At Halda, we're changing the game in enrollment marketing by making things simpler and more personal, kind of like your favorite streaming services. We help universities connect better with prospective students, guiding them smoothly from their first click all the way to enrollment. Our tools make every marketing dollar work harder and smarter, ensuring students find their best-fit college. With Halda, it's all about giving students a clearer path to admissions, boosting their future success and happiness.
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🎥 Is your institution leveraging organic strategies to boost enrollment? In this clip from our latest webinar, Lee Bradshaw breaks down the power of content and SEO for universities aiming to improve their LTV to CAC ratio. 📊 As he highlights, many institutions are adopting sustainable tactics like: ✅ Building dedicated microsites ✅ Developing content teams to drive consistent organic traffic Why? Because these strategies reduce reliance on expensive paid media campaigns and lower cost per lead significantly—sometimes from $500 to as little as $125! Plus, they create a durable cycle of organic interest that doesn't depend on hitting the "paid media button" constantly. Are you seeing your university implement similar strategies? Drop your thoughts in the comments! #HigherEd #StudentRecruitment #DigitalMarketing
🎯 Are you measuring success or just guessing? During our latest webinar, Lee Bradshaw and Allison Turcio, Ed.D. emphasized the importance of defining clear measures of success before launching any recruitment campaign. Allison shared an example from her open house campaign: metrics like registrations, show rates, and specific audience targeting—especially in areas with increased advertising—were key to understanding whether their efforts made a real impact. How does your team define and measure success in recruitment campaigns? #StudentRecruitment #DataDrivenMarketing #ROI
Too many institutions try to force students into a set path that doesn’t work for them. Let them take the wheel and drive. 🏎️ With Halda, create tailored experiences that resonate throughout their journey. We make every message count. 💡 #EdTech #EnrollmentSuccess #PersonalizedLearning #HaldaAI
🚀Is traditional recruitment holding you back? Are traditional recruitment methods like standing behind tables at fairs not cutting it anymore? During our latest webinar, J Todd C. explained how his institution shifted focus to meet students where they are—online. With targeted strategies like Google AdWords, local brand awareness, and vendor partnerships to build inquiry pools, they’ve seen incredible results. Last year, they achieved a 28% yield, outperforming many institutions, and this year they’re ahead of that pace. The key? Locking down their local area and tailoring efforts to what students are searching for—specific majors, sports, and more. Are you seeing similar results with digital-first strategies? Let’s discuss! 👇 #HigherEd #StudentRecruitment #DigitalMarketing
We’re excited to welcome Donovan Smith to the Halda team as our newest Software Engineer! 🚀🎉 Donovan brings entrepreneurial experience, having spent three years building a consumer social network. His expertise in user-centric design and innovative problem-solving aligns perfectly with Halda’s mission to transform education through cutting-edge technology tailored to student needs. With a Physics degree and an emphasis in Software Entrepreneurship from BYU, Donovan has honed both technical and strategic skills. He’s thrilled to collaborate with Halda’s top-tier engineering team to help our partners deliver exceptional student experiences. Welcome to Halda, Donovan!
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Award-Winning Higher Ed Marketer | Asst VP for Enrollment and Marketing | Host, The Application Podcast | Publisher, The Higher Ed Marketer's Digest | Albany Business Review 40 Under 40 | Marketing Prof | Speaker
*Save and Share Alert* The Top Higher Ed Marketing Resources of 2024 Mega Post! I’ll kick it off with using data from my newsletter, The Higher Ed Marketer’s Digest. Add yours in the comments! From Zero to AI Hero: How to Build a Custom GPT: https://lnkd.in/e4cfgyWb Mallory Willsea, Enrollify Turning Trends into Tours: How Bowling Green’s Social Media Drives Enrollment: https://lnkd.in/e3kbhEHz Brianna Blackburn How to Reduce Workload When Adding New Tasks: https://lnkd.in/eFJusQsE Carrie Phillips, Ed.D. Beyond the Shoestring: Rethinking Marketing Budgets in Higher Ed: https://lnkd.in/eMD_jXkj Jaime Hunt, Kristin Nichols Clear Signals: How Well-Understood Brand Stories Drive Enrollment: https://lnkd.in/ebJuBQjm ADV Market Research & Consulting, Grant De Roo The Experience Economy: How Higher Ed Can Compete with Taylor Swift: https://lnkd.in/eEhP-MmW Jaime Hunt, Patricia Maben, Jim R., 3 Enrollment Marketing, Inc. Generation Alpha is Coming – What Does this Mean for Higher Ed?: https://lnkd.in/eA9kxqk8 Encoura, Johanna Trovato The Transformative Power of AI in Higher Education: https://lnkd.in/ean6PdQs Bart Caylor, Caylor Solutions The End of RFI Forms: Engaging Students with Tailored Content: https://lnkd.in/ecEAqZq4 Lance Hydrick, Halda.AI Control AI, Not Vice Versa: https://lnkd.in/ekHeXqx7 Bravery Media, Joel Goodman 10 AI Tools That Can Help Higher-Ed Marketing Teams Work More Efficiently: https://lnkd.in/e4Kj8tM8 Hannon Hill, Gary Hudoff Less is more: The Importance of Getting to the Point: https://lnkd.in/eFXY_qf4 Raffi DerSimonian
What if the secret to enrollment growth isn’t more marketing—but smarter marketing? 💡 Discover 7 key insights shared by industry leaders during our latest webinar. From aligning admissions and marketing to optimizing your website for conversions, these strategies will transform how your institution engages prospective students. 📚 Dive into the full recap here: https://lnkd.in/gPeJrNnG #HigherEdMarketing #EnrollmentStrategies #Admissions #EducationInnovation
When your RFI forms don’t deliver leads, but you’re still refreshing the dashboard like 🫠 🔑 Pro Tip: Halda’s AI Forms boost conversion rates with personalized experiences. Let’s fix this together. #HigherEdMarketing #EnrollmentGoals
🌟 Are you reaching prospective students where they are? During our latest webinar, Allison Turcio, Ed.D. shared valuable strategies for rethinking student recruitment. She emphasized the importance of meeting students where they are—on platforms like YouTube, Instagram, and other digital spaces. The need to diversify recruitment channels is paramount, especially as many institutions still rely heavily on platforms like College Board or Encoura, which can feel risky. By reallocating resources to social media and content creation, schools will better connect with students and create meaningful engagement. How is your institution adapting its approach to reach students? Let’s discuss! 👇 #HigherEd #StudentRecruitment #MarketingInnovation