Guidance

We are so proud to announce that Guidance has been recognized by our friends at Ordergroove as their "New Partner of the Year" earlier this week at National Retail Federation. We have worked with closely with Sukh Sidhu, Justin Hong, and Sara Gray over the past year to offer our clients world-class solutions for their subscription and recurring revenue needs. Here's to an even bigger partnership in 2025!

Guidance is getting ready to hit the road and the first stop in New York City for the National Retail Federation Big Show on January 12th! We are hosting a private dinner with our partners Ordergroove and Amazon Multi-Channel Fulfillment on Sunday evening at the wonderful Hav & Mar. And on Monday morning, we are opening up a private retreat and lounge for brands to find peace and quiet (and chair massages!!!) off the show floor. Join us alongside Shopify, Recharge, Signifyd, and Kustomer for a wellness experience including fresh made juices, coffee bar, and fun takeaways. Want to join in on the fun? RSVP through the links in the comments.

🎉 Celebrating 5 Years of Excellence 🎉 Today, Guidance proudly celebrates a major milestone as we honor the outstanding journey of our Technical Architect, Lalatendu Pahadsingh, in his incredible 5 years with us. Over this time, Lala has successfully managed a variety of unique projects across multiple platforms, including Optimizely CMS and Commerce, Drupal, Sitecore, and Shopify Plus. His ability to navigate complex process requirements and deliver exceptional results for clients with diverse needs has been truly remarkable. Lala is a recognized in-house expert on the Optimizely platform. He consistently stays up-to-date with new features and shares his insights with the team. Through his leadership on numerous Optimizely upgrade projects, Lala has helped establish Guidance as a trusted authority in this area. Throughout his tenure, Lala has provided invaluable technical oversight on some of our most high-profile and unique projects, contributing to the successful delivery of work for clients like Valvoline Inc., Dovetail Furniture, AOP, Scale Media, Sole Fitness, and Turn5, Inc.. With his strong project oversight, Lala excels in managing communication between clients and developers, always ensuring smooth workflows and proactive solutions to challenges as they arise. He’s never hesitant to ask for support when needed, ensuring successful outcomes every time. Please join me in congratulating Lala on this incredible milestone! Here's to many more years of success ahead! 🎉

Guidance is pleased to commemorate the remarkable five-year journey of our esteemed Senior Project Manager, David Rodriguez, Adv. Certified ScrumMaster. David stands as a respected and proficient member of our project management team, consistently demonstrating excellence in building strong client relationships and adeptly navigating discussions on project scope and budget impact. As a dedicated team player, David goes above and beyond, readily assisting with vacation coverage, training new hires, and actively contributing to the Guidance project management processes. His approachability and affable demeanor make collaborating on projects a pleasure, even amidst tight deadlines and challenges. David’s strong technical acumen and deep knowledge of various ecommerce platforms ensures that he not only finds appropriate solutions but also anticipates potential issues, allowing for proactive course-correction. Over the years, David has provided invaluable oversight for some of Guidance’s more challenging projects as well as nurturing long-term relationships with such partners as Valvoline Inc., Hearst Magazines, and Caltech. David embodies the leadership qualities we cherish at Guidance, confidently steering projects from initiation to execution. He is both strategic and tactical, and his oversight extends across cross-functional teams, encompassing creative design, technical, business, and management stakeholders. David’s ability to motivate and mediate has played a pivotal role in our continued success. His significant contributions make David an invaluable asset to Guidance, and we take pride in celebrating this impressive milestone. Here’s to many more years of collaboration and success!

📊 Attention Ecommerce Leaders and Strategists! Navigating today's complex digital marketplace requires more than just good intentions—it demands strategic insight. On January 8th, we will kickoff our next webinar with SiteVibes and Borsheims "TCO & The State of Ecommerce" covering topics such as:  - Analyze current market challenges  - Break down total cost of ownership  - Provide actionable transition strategies Whether you're a startup or an established brand, this is your blueprint for ecommerce success. Reserve your spot now: https://lnkd.in/ddExaxDN

Here's what you may have missed from Guidance this month!

📚 Just Released: The State of Ecommerce Platforms in 2025: From Our Developers' Perspective 📚 As we look ahead to 2025, the insights that matter most come not from market analysts, but from the developers, engineers, and architects who build and maintain ecommerce stores daily (We have interviewed our most senior technical architects to assemble this comprehensive report)  This guide draws from hands-on experience to examine how major platforms serve the needs of today's most demanding brands, including: 🔹 Platform comparisons 🔹 Technology trends 🔹 Implementation strategies 🔹 Future-proof architecture decisions Download your free copy and stay ahead of the curve: https://lnkd.in/gNki_izN

Here's what you may have missed from Guidance this month!

We have just published our latest case study, focusing on the amazing launch of the all-new Modere ecommerce experience on BigCommerce! Guidance launched Modere on BigCommerce with seven global instances, and implemented an intricate set of business rules in support of their business model. The redesigned customer experience is supported by a host of back-office integrations, including a custom-built promotions engine, to confidently position Modere for the next stage of their grow Read the entire case study here ➡️ https://lnkd.in/gdbZUbVj

🌟 We are thrilled to announce that Guidance has won 3 prestigious W3 Awards from the Academy of Interactive & Visual Arts! 🌟 🏆 Gold - Best User Experience for Modere 🥈 Silver - Best Website Redesign for Modere 🏆 Gold - Best Website Redesign for Reinders, Inc. These wins reflect our team's dedication to delivering exceptional digital experiences for our clients. We're grateful to our partners at Modere and Reinders for trusting us with their vision!