Hello Outbound

I used to stuff my outreach emails with {{replacement_tokens}}. Now, my best-performing campaigns focus on context and pain points. Story Time: One of our best campaigns historically was when we did outreach to Shopify Agencies and pitched them on our services. The pitch was simple. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 𝘚𝘩𝘰𝘱𝘪𝘧𝘺 𝘴𝘵𝘰𝘳𝘦𝘴 𝘢𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺? 𝘐'𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘴𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘧𝘢𝘴𝘵𝘦𝘳. Why was this so powerful? Instead of stressing over the perfect replacement token, I instead spent the time doing prospect research and segmenting the list. We found all marketing agencies and then researched which ones employed Shopify Developers. This was our Signal to show that they needed Shopify clients. The Results: A single campaign that produced 48 Warm responses and 17 Meetings. When you understand the Context behind your prospect lists, your copywriting becomes easier, shorter, and more effective. ------ If you want help with your pitch, leave a comment below.

🤝 Personalization and Authenticity: The Heart of Successful Outbound Sales! In the world of e-commerce sales, making a genuine connection is key. Our in-depth guide reveals how personalization and authenticity can dramatically improve your outreach results. From crafting personalized emails to selecting the right sender profile, we cover everything you need to know. 🌐 Learn how to make your outreach feel less like a sales pitch and more like a meaningful conversation. Dive into our playbook for insights into building authentic connections and boosting your sales! #Personalization #Authenticity #SalesOutreach #EcommerceMarketing #B2BSales https://lnkd.in/dDyZQV4D

Sharing a few campaign strategies that helped this agency close 3 deals in 3 months! 🏬 Local SEO for Brick and Mortar Businesses: SEO Werkz is based in Salt Lake City, Utah, so they targeted retail stores and services businesses in their area that would be keen on working with a local partner. 📆 Industry Events: We found marketing leaders within specific industries and reached out on LinkedIn to set up in-person meetings at conferences. 🤝 Partnerships: Many agencies want to offer SEO Services, but don't have the resources to do so in-house. We leveraged this pain point to start conversations about white label partnerships. Full case study here: https://lnkd.in/ejQXiG2h

Just refreshed our guide to targeting e-commerce stores via cold outreach (email + linkedin). Great for agencies.

New year, new leads! Check out this success story from a marketing agency we worked with in 2023. "Our journey with Hello Outbound has been very impactful. Starting from a point where outbound leads were non-existent, we have now secured a 10% incremental revenue increase through their outreach. One of our highest-paying clients of the year came from our very first campaign, and we've continued to see value since then. Their platform is not just a tool, it’s a growth partner for us."   Full case study here: https://lnkd.in/gdZ2EXEA