The Harris Poll

Millennials and Gen Zers have found that the pathway to having their own children is full of neverending trials and tribulations. Between navigating the childcare crisis and simply trying to stay afloat day to day, many adults have delayed or nixed having kids altogether, figuring that having one would dent their already-high bills. That’s where DINKs come in. Short for dual income, no kids— DINKs now represent around 5% of Americans, according to a survey of more than 2,400 parents and 1,700 non-parents from The Harris Poll. Young adults are throwing aside the faded script of a nuclear family and a white-picket fence. It makes sense, given many can’t even afford a house. And DINKs are finding out that their lifestyle is paying off. Read more: https://lnkd.in/eVbc3a-s

America is in a pet economy boom, driven by younger generations spending more money, time and attention than ever on their four-legged “children,” and 58% of Americans want their pets at work. Read more in this week's edition of Ray Day, APR's WHAT THE DATA SAY featuring insights from The Harris Poll, La-Z-Boy Incorporated, Paylocity, Keep America Beautiful® and more: https://hubs.li/Q02ZcmXV0 #insights #data #whatthedatasay

Over the last 20 years, Unilever's Dove has challenged stereotypical beauty standards by featuring real women in its advertising campaigns. While “Real Beauty” pioneered Dove’s empowering efforts in 2004, the brand has continued to appeal to consumers. After ranking 12th in our latest Ad Age - The Harris Poll Gen Z brand tracker, we explored what's catching Gen Z's attention. https://hubs.li/Q02Z6gv60

Exciting news! Fast Company just dropped an exclusive article about the latest whitepaper from eyeo and The Harris Poll. It dives into how U.S. consumers are fed up with disruptive digital ads. Key takeaways? A whopping 89% of people want limits on ad quantity and disruption, and they think tech companies and advertisers are to blame for the chaos. Our chief commercial officer, Jan Wittek sums it up: “A lot of our studies and this one show that people do not mind the advertising in exchange for free content. The overwhelming majority say they’re okay with it. The question is what type of ads and what is the ad experience—nobody likes being bombarded with ads that fill 90% of the screen, or ads that have both video and sound on. Those are most hated, and the ones that advertisers continue to use the most.” Check out the Fast Company article to get all the details on this important research! https://lnkd.in/e_Ttpvfm

After ranking second in our latest Ad Age - The Harris Poll Gen Z brand tracker, we explored how popular meal-kit provider, HelloFresh, successfully caught young consumers' attention. Find out: https://bit.ly/3YWArmX

We're excited to share the release of Digital "Ad-tastrophe": Consumer & Industry Perspectives, a new whitepaper by eyeo and The Harris Poll. This study features research that reveals eye-opening insights about the state of digital advertising. A few key findings: - Consumer Frustration: Intrusive ads are a major pain point for users, even more so than security and privacy concerns. - Demand for Control: Consumers overwhelmingly want limits on digital ads and more control over the value exchange for accessing free content. Download the report now: https://lnkd.in/eTebGGp2 Read more in Fast Company: https://lnkd.in/e_Ttpvfm #digitaladvertising #adtech

A new landmark survey, in partnership with Association of Chamber of Commerce Executives, explores U.S. adults’ perceptions of their local chamber of commerce, the role chambers play in their communities, and the value of chamber membership to businesses. According to the survey, 88% U.S. adults say their local chamber has an impact on addressing challenges within their community, and 90% feel their local chamber has an impact on growing the local economy. Explore the report now for more insights: https://bit.ly/3CxUf8B

Join us tomorrow at 12pm EST on our LinkedIn Live featuring Wendy Salomon from The Harris Poll, and Matthew Herr and Manish Goyal from IBM Consulting. They’ll discuss how top AI leaders develop action-oriented roadmaps, foster alignment with authentic communication, and leverage strong data foundations for #AI customization. Gain insights to help elevate your organization's AI leadership: https://ibm.biz/BdaTXc

A groundbreaking new USF St. Petersburg study, conducted by The Harris Poll, will track young people through 2050 to learn more about the long-term impacts of smartphones, social media, and other digital media on individual wellbeing. The Life in Media Survey will collect insights and experiences from thousands of 11 to 13-year-olds as they pertain to digital media, allowing for ongoing insight to parents, teachers, researchers, health providers, and others on the impact of digital media use on children and as they age into adults. More: https://bit.ly/4hVWL8P

While trust in the news media continues to decline, 71% of Americans believe companies should advertise on news media. Read more in this week's edition of Ray Day, APR's WHAT THE DATA SAY featuring insights from HarrisX - a Stagwell Inc. company, The Harris Poll, Milken Institute and more: https://hubs.li/Q02YpRNq0 #insights #data #whatthedatasay