Hello Helio

We’re excited to connect with some of the brightest healthcare marketers at MM+M’s Media Summit this week. We look forward to hearing from thought leaders and experts who are redefining “point of care” engagement, optimizing their campaigns through programmatic and ad-tech solutions, and so much more. We’re particularly excited to hear case studies, pain points, and learnings from pharma marketers who have been rethinking their DTC strategies. We always leave MM+M events feeling inspired, with actionable insights that align perfectly with our goals of creating a positive impact in healthcare marketing, patient engagement, and industry transformation. Are you attending the summit in NYC on Wednesday? Let’s meet up!

It's heartening to see digital health brands going mainstream! Empowering consumers on their healthcare journeys is a trend we love and support 👍 Congratulations Ada Health!

9 in 10 US adults face barriers in health literacy, and since October is #HealthLiteracyMonth, we decided to pause and reflect on the importance of promoting and engaging in intentional health literacy practices, and our scope of influence as healthcare marketing and communications. As part of our ongoing commitment to empowering individuals and communities, through the collaborative work we do with healthcare organizations and health conscious brands. Healthcare literacy takes on multiple forms beyond what the lay population remembers from high school biology. We're talking about: • Health literacy, health education and access to reliable, digestible information • Tech & digital accessibility for people of all abilities and reading levels • Access to (and help navigating) healthcare and digital health platforms Each of these areas presents unique and often significant hurdles. It's our job as healthcare brands and marketers to play an active role in helping audiences clear these hurdles, making it easier for people to navigate. At the core of most healthcare companies is a brand DNA rooted in helping people. By prioritizing clear communication, accessible content, and literacy across healthcare and its Digital touch points, we enable self-knowledge and informed choices—choices that empower consumers to make decisions best suited for themselves and their families. This, in turn, leads to improved health outcomes and reduces the impact of systemic barriers. (Even if your brand isn’t always the perfect match for every consumer, the effort to communicate in a clear, respectful, and empowering way leaves a lasting impact. It builds a legacy of trust and care, which can be just as rewarding as a sale.) If you're interested in enhancing your strategies, we’d love to hear from you. Scroll to explore more and join the conversation by telling us: What are some uniquely specific ways you’ve learned to health literacy with diverse audiences over the years? Kaitlyn Tuson Jamie Clark Electra Klidaki Julia Gytri

October is #BreastCancerAwarenessMonth, and as healthcare marketers committed to women’s health, we're using this installment of “The Archives” to reflect on the innovative "Know Your Lemons" campaign by Worldwide Breast Cancer. In healthcare communications, daunting, taboo topics often lead to ineffective brand efforts that fail to connect with consumers. However, with one woman dying from breast cancer every minute (and only 4% even knowing the signs), it's evident that bold, innovative approaches to education are urgently needed. The "Know Your Lemons" campaign revolutionized breast cancer awareness. By employing smart copy and powerful visual metaphors, it vividly illustrates the various symptoms of breast cancer, capturing attention and educating on a challenging topic. Its universal appeal seamlessly translates across languages and cultures, spreading its crucial message through every channel of media. This campaign not only stands out for its creativity but also for its profound impact on global breast cancer awareness. Scroll to dive in deep, and tap the link if you’re ready for some help building creative, game-changing campaigns like this. www.hellohelio.com Kaitlyn Tuson Julia Gytri Electra Klidaki Jamie Clark

October is #MenopauseAwarenessMonth 🙌 Too often menopause is misunderstood or overlooked, it's time to embrace open conversations about menopause, break stigmas, promote education and ensure women have the resources they need! #WomensHealth

We are looking for a designer/illustrator to create some simple, elegant custom drawings for a client project: anyone you love working with?

PART II: We're back with recaps from last week's Women's Health Innovation Series in Boston, where an audience member asked a thrilling question to a group of phenomenal women as we approached the end of a panel on making effective business cases for women's health. “If you had $50B to start a women’s health company, what would you build?” You could feel the audience almost jump out of their seats to lean in closer for their answers. Diana Torgersen told us she would start with the research, filling the enormous scientific gaps we all know exist. Susan Nicholson MD FIDSA motioned to acquire a massive amount of women’s health companies that are already doing great work and perhaps simply not receiving enough support or traction, aggregating them to build a powerful business from what’s already working right now. Trish Costello pointed out the importance of preventative measures and care, speaking on the need to place some of the responsibility in women’s health reciprocally on men (e.g., with male contraceptives and family planning, etc.). Megan Greenfield, Ph.D. pointed out that simply by *sharing* our knowledge (meaning, taking what we already know, centralizing all of our health data, organizing it, and embedding it into a more universally codified version of our healthcare system to be integrated into protocols), we would set the foundation for all new innovation to be more successful when hitting the market. We obviously live in the real world with real budgets and real limitations. But hearing the wildest dreams of brilliant minds - and what they would do with infinite resources - is truly inspiring. Let that serve as a big “START HERE” flag for other scientists, researchers, and entrepreneurs aiming to chip away at creating solutions that contribute to the bigger picture. Thank you, experts, for a valuable session!

This week at the Women's Health Innovation Series, we sat in on a truly exciting panel that covered making solid business cases for women’s health. All of the panelists delivered outstanding insights regarding: ‼ Research gaps ‼ Data implementation ‼ Reimbursement strategies to prevent the widening of disparities for out-of-pocket patients ‼ Getting ultra-specific to create the most compelling cases possible. But❗ The post-panel questions were equally thrilling. Perhaps our favorite - probably *ever* - made all of these brilliant women’s eyes light up: “If you had $50B to start a women’s health company, what would you build?” You could feel the audience almost jump out of their seats to lean in closer for their answers... Stay tuned! We'll fill you in on the creative and inspiring ideas these panelists provided on-the-spot on Monday, but in the meantime, we're dying to know: What would YOU build with unlimited funds and resources to improve women's health?! Tell us below! Jamie Clark Electra Klidaki

This #AllyWeek, through our Mitra Collective initiative, we reflect on how healthcare can become a more equitable, inclusive ecosystem, starting with listening to and supporting historically underserved communities (particularly those that have faced stigmas and biases in clinical settings). Advocating for and educating on cultural competency in healthcare is a huge part of Mitra’s mission, which is especially important for how we show up to support the LGBTQ+ community. It all starts with listening and opening space for candid dialogues about what’s broken. As Lauren Gray said during our June Pride Month roundtable, "You can’t move or improve something you’re not measuring." Let’s engage in real conversations that challenge systemic biases and create pathways to better health outcomes for everyone. 🔗 Catch this link to June’s roundtable for actionable insights for healthcare systems and partners, and even unlock steps that organizations can make within their ERGs. https://lnkd.in/ggRfujFT

One of our favorite takeaways from the brilliant minds of Day 2 panelists at the Women's Health Innovation Series focused on defining the role of cultural competency and the importance of doing so in maternal health and care delivery. It can have an enormous impact on patient outcomes: according to the CDC, there are 23.8 maternal deaths per 100,000 live births in the United States, a nation that - by far - spends the most money on healthcare globally, only to result in some of the poorest patient outcomes. “There’s the physician-centered viewpoint, and then there’s the patient-centered view. Oftentimes, there’s a perception gap. To deliver patient-centered, culturally competent care, we need to make sure we’re thinking about patients within the full context of their background, demographics, language preferences, cognitive abilities, level of education, and even their prior personal experiences with the health system. These all factor into patient-centered cultural competency.” - Elizabeth Garner https://lnkd.in/dB65pziR https://lnkd.in/gYG79ARy