HomeCare Advocacy Network

Discussing solutions for the labor crisis in the senior care industry: We believe that an HR revolution, better working conditions, and investment in caregivers hold the key. Join us as we analyze how a culture change in the sector can improve care for seniors and enhance employee retention. Transforming senior living post-pandemic starts with us. 📺: https://bit.ly/4eeGUiD #SeniorLivingCulture #HomeCareLaborCrisis #CaregiverRetention #WorkplaceCulture #SeniorCareHR #PostPandemicCare #FriendlyWorkplaces #CultureCheck #CaregiverTraining #SeniorLivingRevolution

"Why Transitional Executives Excel in Home Care Franchising" 98% of the care in the home care industry is provided by purpose-driven individuals—leaders who are passionate about helping others while recognizing the significant business opportunities within this field. Transitional executives—professionals who have built successful careers in corporate settings—are emerging as some of the most successful home care franchise owners. These individuals combine their professional expertise with a desire to create meaningful impact, driving success in an industry built on compassion and care. Mark Goetz, CEO and Co-Founder of HCAN, shares how home care franchisors are tapping into this exceptional talent pool. For these leaders, franchising is more than just a business venture; it’s a way to blend purpose and profit, making a lasting difference in the lives of families and communities. 💡 Are you a transitional executive seeking your next path? Explore how franchising in the home care space could be your opportunity to lead with purpose and make a difference. 📽️ Watch the reel to learn why this match is so powerful. #LeadershipWithPurpose #HomeCareFranchising #HCAN #TransitionalExecutives #PurposeDrivenCare #FranchiseOpportunities #ImpactfulLeadership #BusinessForGood

Marketing is critical to building a successful home care business. Here are some things you can do to gain exposure and increase brand awareness. https://bit.ly/4iPMFai

Say hello 👋 to Care Pros - not just caregivers, but highly trained professionals offering promising career opportunities in senior care. Elevate the profession and revolutionize the industry with us! 💪 📺: https://bit.ly/4eg1zCU #HomeCareRevolution #SeniorCareProfessionals #ElevatingCaregivers #CareProsCareer #HomeCareIndustry

The Case for Home Care: Supporting Families, Empowering Seniors When families are faced with the challenging decisions of how to care for their aging loved ones, home care often emerges as the first choice—and for good reason. In this video, HCAN's Co-Founder and CEO, Mark Goetz, explains the critical role that home care plays in empowering seniors and supporting families through this journey: ✅ 90% of families try home care first before considering assisted living or other senior living options. ✅ Home care enables seniors to stay in their own homes longer, maintaining their independence and sense of familiarity. ✅ It’s not just about assisting with daily living activities; it’s about building meaningful relationships and providing holistic support. ✅ Starting with just 20-30 hours per week allows families to evaluate the impact of home care while making informed, confident decisions for their loved ones. Home is where families want their loved ones to be—and at HCAN, we’re committed to making that possible for as long as we can. 🏠💙 🎥 Watch the video to learn more about how we help families navigate this journey with compassion and expertise. 💬 What do you think is the most important factor when considering care options for aging loved ones? Share your thoughts below! #LinkedIn #HomeCare #SeniorCare #AgingInPlace #CaregivingSolutions #HCAN #HealthcareSupport #FamilyCare #ElderCare #LeadershipInCare

We could not love this more! And we agree - Momom, you truly are beautiful! ❤️ #feelgoodfriday https://bit.ly/41sdYRP

At HCAN, home care is about more than delivering services—it’s about building relationships. In this video, Mark Goetz, Co-Founder and CEO of HCAN, shares the heart of what makes HCAN unique in the world of franchised home care. Since the 1990s, HCAN has focused on recruiting exceptional caregivers and matching them with clients, not only based on the skills required but also on creating meaningful connections that enhance the quality of care. 🎯 Why does this matter? Because great care happens when trust and understanding are prioritized, and HCAN has built its mission around delivering personalized, relationship-driven home care that truly makes a difference. 🏠 Whether you’re a family seeking care for a loved one or a professional looking to grow in a caregiving role, HCAN’s commitment to quality and connection is a standout in the industry. Watch the video to learn more about Mark’s journey and HCAN’s dedication to redefining care. Let us know: what do you believe makes a great client-caregiver match? 💬 #HomeCare #LeadershipInCare #ClientCare #CaregiverConnection #HCAN #FranchisingSuccess #RelationshipDrivenCare #HomeCareProfessionals

When picking the right home care for your loved ones, remember 'Lisa'. It's not solely about cost, but the quality of outcomes, dependable care, and compatibility of personalities. As we advance in home care services with the surge of technology, the importance of individualized, high-quality care is simply undeniable. Discover how home care services are rising to meet these evolving requirements, and why value trumps cost in our growing market. 📺: https://bit.ly/4hB9vS8 #PersonalizedCare #ReliableHomeCare #ValueOverPrice #AgingParentsCare #HomeCareIndustry

Sustained growth is just one of the reasons we say there's never been a better time to invest in a HomeCare franchise. Learn more about HCAN franchise opportunities. https://bit.ly/45dEc8S

🍬 Holidays at Home: Traditions That Warm the Heart 🍬 ✨ Welcome to our holiday series, "Holidays at Home: Traditions That Warm the Heart!" ✨ Today, we’re excited to feature Laura Jennison, our incredible Brand Manager for HCAN, as she shares a cherished family tradition that brings out the creativity and holiday spirit in her home. 🎄💖 🎉 “Every year, we have a gingerbread ‘house’ building contest with our kids. Instead of the traditional kits, we use frosting, graham crackers, and all kinds of colorful candies to build unique creations. It’s always messy, always fun, and always a memory we treasure!” 🍭🏠 🎁 The magic of the holidays is in these little moments – laughter, friendly competition, and the joy of creating something together. 💬 What’s your favorite holiday tradition? Do you have a gingerbread masterpiece story? Share your traditions in the comments! #HolidaysAtHome #TraditionsThatWarmTheHeart #GingerbreadFun #HolidayTraditions