Receipts or Just Smoke and Mirrors? 🔥
How many people on social media actually have the receipts for the success they flaunt?
It’s a serious problem. I see people I know personally portraying levels of success, business growth, or lifestyles that are flat-out lies. On Twitter, it’s rampant....you can read all kinds of things like this on Twitter:
"I scaled my company to $50M in 12 months using these 7 principles..."
And people believe it. They follow their advice, do business with them, or even worse—take a job there, invest or acquire their business.
This compounds as others see their follower count, engagement, or podcast appearances and assume that equals credibility. But does it?
Podcasts are a growing offender. Anyone can host a show and feature anyone they want, but how often do we see real fact-checking? Rarely. The same goes for company websites throwing around unverifiable stats: customers served, traffic numbers, revenue claims, and more.
Here’s the hard truth: I’ve been burned. I didn’t do enough due diligence, and it led to a disastrous acquisition.
The solution? We all need to step up and demand better. Ask for proof. Dig deeper. Verify. At my company, we’re working on publishing detailed case studies—not just slapping logos on a page—so people know we have the real receipts.
Here's a link to our latest cast study where we talk about real results: https://lnkd.in/gQ4Q3MAJ
Does anyone else see this growing problem? Have you been burned too? What’s your solution to this mess? Let’s talk about it👇
