-time discussions. Download the free report at https://hubs.ly/Q02Wtdmb0.

Thanks for the warm welcome earlier this week, Nasdaq 🤝 We are excited for what’s ahead!

We're excited to introduce Stream Hatchet's AI-Powered Influencer Discovery Tool - built to transform how brands discover and connect with creators who truly resonate with their audiences! This cutting-edge feature uses proprietary algorithms to scan data from over 50 million creators, helping brands pinpoint the perfect partners for their campaigns. With a unique, AI-driven three-step process, the tool ranks influencers by potential to convert viewers into customers using the powerful HATCHET Score and analyzes content tone and language to ensure the perfect match. Scopely, the publisher of hit games like Monopoly Go! and Stumble Guys, was the first to pilot this tool, working closely with Stream Hatchet to fine-tune its performance and to ensure creators align with their strategies to grow the reach of their flagship games. Read the full story here: https://hubs.ly/Q02VvDs20

With the World Cup and Olympics on the horizon, excitement is building across the globe. Plug and Play Tech Center's recent LA Innovates event united top athletes and sports executives to explore how innovation is shaping the future of these iconic sports events. GameSquare’s Justin Kenna (CEO), Jake Phillips (Stream Hatchet CRO) and Erik Anderson (FaZe Clan Head of Esports) were invited to take the stage on a panel run by Plug and Play's Alex Hemmerlein to discuss esports at the Olympics. The conversation spanned the rise of #esports and its path to mainstream recognition, the significance of the IOC created Olympic Esports Games that will take place in Saudi Arabia in 2025, and the exciting crossover between traditional sports and esports. The panel also explored how technology and new media are revolutionizing fan engagement, from interactive streaming to immersive experiences, and what traditional sports can learn from esports to enhance their own fan interactions and embrace innovative broadcasting methods It was an honor to be part of such a well-run and insightful event. #OlympicEsportsGames #FIFAWorldCup26 #LA28