Hencove

🧡 This Thanksgiving, we’re embracing the spirit of gratitude and unity (and yes, maybe some delicious food too!). As we gather around our turkey-filled tables and reflect on the connections we share, we’re reminded that it’s these relationships that make our work at Hencove so meaningful. Whether you’re one of our incredible clients, professional partners and peers, or friends and family members whose support powers us, we want to take a moment to say thank you! 🦃 As a reminder, we’ll be offline today and tomorrow to enjoy the holiday, but we’ll be back next week refreshed and ready to keep creating great things together. #happythanksgiving #gratitude #thankful #marketing #b2b

Volume 3 of the Hencove Friendsgiving Cookbook is here! From savory side dishes to gluten-free goodies and delectable desserts, there’s a recipe for everyone in this seasonally-inspired cookbook. Dive in and let us know your favorite—we promise, it’s stuffed with delicious options 😉 https://lnkd.in/enc6BtiQ Naturally, we couldn’t call ourselves good marketers without doing some product testing. So, we gathered the local ‘Cove Crew for a Hensgiving celebration! After a wonderful afternoon of taste testing, we’re thrilled to report all the recipes passed with flying colors (and flavors)! #thanksgiving #b2b #b2bmarketing #marketingteam

While Halloween might be over, the marketing scaries are here to stay. That's why Cassie's bringing you some "spooktacular" ideas to keep your content fresh, alive, and thriving year-round. As a B2B marketer, one of the worst nightmares you face is the dreaded content graveyard—where your well-crafted posts go to die, buried under low engagement and minimal reach. But don’t let your content rest in peace just yet—there are ways to resurrect it and keep your strategy lively and engaging. https://lnkd.in/eGUCQdJA #marketing #b2b #linkedin #linkedintips #b2bmarketing

The B2B buying process is complex, involving a committee of decision makers, high-stakes transactions, and an extended purchasing cycle. For B2B sales and marketing teams, really understanding the buyer’s journey is like having the ultimate roadmap—it lets you create messaging that hits home, speaks to what customers actually need, and keeps the conversation engaging every step of the way. Reaching the right stakeholders at the right moments is essential to secure buy-in from key decision-makers, ultimately converting prospects into clients. https://lnkd.in/e8Q-zFiV #marketing #b2bmarketing #b2bsales #b2bbuyingjourney

After a downturn in business conference attendance for several years, 2024 has seen a dramatic rebound. In-person meetings give businesses – and people – the chance to make new connections and form deeper and more meaningful relationships with existing contacts. We’re not quite ready to call it The Year of the Conference, but by many measures, the resurgence is real. In light of this conference comeback, Mary outlines five ways your team can make the most of the investment: https://lnkd.in/e9KFAQ9J #conferences #b2bmarketing #b2b #networking #b2bconferences

⭐️ The October edition of the Hencove newsletter is almost here! Packed with insightful thought leadership, a client project spotlight, and valuable industry resources, this edition is one you won’t want to miss. Not subscribed yet? Subscribe to the Cove Corner to stay informed and inspired. 📥 https://lnkd.in/eUCJFe7B #b2b #b2bmarketing #marketing #newsletter #communications

Whether you’re #marketing fintech to banks, health tech to #hospitals, or leadership development tools to HR teams, every customer is a person with their own ambitions and interests. As a new generation of B2B buyers shake up the marketplace, it’s time us to borrow some moved from the B2C playbook and harness the power of creative, personal #storytelling. In a recent blog, Tony explores how blurring the lines between #B2B and B2C can form lasting connections. https://lnkd.in/e5szM-Xg

While nearly 62% of marketers report using artificial intelligence (AI) in some aspect of their work, we’re not quite ready to jump on the machine-generated bandwagon. The reason? AI can’t trump human expertise. Unlike us human marketers, AI lacks the creative and analytical skills to differentiate a brand, empathize with target audiences, integrate market trends––the list goes on. Human authenticity is a timeless, irreplaceable skill. By leveraging our unprogrammable ability to form connections, think outside the box, and generate original ideas, marketers can continue making content that resonates with real people, while exploring new ways to implement AI without compromising the quality of their work. https://lnkd.in/gj_jj2pX #artificialintelligence #B2Bmarketing #contentcreation

A huge thank you to our new client, Opsahl Dawson, for sending us a bunch of swag and a batch of delicious homemade cookies! Little did they know, we love to talk strategy over sweet treats. Here’s to a successful partnership ahead! 🎉 #B2BMarketing #Partnership #Marketing

Employing account-based marketing (ABM) can help you stay ahead of market trends, meet buyers where they are, and maximize impact. Before getting started, it’s important to identify the best ABM strategy for your business goals. 💡A 1:1 ABM strategy delivers highly personalized messaging to individual accounts, prioritizing quality over quantity. 💡The 1:few ABM strategy targets a handful of similar accounts, allowing for some personalization while connecting with multiple companies at once. 💡With a 1:many ABM strategy, teams can market to thousands of accounts, targeting numerous decision-makers within their target companies. https://lnkd.in/eaWNmwEK Interested in whether ABM can work for you? Learn more in our recent blog: https://lnkd.in/eb8Ggt25 #ABM #B2Bmarketing #bestpractices