Guideline

Trend Alert: Ad Spend on X Surges After National Elections As we look back at the full year in media, a stark trend emerges on X (formerly Twitter). Ad spending behaviors are illustrating a major turnaround since November 2024. 📉 After two years of consistent, heavy YoY ad spend decreases in the 60-80% range, November showed the first signs of recovery, with more moderate declines (-32%). 📈 The first first full month after the National Elections shows +123% YoY improvement. To stay ahead on media spend and pricing dynamics, reach out at guideline.ai to request more information. #DigitalMarketing #AdSpending #Insights

After single-digit declines in the first two quarters, Traditional Media saw mild YoY growth in Q3'24, marking a return to positive quarterly growth for the first time in years. 📉📈 Did it continue into Q4 after the Olympics, or will we see more digital dominance in 2025? Discover more trends and keep track of diverging media investments. Request the full Media Report at https://hubs.la/Q0326Zpl0. #GuidelinePlanning #MediaIntelligence #AllMediaMarketBrief #AdSpendTrendsUS #TraditionalMedia #DigitalMedia #AdvertisingTrends

Since its launch in the U.S. in 2020, TikTok has grown from just 2% to 20% of total social ad spend. It now ranks as the second-largest social publisher, trailing only Meta. Notably taking market leadership in the Makeup and Skin Care category - which boomed during pandemic recovery and penetrated the youth market. As the industry awaits a decision on the TikTok ban, Guideline forward bookings show no sign of slow down in January or February spend. Read more on the advertiser reponse in ADWEEK or reach out to our team for more details. #tiktokban #adtech https://hubs.la/Q032tVmX0

The results are in! The top five highest-grossing teams by ad revenue for the 2023-2024 NFL season are ... 1️⃣ Dallas Cowboys = $329 million 2️⃣ Philadelphia Eagles = $240 million 3️⃣ Kansas City Chiefs = $223 million 4️⃣ Buffalo Bills = $193 million 5️⃣ Green Bay Packers = $184 million Where does your team fall on the charted list of highest-grossing teams by ad revenue for the 2023-2024 season? And what does it mean for your advertising strategy in 2025? 🗓️🏈 Learn all about the NFL’s unmatched media performance and what effect it could have on your advertising strategy by reading our latest e-book, NFL Insights 2024: What a Single Sports League Reveals About the Media Landscape. https://hubs.la/Q0327cxH0 #GuidelineInsights #FootballInTheMedia #LiveEventBroadcasting #AdSpendTrends

After years of continuing media fragmentation, media planners’ need for visibility into what’s driving the advertising marketplace has only grown. We believe our own Alberto Leyes said it best: “Long gone are the days when top content was reserved for direct-sold inventory.” 🌐 Media professionals needed a better way, so Guideline delivered an objective and strategically comprehensive view into the diverse advertising landscape in the form of our Programmatic Marketplace Insights ... https://hubs.la/Q031z-7M0 #MediaPlanning #GuidelinePlanning #MediaPost #commentary #MediaPlanningPlatform #MediaBuyingMarketplace

🌟 Who's topping the charts in #AdTech? Swipe through to explore the contenders reshaping the #advertising landscape. Reach out at guideline.ai to connect with our team at #CES and dive into major trends and opportunities for 2025.

Guideline Announces Vincent Mifsud as CEO https://lnkd.in/d623UAZr #GuidelineAI #cmofirst #advertisingdata #adplanningsoftware #programmaticmedia

Thanks to AdNews Australia for the opportunity to present Guideline's insights for AU #adspend in 2025 in Brisbane yesterday, and to showcase key trends we've seen in other countries that may drive that growth. https://lnkd.in/gqMtfiFF #digitalmarketing #marketinganalytics

As we approach the holiday season, the Macy's Thanksgiving Day Parade stands out with an impressive $52.8M in ad spend already booked through October, and is projected to reach $55M this year. This iconic event not only marks the start of the holiday festivities in the US, but also showcases the significant economic impact of major events in our culture and media. To say the media landscape has "changed" in the last 100 years would be a gross understatement, so how did the Macy's Parade remain a beacon of ad spend all these years? Check out the full analysis on our blog to see how other major entertainment events compare! #Thanksgiving #MacysParade #EventEconomics #Guideline #DataInsights #Advertising https://lnkd.in/gBgphq69

Thrilled to see Anthony Crupi's latest piece for Sportico unpacking the NFL’s Thanksgiving dominance with sharp insights. Proud that Guideline’s ad spend and pricing intelligence helped frame the narrative and loved chatting with Anthony about such a major cultural and media phenomenon. #guideline #NFL #thanksgiving #sportico https://lnkd.in/eCUR274u