Gusto Embedded

Gusto Embedded

Embedded Software Products

San Francisco, CA 1,763 followers

About us

Build on a trusted payroll API. Gusto Embedded is the only payroll API with 10 years of experience and actionable data behind it. We offer a strong, time-tested foundation built by engineers for engineers. Build the future: Gusto has spent a decade dialing in our code and making payroll as smooth and efficient as it can be. Now we’re giving developers access so they can leverage our experience and build their own powerful products. — Experiment, learn, and iterate: Our robust API gives you industry-leading tools for a first-class developer experience. — Support from Gusto’s experts. Help when you need it, and uninterrupted freedom when you don’t. — Move fast. Develop, test, and deploy on an infrastructure already optimized for payroll, then let data inform what’s next. Innovate to differentiate: You know your customers' needs better than anyone. With Gusto Embedded, you can tailor an end-to-end experience that will add value and delight for your users. — Make it your own. Build on a platform that fits seamlessly with your brand and business needs. — Tailor your solutions. We made our API flexible at every level so you can solve your specific customer pain points. — Work smarter, not harder. Use your design and engineering resources more efficiently and dynamically. Grow your business: Retain and expand your customer base, and watch your revenue grow along with it. Once you’ve built an awesome product, you deserve to see the rewards. — Knowledge is power. We provide you with valuable data to help inform your business decisions. — Stay a step ahead. Continue to outperform the competition as our API evolves along with your changing needs. — Keep an eye on the future. As you think of new ways to serve your customers, rely on Gusto as a strategic partner.

Industry
Embedded Software Products
Company size
51-200 employees
Headquarters
San Francisco, CA
Type
Privately Held

Locations

Employees at Gusto Embedded

Updates

  • 🎉 Huge congratulations to Vagaro, one of Gusto Embedded’s payroll partners, for winning Tearsheet’s 2024 SMB Award for Best Embedded Finance Product for SMBs! Vagaro has transformed payroll processing for beauty, spa, and fitness businesses, saving owners time and simplifying complex pay models. This well-deserved recognition showcases their dedication to innovation and customer success. Cheers to more milestones ahead! 👏 Read all about it here: https://bit.ly/3By8jPu

  • We’re happy to announce our partnership with Xero as they launch their payroll solution powered by Gusto Embedded. Together, we’re making it easier for U.S. small businesses to manage payroll seamlessly within the platform they already know and love. 🩵 Excited to see this partnership come to life and support even more small businesses. Learn more about the partnership here: https://lnkd.in/eaP7Tujd

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    105,227 followers

    Big news for U.S. small businesses! We’re thrilled to announce that Xero is launching an all-in-one payroll solution powered by Gusto Embedded. Managing payroll can be complex and time-consuming. With Xero’s new deeply embedded payroll offering, U.S. small business customers will soon be able to: ✅ Pay their teams seamlessly, without juggling multiple logins. ✅ Get full visibility into payroll, cash flow, and operations—right within the Xero platform. ✅ Save time with automated processes that reduce manual errors and stress. This partnership marks a significant milestone: bringing together Xero’s trusted accounting platform with Gusto’s expertise in payroll and compliance, built over a decade of serving 300,000+ small businesses. As Vikram Grover, EGM of Global Partnerships at Xero, puts it: “We’re excited to extend our partnership with Gusto and offer its best-in-class payroll services directly to our small business customers, all through the same platform they already love.” When small businesses thrive, we all win. 🎉 Read more from Tomer London about this partnership and how it will make life easier for small business owners: https://lnkd.in/eaP7Tujd

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    1,763 followers

    At Tearsheet’s The Big Bank Theory Conference, Gusto Embedded joined industry leaders from Mastercard, Truist, US Bank, and Citizens to discuss how technology and community-focused strategies are transforming SMB financial services. From our GM, Yi Liu, "Running a small business is hard and owners are looking for help. Frequently, they’re turning to the partners they already trust, like their banks, to help solve these pain points." Explore the key takeaways here 👉 https://bit.ly/4gjTkYe

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  • We 🩵 to see how CleanCloud payroll empowers business owners like Ocean Van, owner of Coco Laundry - Laundromat, Wash & Fold, to focus on what matters most—taking care of their team and growing their business! He highlights, "A benefit that CleanCloud payroll allows is to stay compliant with the payroll tax and regulations, it's really important to not have to worry about that and just focus on making sure our employees get paid on time." Watch the full video 👇

