Humid Creative Agency

December Sketch Series for custom furniture. Sketching custom furniture isn’t just fun—it’s an essential step in creating unique, one-of-a-kind pieces that truly reflect our clients’ brands. From fabric and material choices to ensuring just the right level of comfort, our sketching process helps us bring every detail to life. While we often work in the outdoor space, we also love to "clean it up" for beauty brands and other industries. These custom furniture and staging displays were designed to be functional, stylish, and completely tailored to the brand’s identity. #DecemberSketchSeries #CustomFurnitureDesign #BrandExperience #CreativeProcess #RetailDesign #ProductDisplay #FurnitureDesign #InteriorStaging #DesignInspiration #ClientOnboarding #MaterialSelection #SketchToReality #IndustrailDesign #HumidCreative

December Sketch Series for a retail display program. Today we’re sharing a few sketches from a retail display program we created for #ScottSports. For us, sketches are where it all begins. Right after our first discovery call, the ideas start flowing, and those early concepts come to life on paper/whiteboard. Whether it’s showcasing gear, designing retail spaces, or creating a cohesive brand experience, the process always starts with the raw beauty of a sketch. Stay tuned as we share more projects throughout the month from our sketch archive! #RetailDesign #RetailMarketing #SketchToReality #CreativeProcess #ScottSports #RetailDisplay #BrandExperience #MarketingStrategy #RetailInnovation #IndustrialDesign #VisualMerchandising #DecemberSketchSeries #HumidCreative

Another gem for our December sketch series! A product design straight from our sketch drawer. No matter how big or bold your idea is, it probably started as a sketch—scribbled on a napkin, jotted on tracing paper, or drafted on a whiteboard. There’s something raw and inspiring about seeing the first steps of a concept come to life. We love sharing these glimpses into the creative process, and we hope it sparks some inspiration for you too! #DesignProcess #SketchesToReality #ProductDesign #CreativeJourney #IndustrialDesign #RawIdeas #ThinkCreateInnovate #DecemberSketchSeries #HumidCreative #DesignThinking #IndustrailDesign

December sketch series... A showroom concept designed for our clients HQ. Your showroom is more than just a space; it’s often the first impression your guests get. It’s where your brand story comes to life and a key space for hosting events. But let’s be honest—are you proud of your showroom, or has it slowly turned into a glorified storage closet? If it’s the latter, maybe it’s time to rethink the space and what it says about your brand. #ShowroomDesign #BrandExperience #FirstImpressionsMatter #HeadquartersStyle #CreativeDesign #SpaceMatters #SketchesOfDecember #InteriorDesign #HumidCreative

It’s official—December is now Sketches Month here at Humid! While rummaging through the studio, we uncovered a treasure trove of hand-drawn sketches from our industrial designers—products, showrooms, trade show booths, retail displays…you name it. Fun fact: Almost all of our projects start out as a sketch. Sometimes it’s on a napkin, a whiteboard during brainstorming sessions, or tracing paper in the studio. Stay tuned as we share some of our favorite sketches throughout the month. It’s a celebration of where creativity meets design! #IndustrialDesign #SketchToLife #CreativityUnleashed #DesignProcess #RawIdeas #NapkinToReality #SketchesMonth #BehindTheDesign #HandDrawnMagic #DesignInspiration #Hoarders

The Roots of Creativity... While digging through the studio, we stumbled across these raw sketches from a few years ago—concepts for mountain bike frames that eventually made it to production. There’s something timeless about sketching by hand, capturing the rawness and beauty of ideas in their earliest form. It’s a reminder of how powerful the creative process is—from pencil to prototype to the trails. Here’s to the spark of inspiration that starts it all. #IndustrailDesign #DesignInMotion #MountainBikes #CreativeProcess #FromSketchToTrail #BikeDesign #SketchLife #ProductDesign #RawCreativity #MountainBikeCulture #TrailReady

Trade Show Mistakes to Avoid! As this year’s trade show season wraps up, we’re taking stock of what we’ve seen before diving into 2025 with three shows to kick off January. Here are some of the major mistakes brands make at trade shows and how to avoid them. Before the Show: -Last-Minute Prep: If you’re scrambling the week before to finalize your booth design, messaging, or materials, you’re setting yourself up for stress (and mistakes). -No Pre-Show Marketing: Your audience won’t know you’re there unless you tell them! Build buzz with email campaigns, social media posts, and personal invitations. During the Show: -Booth Chaos: Overloaded designs, unclear messaging, or unapproachable staff can scare attendees away. Keep it clean, focused, and friendly. -Missed Connections: Forgetting to scan badges or collect info from visitors? That’s a huge missed opportunity for follow-ups. After the Show: -Radio Silence: Following up with leads weeks (or months) later is like throwing away the effort you put into meeting them. -No Post-Show Debrief: What worked? What didn’t? If you don’t review, you can’t improve. Trade shows are an investment—make them count. Whether it’s creating a booth that stands out, crafting pre-show hype, or ensuring killer follow-ups. What mistakes have you seen at trade shows? Let us know in the comments! #TradeShows #EventMarketing #BrandStrategy #HumidCreative #WowFactor Picture from 2024 #SEMA

Closing up the Philly studio to go ride bikes! Have a lovely #Thanksgiving y’all, see ya Monday. #TurkeyRide #Thankful #Grateful

Did you get one of these booklets at Specialty Equipment Market Association (SEMA) or The Running Event If it made it back to your office and didn’t end up in the trash along the way, we owe you a coffee! Drop a pic in the comments or slide into our DMs, and we’ll email you a gift card for a coffee. Because keeping the booklet is one thing, but not tossing it? That’s true dedication. 😉 #TradeShowFollowUp #SEMA2024 #TRE #TheRunningEvent #Marketing #CreativeAgency #CoffeeOnUs #LookBook #Activation #TradeShowBooth

It was so great to finally meet the KIPRUN team in real life The Running Event Thanks to this amazing group of humans for allowing us to help showcase the brand in the states. We know this is just the beginning of your brand at TRE. #TheRunningEvent #TradeShow #Booths #Events #Activations