Hennessey Digital

🏍️🍊 Heading to the Motorcycle Accident Summit in Orlando? Refuel at Hennessey Digital’s Help Yourself Station (Booth 16) and enjoy a complimentary, organic, cold-pressed juice crafted locally by Orlando's New Moon Market. Meet internationally acclaimed CEO Jason Hennessey and connect with Rob Coleman to discuss cutting-edge trends in SEO, PPC, and online marketing strategies that can help your firm secure more high-value cases in 2025. See you at the summit!  🦩 #SEO #DigitalMarketing #LawFirmMarketing

Every year, our team at Hennessey Digital comes together for Random Act of Kindness (RAK) Week, where we challenge each other to spread kindness—and for every act shared, we donate $5 to a worthy cause. This year, team members voted to support the Los Angeles Fire Department Foundation, honoring the first responders who have been instrumental in protecting and serving the LA community. Thanks to 487 acts of kindness (wow!), we raised $2,435 that will be donated to support their remarkable work. #kindness #HennesseyDigital #donations #lawfirmmarketing

Here’s something you probably didn’t expect to hear from a company that specializes in SEO: 📢 How to REMOVE your information from Google Search 📢 No, we’re not talking about your business or brand—just your personal details. Because while visibility is great for your company, it’s not always ideal for your private life. Google gets it. That’s why they’ve upgraded their Results About You tool, making it easier than ever to remove personal information from search results. With a new interface, you can now request removals or updates with just a few clicks—because protecting your privacy should be as easy as finding the nearest coffee shop. What do you think about Google’s latest changes to protect personal information? #google #seo #privacy #lawmarketing

Google knows when you're being lazy. Expanding your law firm’s website to multiple locations? Great. But if you’re copy-pasting the same content with a few city name swaps, you're setting yourself up for failure. Duplicate content kills rankings. Google won’t index 10 nearly identical pages just because you changed “Los Angeles” to “San Diego.” We tested this with a client. Their cookie-cutter location pages weren’t ranking. The fix? Unique, well-researched content for each location. We used Copyscape and Sightliner to keep duplication under 20%. Within months, organic traffic skyrocketed. If you’re expanding into new cities, don’t let lazy content hold you back. Write fresh. Write smart. Or get buried in search results.

Your closing argument might be airtight, but is your bookshelf up to the task? 📚💼 The best lawyers don’t just know the law—they know how to think strategically, negotiate masterfully, and market their practice like a pro. Whether you're sharpening your skills or leveling up your firm, these reads belong in your arsenal: ⚖️ The Tools of Argument – Joel P. Trachtman Because airtight reasoning wins cases—and clients. 🎯 The Game Changing Attorney – Michael Mogill Stand out in a crowded market and build a law firm that thrives. 🔍 Law Firm SEO – Jason Hennessey Turning Google into your best referral source? Now, that’s a power move. 🕵️♂️ Never Split the Difference – Chris Voss FBI negotiation tactics that work in settlements, contracts, and, let’s be honest, dinner reservations. 💡 The Client-Centered Law Firm – Jack Newton Because happy clients lead to a healthy bottom line. Looking for more essential reads? We’ve got the full list here 👇 #LawyerReads #AttorneyLife #LegalMarketing #NegotiationTactics #SEOForLawyers

So let’s talk about this for a second… Most people think SEO is expensive. And yeah, it can be, if you throw money at an agency without understanding what you're paying for. But if you’ve got more time than budget, the best thing you can do? Invest in your own education. Learn the fundamentals, test strategies, and refine your approach. Now, here’s the problem: You don’t know what you don’t know. That’s where a coach comes in. A good coach doesn’t just tell you what to do, tell you what NOT to do. They help you skip the mistakes that waste months of effort. If you’re grinding away and need guidance, find a mentor who can shortcut your learning curve.

There are over 1.33 million active lawyers in the U.S. today! That’s a 5% increase since 2013—so if you feel like you’re bumping into more attorneys these days, you’re not wrong. 🔹 New York is the lawyer capital, with 9.6 attorneys per 1,000 residents. 🔹 The legal field is getting more diverse—women now make up 41% of U.S. attorneys. 🔹 And with an average salary of $110K and 35,600 new openings a year, the demand for legal minds isn’t slowing down. Want to see how your state stacks up and what this means for the future of the profession? We break it all down. 👇 #LegalIndustry #Lawyers #AttorneyLife #LegalMarketing

What were the top Google search terms this week? No surprises here—the Super Bowl reigned supreme over U.S. search trends! Whether you were diving into the world of Kendrick Lamar, tracking Travis Kelsey, or frantically asking Google, “What does ___ mean?” it’s evident that football captured everyone’s attention. Here’s what folks were searching for: 🎤 Kendrick Lamar Halftime Show (10M+ searches)– Legendary or controversial? Either way, one thing’s clear: his performance had everyone Googling for more. 🎾 Serena Williams (1M+ searches) – She might not have played a single minute, but her halftime dance stole the show and sent everyone into a frenzy. 🏈 Aaron Rodgers (200K+ searches) – The Jets waved goodbye, proving that you don’t need the Super Bowl spotlight to make headlines. 🦸 Captain America: Brave New World (200K+ searches) – It’s as if superhero movies are destined to soar—this one is no exception. Trending searches tell a fascinating story about what excites, surprises, and entertains us. What’s the most unexpected thing you’ve Googled this week?

Too many leads? That’s not a problem, it’s proof that SEO is working. Imagine this: A law firm invests in SEO for the first time. Two years later, cases are flooding in, intake is overwhelmed, and they’re asking "Can we just turn SEO off?" Absolutely not. A strong marketing partner doesn’t just drive leads; they create new challenges, staffing issues, intake bottlenecks, and operational stress. These are growth problems, and the solution isn’t cutting off the pipeline. Instead, it’s about delegation and optimization: ✅ Hire an intake specialist to handle lead flow. ✅ Bring in HR support to scale staffing faster. ✅ Refine processes to maximize efficiency. Don’t break what’s working. Fix what’s breaking because of it. Has your firm ever struggled with too much growth?

We’ve got a cold-pressed juice with your name on it! 🍍 Stop by Hennessey Digital’s Booth (#21) at NTL and grab a refreshing pick-me-up—on us! While you’re there, connect with Rob Coleman and explore how your law firm can maximize its digital marketing strategy to stay ahead in 2025. #HennesseyDigital