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    3,759 followers

    🎬 In our latest #testimonial, Ocean Van, owner of Coco Laundry - Laundromat, Wash & Fold in Long Beach, California, shares how #CleanCloud Payroll, powered by #Gusto, has streamlined payroll management and saved him valuable time to focus on growing his business. 🚀 To hear Ocean's story in full, you can watch here 👉 https://hubs.li/Q02_5jcp0 PLAYE, Gusto Embedded, Gusto #cleancloudpayroll #laundromat #customerstory #businessoperations

  • 🔧  At Gusto Embedded our goal is to help our partners create seamless, branded, and customized payroll experiences for their customers. And every partner's needs are a bit different. Hear from Shirley L., a developer on the Gusto Embedded team, as she walks through how we solved for a partner-specific feature request, and how the team worked across the larger Gusto team to prioritize and build a complex feature: https://bit.ly/4fYbWgl

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  • 🎙️ In this episode of the SMB Tech Innovators Podcast, we sit down with Vignan Velivela, Co-Founder and CEO of AtoB, to explore how technology for the trucking sector is transforming outdated systems and creating new opportunities for growth. 🚛 From modernizing payment processes to empowering small businesses with tools traditionally reserved for larger players, AtoB is reshaping the financial infrastructure of an essential industry. Check out the episode here 👉 https://bit.ly/3BeoMYO

  • 🎙️✨ Special episode! We recently hosted an awesome event in our SF office where Tomer London, Co-Founder and CPO of Gusto, sat down to chat with Rex Salisbury, Founder and General Partner of Cambrian, and a room full of fintech leaders. Check out the conversation about Gusto's journey into embedded payroll, scaling through partnerships, and the unique challenges of compliance and user experience in the fintech landscape. Full episode here -> https://bit.ly/4fyTWJu

  • 🎙️ Technology is transforming how businesses handle payments, driven by innovation and customer expectations. On this episode of The SMB Tech Innovators Podcast, Jessica Young, Managing Director and Head of Product, Chase Payment Solutions, shares insights into staying close to your customer, how embedded solutions support businesses across all stages, and key trends shaping the future of payment solutions. Tune in to explore how Chase is leading the way in secure, seamless payments and learn more about the launch of Chase Payroll! 👉 https://apple.co/4euKHZh

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  • Feeling the love from FreshBooks! 💙 We’re thrilled to have been part of FreshConnect Partner Day, where our teams came together to fuel new ideas for supporting small businesses. A big thanks to FreshBooks for highlighting our partnership and shared mission to empower SMBs. Looking forward to more great work ahead! ✨

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    88,134 followers

    Last month, we hosted the FreshConnect Partner Day 2024 with some of our trusted partners. 🤝  This one-day conference builds stronger connections and ignites fresh ideas, so that we can keep on doing what we love—helping business owners, entrepreneurs, and freelancers like you! 💙 Today, we’re highlighting our partner Gusto, an all-in-one payroll, benefits, and HR platform that empowers businesses to put people first—just like we do at FreshBooks. ✨So, here’s what we asked them! 👉 How do you view FreshBooks’ commitment to helping small businesses and entrepreneurs thrive? “The whole Gusto Embedded team walked away from FreshConnect energized by FreshBook's vision to build a great payroll experience for SMBs within their platform.”  —Yi Liu, GM, Gusto Embedded 👉 What role do you think FreshBooks plays in the SMB ecosystem? “We applaud FreshBooks’ mission to offer an all-in-one operating system for small businesses. We hear over and over that's what SMBs want and it makes us more excited than ever to partner with FreshBooks!”  —Tom Byun, Head of Revenue, Gusto Embedded To the entrepreneurs, freelancers, and business owners who trust us on your journey, we’re grateful for you! 💙 #partnerships #SmallBusinessGrowth #SmallBiz #AccountingMadeEasy #FreshBooks #BusinessOwners #entrepreneur #accounting #AccountingSoftware #BusinessTips #gusto #YouLend #stripe #bench #fundbox #FBWeeklyPartnerSeries

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  • Money 20/20 was a whirlwind alright! Our team had a great time last week and we can't wait to see you out there again next year. Check out Gusto Embedded's GM, Yi Liu's key takeaways on how embedded fintech is reaching new heights. 👇

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