Heinz Marketing Inc

MarTech Moment: ChatFactory—a centralized hub for generative AI in marketing. 🧠✨ In this blog, we dive into: 🔹 What ChatFactory is and how it works 🔹 Why it’s the key to maximizing AI-powered content creation 🔹 How it streamlines workflows to drive efficiency and ROI Read the blog post to learn more about ChatFactory by PathFactory : https://lnkd.in/gDz_xbtF #MarTechMoment #ChatFactory #GenerativeAI

Brand as the Car, Demand as the Engine: A Marketing Perspective Matt and Jesse explore the intricacies of balancing brand and demand in marketing. A strong brand serves as the foundation, similar to a car, while demand acts as the engine driving conversion. Discover how brand awareness can accelerate customer engagement and more by tuning into the full episode. https://lnkd.in/ehQweBiZ #SalesPipelineRadio #Brand&Demand #BrandAwareness

B2B CMOs: Are you ready for the next evolution of AI? Traditional AI tools can analyze data and automate tasks, but Agentic AI is taking things further—acting independently, solving problems, and driving initiatives forward. 🚀 In this blog, we explain: 🔹 What Agentic AI is and why it matters for B2B 🔹 How it can empower CMOs to make faster, smarter decisions 🔹 The game-changing impact on efficiency and strategy This isn’t just about tools—it’s about results. If you’re ready to move from AI-powered to AI-driven, this is your next read. Check it out: https://lnkd.in/gNChJqTY #B2BMarketing #CMOInsights #AgenticAI

📣 Effective Measurement in Marketing: Brand vs. Demand Debate In a recent Sales Pipeline Radio episode Matt dives in with Jesse Humphrey, VP of Marketing at Diversified. They discuss why focusing on demand is so enticing—we’re convinced it's measurable, even though complexity adds challenges. Jesse shares valuable insights on elevating brand measurement by looking at overall business metrics, rather than just campaign KPIs. Tune into the full episode for more: https://lnkd.in/ehQweBiZ #SalesPipelineRadio #Brand&Demand #BrandImpact

📢Read all about it: New B2B Reads! Every Saturday we share some of our favorite B2B sales and marketing posts from around the web. Keeps us up to date with all the haps (we know there's a lot going on 😵) and we thought why not share with everyone. This weeks topics include: 👉 The future of email marketing 👉 SEO erosion 👉 Making brilliant technical content 👉 and more! Check out the post here: https://lnkd.in/ezC6n6Ca #B2BReads

Relax! 😎 2025 is almost over. But before then, check out this month's B2B Revenue Drivers, full of insights for the coming year! #b2bmarketing #b2bsales #b2b

The Balancing Act of Marketing Orchestration 🤹♀️ Marketing orchestration isn’t just about today’s workflows—it’s about aligning the now with the next. How do you balance immediate needs while building for the future? In our latest blog, we explore how to: 🔗 Bridge the gap between interim and future-state workflows 🎯 Align teams around shared goals and evolving priorities 🛠️ Optimize processes for both agility and scalability If you're navigating the complexities of marketing orchestration, this post offers actionable insights to keep your efforts on track while staying focused on the bigger picture. 📖 Dive into the full article here: https://lnkd.in/ecj-RdRb #MarketingOrchestration #GTMOrchestration #WorkflowAlignment

Stress Less, Rejoice More This Holiday Season 🎄 The holidays are meant for joy, but let’s be honest—stress can creep in. This year, let’s flip the script! In our latest blog, we share 4 simple strategies to help you: ✨ Stay organized amidst the hustle and bustle 🎁 Focus on what truly matters 🌟 Find moments of joy and connection Whether you’re wrapping up year-end projects or just trying to enjoy the season, these tips will help you embrace the holidays with less stress and more cheer. 🎉 📖 Read the full post here: https://lnkd.in/geaZjPg3 #HolidayWellness #StressFreeHolidays #WorkLifeBalance

If you go from not working with sales to doing a crappy job working with sales, you can still move the needle! 🤣 Join Brent Adamson and Matt Heinz every Friday at 7am PST, right here on LinkedIn. Their conversations range widely about all things marketing, sales, year-end promotions, book publishing, Brent's favorite Christmas tree decorations and more!

Your 2025 Content Strategy Starts Now! 🎯 Planning a content strategy that resonates, engages, and drives results takes time—and December is the perfect time to get ahead. We put together comprehensive checklist to jumpstart your 2025 planning. From identifying key themes to aligning content with business goals, we've got you covered every step of the way. Highlights include: ✅ Actionable steps to create an effective content calendar ✅ Insights on aligning with trends and audience needs ✅ Tips to integrate innovative tools and strategies Don’t let the new year catch you off guard. Start 2025 strong with a clear, actionable content strategy! 📖 Read the full post here: https://lnkd.in/g-GaXC2S #ContentStrategy #B2BMarketing #2025Planning