Higher Ground Labs

How did Trump leverage social media to help his campaign? According to People First (HGL 3) women with followings of 1,000 to 10,000 played a key role in driving conversations. By using health and wellness microinfluencers to push the “Make America Healthy Again” (MAHA) message, Trump and RFK Jr. were able to connect with less politically engaged audiences. Read more in the comments below ⬇️

Please join us in congratulating 2024 Expy Award winners, Civitech (HGL 2019) and INTRVL (HGL 5)! 🏆 The “Hidden Gems” Award  WINNER: Civitech Civitech showed that new Democratic voters are everywhere—if you know where to look! Their voter registration efforts in Idaho boosted voter registration rates by up to 3.66 percentage points (pp), with SMS outreach in redder districts driving the greatest lift—a good reminder that simple outreach in unexpected places can have a major impact.  🏆 The “Sky's the Limit” Award WINNER: INTRVL Conservation Voters of Pennsylvania soared to new heights with their 2023 digital campaign, leveraging INTRVL’s Max Lift methodology to optimize targeting. Built on in-field measurements from Earthjustice Action’s 2022 Senate campaigns, they focused on the likely most persuadable voters, achieving a 35% higher lift in the top tiers. Additional funding went to the most promising audience segments, further boosting results and highlighting the power of data-driven optimization. Read about all the winners of the Analyst Institute's Expy Awards below ⬇️

Thinking about running for office? Join the fundraising experts at GoodChange (HGL 6) tomorrow, January 9th at 1PM ET to learn the essential tools necessary to build a strong fundraising foundation for your campaign. Join Emily Wineland, Becky Pittman, and Anna-Lee Pittman McSpadden to learn: ✅ Rolodexing: How to organize your network and build a powerful supporter list. ✅ Budgeting & Projecting: The financial basics of a campaign, from setting goals to allocating resources wisely. ✅ Planning Fundraising Events: Tips and tricks to host effective fundraising events that engage donors and grow your campaign. RSVP at the link in the comments below.

This year, HGL's portfolio companies delivered transformative impact across the progressive ecosystem. From empowering campaigns to save valuable time and resources to running smarter, data-driven strategies, they’ve supported candidates, organizers, and advocacy groups at every level. Together, they’ve helped mobilize millions of voters, strengthen security, and drive innovation in the digital tools powering our movement. Read more about our Portfolio’s Impact below ⬇️

Clipbook (HGL5) is hiring a Product Lead to define and deliver their product roadmap, drive customer research, and lead cross-functional teams in building innovative solutions. As the first product hire, you’ll have the autonomy to shape product strategy and execution while working closely with engineering, sales, and customer success teams. Join this fast-growing startup to make a high-impact contribution to their AI-powered B2B SaaS platform, serving 200+ customers across the U.S. and U.K. Apply in the comments below! 

BallotReady’s (HGL 1) latest research reveals that 2025 will see over 100,000 open seats across all levels of government–surpassing 2024. In just the first six months, more than 90,000 positions will be up for election, including key local races like school boards, city councils, and statewide contests including: - Gubernatorial elections in New Jersey and Virginia  - Mayoral races in major cities like New York, Boston, Detroit, San Antonio, and Atlanta  - Tens of thousands of local school board seats With open seats in 46 states, these elections will define communities across the country. Now is the time to prepare for this crucial cycle. Dive into BallotReady’s full analysis in the comment section below and see what’s ahead in 2025! 

Oath (#HGL6) is hiring for multiple positions, including Donor Relations Manager, Fullstack Engineer, Head of Partnerships and Chief of Staff! These roles are at the forefront of political engagement and innovation, offering opportunities to make a meaningful difference.  Whether you’re passionate about cultivating relationships with high-impact donors, driving strategic alliances, building cutting-edge platforms, or shaping organizational strategy, Oath provides a dynamic environment for growth and leadership. Be part of this mission-driven organization and help shape the future of political impact. Interested? Apply with the link in the comments below!  

Join Clipbook (HGL 5) on Tuesday, December 17th, from 2-3 PM ET, for a live virtual event featuring Chasten Buttigieg and Seth Pendleton in conversation with Adam Joseph, Clipbook’s CEO. This session will reveal actionable strategies to avoid common media missteps and turn high-pressure moments into opportunities for success. If you’re a leader in communications, public relations, advocacy, and business, this event is for you. Attendees will gain insights into crafting effective messaging, navigating crisis situations, and leveraging media tools to communicate with clarity and impact. Reserve your spot using the link in the comment section below! 

With 3.7 billion eligible voters across 72 countries, 2024 marked the largest elections in human history–and the first to see AI play a significant role. AI tools are reshaping campaigns, enabling candidates to connect more effectively with voters. Among these tools is Quiller (HGL 2023), an AI copilot that helps Democratic campaigns and allied organizations draft and deploy high-quality, effective fundraising content. Quiller demonstrates how, when used responsibly, AI can enhance campaign operations and make a real impact. Read the full article by The Conversation in the comments section below to learn more about the constructive role AI played this election cycle. 

Arena is here to help with the challenges of transitioning between campaign cycles through their Job Search Accelerator. The Accelerator offers networking events, resume workshops, panels, and tools to boost your job search. They have at least 9 events planned for December and more to come in January. Explore and sign up for Arena’s events in the comments below. December Highlights:  💻Virtual Careers Fair - Wed, Dec 11, at 5pm ET: Hear pitches from employers actively hiring and connect in breakout rooms to explore opportunities.  📝Resume Workshop – Fri, Dec 13, at 5pm ET: Learn how to make your resume shine and land more interviews.